In the era of NIL and the rise of the athlete-creator, building a personal brand and sustaining it beyond college can be one of the toughest challenges in sports. Jon Seaton embraced that challenge and has continued to thrive long after his playing days. We dive into his journey from Elon to Ole Miss, the growth of his business ventures, the impact of the Big Boy Council, and how he's built a strong team around him to create lasting success as a creator, entrepreneur, and brand for years to come.

TikTok

Instagram

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To say a lot has happened in 2026 would be the understatement of the year. We've got a lot to catch up on. The last few years have come with their fair share of challenges, setbacks, and personal battles, but every trial and tribulation helped shape the journey and push me to where I am today. If there's one thing I hope you take away from this episode, it's that you matter. No matter how difficult the road may seem, keep pushing forward. Keep believing. Keep showing up. Because what's waiting for you on the other side may be far beyond anything you could have ever imagined.

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The landscape of college football has changed drastically in the NIL era, and when it comes to recruiting and the transfer portal, few voices carry more influence than Hayes Fawcett. From his early beginnings in Louisiana, to becoming one of the biggest names at On3, and earning recognition as one of Sports Illustrated’s 50 Most Influential Figures in Sports, Hayes joins the show to talk about his journey, the evolution of college football, recruiting culture, and the excitement surrounding the upcoming season. If you love college football, this is an episode you do not want to miss.

https://www.instagram.com/hayesfawcett3

The Minneapolis Miracle

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There are certain creators who set the standard in their lane of content — and when it comes to street interviews, nobody does it better than Jaylin James. We dive into his football beginnings, his rise in the world of media, and the breakthroughs that helped turn him into one of the biggest influencers on the internet. From faith and family to consistency and creativity, Jaylin opens up about the foundation that continues to push him to new heights.

https://www.tiktok.com/@jaylinjamess?_r=1&_t=ZP-96MF3tv1sgo

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Women’s sports continue to reach new heights both in competition and in the world of content creation. Aliyah Funschelle is no stranger to the spotlight, and in this episode we dive into her journey of perseverance, self-belief, and resilience. From breaking barriers for her own brand to inspiring the next generation of women determined to do the same, Aliyah’s story is a testament to what happens when passion meets purpose.

https://www.tiktok.com/@aliyahfunschelle

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Wrestling continues to take over the world—and I’m back with Justin Stuckey in the same place our paths first crossed: WrestleMania. From an All-American career at Auburn to becoming a sports broadcaster and host of the Stuck In My Thoughts podcast—where he’s sat down with WWE legends—we tap into his journey and celebrate his continued rise.

https://www.tiktok.com/@justinstuckey_

"Kick Six"

The "Cam Back"

Jayden Milroe 4th and 31 Touchdown Pass

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Following the Global Fan Celebration for the highly anticipated premiere of Michael, I’m joined by fellow creators Joseph “Moonwalkers” Wallace and Emmanuel Jamir to reflect on it all.

From their creative journeys to the lasting impact of Michael Jackson, we dive into what this moment meant to us—and share our honest thoughts on the film the world’s been waiting for.

https://www.tiktok.com/@emmanueljamir

https://www.tiktok.com/@josephmoonwalkers_

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"Be the Difference" isn’t just a motto. It’s a lifestyle. When it comes to Jeremi Barnes, aka "The Young Ref," he tells all how being a referee gave him purpose far beyond the football field.

https://www.tiktok.com/@theyoungref

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