If your work arrives in unpredictable bursts, this episode shows why you may not have a visibility problem, but a pipeline problem. You will learn how a simple, consistent LinkedIn outreach system can create inbound enquiries from ideal-fit clients, without daily posting or chasing the algorithm.

We break down the maths behind a steady 20-a-day connection habit, why pitching in the first message fails, and how to use a “connect, give, invite” sequence that starts real conversations. You will also hear why the real asset is capturing relationships on channels you own, not just growing your LinkedIn network.

The episode also explains what’s inside the free, on-demand training that walks through the full system end to end.

Key topics covered:
- Content vs direct outreach and why “hoping” is not a strategy
- LinkedIn connection maths and realistic reply rates
- The biggest outreach mistake: pitching too early
- What to offer instead: a useful asset that earns follow-up
- Targeting, messaging sequences, and building an email-based pipeline

Free training: https://kaffeen.co/free-training

Thinking about entering the DBA Design Effectiveness Awards?

Entries close at 5pm on Tuesday 1 December 2026, and the deadline is never extended. I've been writing Design Effectiveness entries for 16 years, with a win rate of over 95% and 8 Golds.

Not sure if your project is a contender? Get a free video verdict.
Tell me about your project in a short form. Within 24 hours, I'll send you a personal video verdict covering:

• wh