In this episode, we take a thoughtful look at what truly makes a great cheer coach—and it goes far beyond winning. Inspired by the question “What would I do if I were a cheer coach?”, this conversation explores the five values that shape a healthy, high-performing team culture: leadership, trust, boundaries, presence, and intentional feedback.You’ll hear why culture at the top matters so much, how gossip and favoritism can quietly undermine a program, and why athletes thrive when coaches meet them where they are. We also dive into the importance of showing up for your team, creating meaningful bonding opportunities, and building trust without using the “we are family” narrative in unhealthy ways.Kristen also shares a strong stance on protecting minor athletes through clear boundaries and transparency, including avoiding one-on-one private contact, and explains why competition day should be a launch—not a teardown. The goal isn’t just to build better routines, but better humans.Whether you’re a cheer coach, parent, or leader in any youth sport, this episode offers a practical and heart-centered blueprint for creating a culture where athletes feel respected, supported, and empowered to grow.

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Varsity Brands settled a class action lawsuit for over $82 million dollars and cheer moms across the country are getting checks in the mail; some to the tune of THOUSANDS of dollars.

But what does this mean for you? Are you suddenly entitled to a check? And why did Varsity settle at all? This episode breaks down some of the facts surrounding the lawsuit, the settlement, and who’s cashing in on it.

Mentioned in this Episode:

Apolla Socks are changing the cheer game, two feet at a time! Visit apollaperformance.com and use CHEERMOM2024 for 10% off!

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The Cheer Mom Podcast Episode 97: A Look at Varsity Brands from its Humble Beginnings to a Multi-Billion Dollar Enterprise

https://www.cheerantitrustsettlement.com/important-documents

Official settlement press release

Original Lawsuit

Settlement Filing

Sportico Article About Settlement

https://www.cheerantitrustsettlement.com/faqs

Settlement Agreement

Announcement of Sale to KKR

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The cheer world lost a true legend. Here's why Jeff Webb's impact will never be forgotten.

Jeff Webb, known as the father of modern cheerleading, passed away recently in a tragic accident. His legacy shaped the cheer industry, pushing for cheerleading to be recognized globally, even aiming for the Olympics.

Many might have mixed feelings about his business dealings, but one thing is clear: those who knew him respect him deeply. His dedication inspired countless individuals to pursue careers in cheerleading.

I had the honor of interviewing him once, and even during a technical glitch, he insisted on coming back to finish our conversation. That commitment speaks volumes about his character.

Let’s remember him not just for his contributions, but for the genuine person he was.

Listen to my full conversation with him in this episode.

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