Most people know Zoom as the virtual meeting platform that helped keep the world connected during lockdown. But today, that represents only one part of a much broader story.

In this episode of The Channel Zone Podcast, Mark Edwards is joined by Emma Westland, Head of Channel for UK and Ireland at Zoom.

Emma explains how Zoom has evolved into an AI-first work platform, bringing meetings, cloud telephony, team messaging, productivity tools and omnichannel customer experience together within Zoom Workplace.

They explore how AI is already being used across the platform to summarise meetings, prepare follow-up communications, update business systems and help contact-centre agents determine the next best action. Emma also looks further ahead, predicting the emergence of AI as a digital colleague—one that understands our work, attends meetings, prepares briefings and even handles initial customer conversations.

The channel is central to Zoom’s growth strategy. Emma describes how partner feedback has led to faster self-service quoting, simplified pricing and the new points-based Zoom Up partner programme. She also explains why Zoom’s new UK data-centre infrastructure is opening important opportunities in public-sector and regulated markets.

The conversation coincides with Zoomtopia, Zoom’s flagship annual event, where new products, innovations and future plans are shared with its worldwide community.

From Emma’s entrepreneurial beginnings as a 14-year-old window cleaner to the future of AI-powered collaboration, this is a lively conversation about communication, partnership and Zoom’s evolution beyond meetings.