The workforce is no longer made up only of people—and that fundamentally changes the cybersecurity perimeter. Neill Burton, VP of Channels and Alliances, International Markets at KnowBe4, joins The Channel Zone Podcast to explore how AI agents are reshaping cyber risk, managed services and the way technology is bought and sold.

Drawing on a career spanning more than 40 years, Neill reflects on his journey from operating mainframe computers to senior leadership roles across the technology channel. He explains how working for both vendors and partners transformed his understanding of customer relationships—and why trust, integrity and genuine intent matter more than polished sales technique.

The conversation examines the continuing importance of human behaviour in cybersecurity, alongside the emerging risks created when organisations give AI agents access, credentials and authority. Neill also discusses KnowBe4’s evolution beyond security awareness training towards protecting a broader workforce of humans and AI.

For MSPs and MSSPs, AI presents both an opportunity and a threat. It can automate operations and help providers serve a vast market of smaller organisations, but it also lowers the barrier to entry and makes differentiation increasingly difficult. Could AI eventually move beyond operational support and become the frontline salesperson too?

This episode offers practical insight for channel leaders, partners and technology businesses considering how security, sales and customer relationships may change as digital workforces expand.

Watch or listen to hear Neill’s candid perspective on the next iteration of the technology channel.