In this episode of The Channel Zone Podcast, Mark Edwards speaks with Jay Epton, Senior Director for Global Resale and Distribution at Jamf.

Drawing on more than 30 years in technology—including roles at Siebel, Microsoft, Oracle, Symantec and Adobe—Jay explains how Jamf is expanding its global partner ecosystem as Apple adoption continues to grow across the enterprise. He discusses what makes a genuinely strategic distribution partner, why local language, currency and market knowledge still matter, and how Jamf is helping resellers and MSPs capture the growing opportunity around Apple device management and security.

Jay also shares his approach to making vendors easier to do business with, built around predictability, profitability and professionalism. He describes how Jamf’s Partner Experience platform is simplifying trials, deal registration, customer adoption monitoring, digital quoting and ordering—potentially reducing order-processing times from 48 hours to just four minutes.

The conversation also explores the opportunities and risks created by AI, the emerging need for AI governance on employee devices, and why MDF should be connected to measurable outcomes and a strong customer journey.

Alongside the business discussion, Jay tells a deeply personal story about growing up in the UK care system, the foster parents who transformed his life, and his decision to run his first London Marathon for the NSPCC. It is a conversation about channel growth and technological change—but also opportunity, resilience, gratitude and giving something back. Jay's Just Giving page can be found at: https://www.justgiving.com/page/jay-epton-nspcc?utm_medium=FR&utm_source=CL