In this episode of The Purposeful Strategist, Belden Menkus speaks with Tom Woolgrove, Chief Executive of Benenden Health, a not-for-profit mutual healthcare provider with over 875,000 members across the UK. Founded in 1905 as the Post Office Sanatorium Society, Benenden has stayed true to its mutual roots even as it has grown into one of the UK's largest private healthcare providers.

In their conversation, they discuss:

Why the mutual model, where they are run for, and answerable to, members and not shareholders, is a strength in private healthcare rather than a hindrance

How Benenden's structure frees its board to make long-term decisions for members' health

Why Benenden specialises in diagnostics and routine, elective procedures like cataract surgery, deliberately complementing the NHS rather than competing with it

How Benenden's discretionary, mutual model keeps membership rates low, challenging the assumption that private healthcare is only for the wealthy

Benenden Health: https://www.benenden.co.uk/

Menkus & Associates: https://www.menkus.com/

Supported by Norman Broadbent: https://www.normanbroadbent.com/

Belden Menkus is the Managing Director of Menkus & Associates, the strategy firm for businesses with a broader purpose. His McKinsey training combined with more than 30 years working at Board and ExCo level gives him both the analytical rigour and the insight that complex, high-stakes leadership situations demand.

Belden hosts The Purposeful Strategist, a weekly podcast. It explores how senior leaders bring purpose to life through strategy.