Do you want to build your personal brand -- but aren’t sure how or where to start?

Today, we’re talking about why personal branding matters for leaders right now and how you can start building yours with intention.

I'm joined by Ali Kunze -- a business development and marketing specialist who helps service-based business leaders build their visibility, brand positioning and client experience.

What I love about Ali’s story is that it’s honest and still unfolding. After a 20 year corporate career, she didn’t leave with everything perfectly mapped out.

But what she DID do that others can learn from is listen to that pull to do something different and intentionally develop her personal brand before she ever resigned.

Throughout her career, Ali saw how often smart, successful leaders defaulted to reactive BD activities because they were busy and time poor. Today, she helps multiple clients intentionally design the client experience.

In this week’s episode of The Career By Design Podcast, we explore how she made the shift into her own business, the power of building a personal brand and how it can help you grow your network, client base and career.

You'll learn:

• How Ali made the leap from a 20 year corporate marketing career into her own consultancy
• Ali's honest story of juggling motherhood with a high pressure role and the pivotal moment that led her to intentionally design a career on her own terms
• Practical advice for others navigating a career crossroads and moments of self-doubt in the messy middle of a career transition
• Tangible tips to build visibility and approach networking in a way which feels authentic -- EVEN if you struggle with confidence or aren't the loudest person in the room
• How to share thought leadership and grow an online presence without sounding 'salesy' or self-promotional
• The ONE shift to create commercially relevant content that attracts the right clients (not your peers)
• Exact steps to take NOW to start positioning yourself for the career opportunity you want in the next 6+ months

So hit play NOW -- and let’s dive in!

Thanks for listening. If you enjoyed this episode, please subscribe and leave a 5 star rating and review. It helps more people find the podcast and benefit too!

LINKS:

Connect with Ali:

→ LinkedIn

→ Website

Connect with Stacey:

→ Ready to find clarity, build confidence and create a strategy to take ownership of your career? Explore Ignite Your Career.

Apply for your free 30 minute consult to get started.

→ At a crossroads in your career? Take the FREE Career Success Code Assessment.

→ Learn more about my services for individuals and organisations at staceyback.com or connect with me on LinkedIn or Instagram.

Are you thinking about pursuing a new career path -- but there’s a lot at risk?

Whether you aren’t sure where to start, are worried about making the wrong choice -- or throwing away everything you’ve invested into your current career, this episode is for you.

Today, we’re talking about practical steps you can take to test and validate your career idea, so you reduce risk with your move.

In a recent coaching session with a long-term leadership client, we worked on developing new habits and behaviours. As I shared with her, identifying the right strategy or having the ‘perfect’ plan ALONE won’t create change.

What separates the clients who get results is that they take action -- repeatedly. EVEN when it’s uncomfortable.

Because when you consistently rinse and repeat, you build new neural pathways in the brain. And over time, those new habits and behaviours become embedded, resulting in permanent and transformative change.

Yet one of the most common places I see high-achievers resist taking action is when it comes to testing and validating a potential career path. And I get it. Reaching out to someone to ask for a conversation can feel awkward.

Life also gets busy, so it’s easy to keep putting it off until you have no choice but to make a change. Plus at the heart of it all is a fear of failure which holds you back from taking action. It seems easier to stay where you are -- EVEN if you want something different.

So in today’s episode, I’m walking you through exactly how to test and validate a new career idea -- BEFORE you commit to anything. By the end, you’ll have a proven process to assess risk and make your next move with confidence!

You'll learn:

• Quick, low-stakes ways to test out potential paths -- without wasting a single penny or putting your current career on the line
• What to do if you have multiple career ideas and don't know WHERE to start, so you get the clarity you need to move forward faster
• How to get real-world insights to validate your career or business idea -- in a way no behind-the-scenes research ever could!
• 4 questions you must ask to confirm which path is the best fit for THIS season of your career
• The final 'gut check' that tells you whether to proceed (or pivot) with complete confidence

So hit play NOW -- and let’s dive in!

Thanks for listening. If you enjoyed this episode, please subscribe and leave a 5 star rating and review. It helps more people find the podcast and benefit too!

LINKS:

→ If you’re ready to find clarity, build confidence and create a personalised strategy to reduce risk with your next career move, I invite you to explore Ignite Your Career.

Apply for your free 30 minute consult to get started.

→ At a crossroads in your career? Take the FREE Career Success Code Assessment.

→ Learn more about my services for individuals and organisations at staceyback.com or connect with me on LinkedIn or Instagram.

Are you working hard -- but waiting to be tapped on the shoulder for your next opportunity?

Whether you've been overlooked for promotion, aren't getting the recognition you deserve or know you need to grow your network more strategically, this episode is for you.

Today’s podcast was inspired by a question I was asked during a recent panel discussion on building a personal brand.

The question was: “What types of people should you be connecting with for your own professional development?”

And as it turns out, I have a lot to say on this topic!

Because what I've noticed amongst the high-achievers I work with is that many don't develop their network intentionally or consistently. Instead, they wait until they're looking for a new job, promotion or client.

But this approach is reactive -- and by this stage, it's too late. You're trying to leverage relationships that haven't been built yet.

In this episode, I’m sharing 4 practical steps to build a strategic network that supports YOUR career.

You'll learn:

• The ONE shift in your approach to build relationships that support your career -- long before you need them
• 6 key roles that make up a strategic network, so you know EXACTLY who belongs in your corner
• How to identify the gaps and pinpoint the specific people you need in your network right now
• Practical ways to grow your network and my go-to strategy to develop effective long-term relationships

So hit play NOW -- and let’s dive in!

Thanks for listening. If you enjoyed this episode, please subscribe and leave a 5 star rating and review. It helps more people find the podcast and benefit too!

LINKS:

→ Listen to Episode 59: 6 Strategic Moves To Stand Out As A Senior Leader (Even In A Crowded Market) next

→ If you’re ready to find clarity, build confidence and grow your network strategically, I invite you to explore Ignite Your Career.

Apply for your free 30 minute consult to get started.

→ At a crossroads in your career? Take the FREE Career Success Code Assessment.

→ Learn more about my services for individuals and organisations at staceyback.com or connect with me on LinkedIn or Instagram.