Is the cannabis industry really as profitable as people think?

After spending 15 years in the cannabis industry, Jordan Gardy of Ritual Brands has seen it all—from underground NYC deliveries to building a vertically integrated cannabis company in Colorado, surviving the market collapse, and launching his own New York brand, Ritual.

In this episode of Double the Hustle, Jordan reveals what really happens behind the scenes of legal cannabis and why so many businesses are struggling despite the industry's rapid growth.

You'll learn:

• Why Colorado's cannabis market collapsed
• The biggest myths about THC percentage
• Why stronger weed doesn't always mean better weed
• What dispensaries don't tell consumers
• The truth about building a cannabis brand
• Why legal cannabis is harder than most people think
• Jordan's journey from NYC to Colorado and back

Whether you're curious about cannabis, entrepreneurship, or building a business from the ground up, this episode offers an inside look at one of the fastest-changing industries in America.

TIME STAMPS

00:00 Meet Jordan & His Cannabis Journey

02:23 Growing Up Around NYC

07:12 NYC Cannabis Delivery Days

11:56 Moving to Colorado

14:20 Building a Cannabis Company

20:30 Learning Sales & Landing Big Accounts

28:13 Starting Ritual

31:30 Why Colorado's Cannabis Market Collapsed

37:19 Launching Ritual in New York

42:00 THC Myths Explained

48:01 New York vs. Colorado Cannabis Laws

51:04 The Future of the Cannabis Industry

01:02:16 Advice for Entrepreneurs & Final Thoughts

Whether you’re here because you’re a twin yourself, being an entrepreneur, or you’re just curious about what it’s like to go through life with a mirror image, we appreciate you. Thank you for listening, for supporting us, and for being part of this journey.

With double the love,
Anna and Tori