This week, we welcome Brian Applegarth, who is in town to celebrate Wo/Mans Alliance for Medical Marijuana WAMM and its place in Santa Cruz and California cultural history, adding it as a cultural landmark to the Cannabis Trail. The Cannabis Trail is a California cultural tourism initiative that preserves and shares the people, places, and stories that helped shape California cannabis history.

Brian Applegarth is the owner and founder of Applegarth Intelligence, also known as A-Intel, a destination stewardship intelligence practice helping organizations understand change and strengthen their capacity to steward places with greater awareness, responsibility, and care. His work was forged at the intersection of cannabis, hemp, travel, culture, hospitality, and place. He is the founder of The Cannabis Trail and founding chair of the Cannabis Travel Association International. For more than a decade, Brian has helped shape cannabis and hemp tourism through destination programs, museum exhibitions, cultural storytelling, place-based inquiry, and the creation and launch of the California State Fair Cannabis Awards and Exhibit. Today, his work includes preserving and interpreting cannabis history as an important part of California’s broader cultural history.

Richard Jergenson lives in the Emerald Triangle in the beloved community of Willits. Richard is a product of Berkeley, the baby boomer generation, and the 1960’s counterculture, as well as a co-founder of the Protopipe business, over 50 years ago.

Richard is a natural archivist; as a young historian from the 1960’s Richard began saving and storing the amazing posters, books and cultural icons of the times, which continues to be a lifelong passion. The Counterculture Museum and Archive is now a treasure trove of the rich cultural era of the 1960's, 70's, and 80's, and still growing as Richard's generation is letting go of treasured memorabilia.

Richard's archived history collection has been exhibited at multiple Emerald Cups, Cannafest in Eureka, created the Emerald City Popup Museum in 2020 & 2021 and was curated at the “Cannabis in Mendocino County: our Story” exhibit with panel discussions in 2023. (Mendocino County Museum)

Richard is a member of the California Cannabis Historical Society and the Counterculture History Coalition. Richard is working to create museum locations for important counterculture stories and archive collections.

Richard continues to add to the counterculture & Cannabis Archive. It includes the 100-year prohibition history as well as artifacts from the Back to the Land movement here in Northern California - the Emerald Triangle and beyond.

The time is at hand to share the incredible history of Cannabis and its meaningful contribution to the counterculture, as the Back to the Land culture is rapidly disappearing due to post cannabis legalization growing laws and boomers aging out. We look forward to sharing Canna-history knowledge with all of you.

Today on The Cannabis Connection Show, we welcome back Grant Palmer, CEO of Canna Cruz Dispensaries. Founded in 2008, Canna Cruz has grown into California's number one privately owned, vertically integrated dispensary chain, with five locations in Santa Cruz, Watsonville, Aptos, Salinas, and Seaside—plus its own cultivation, manufacturing, and distribution. Canna Cruz Salinas took home 1st place in Best Dispensary, Central California, at the 20th Anniversary Emerald Cup.
Grant has a unique and crucial perspective on listening to customers at the point of sale, and we explore deepening the understanding of what customers are looking for and how best to align as a farmer to sell your crop and contribute to mutual success for all.

Canyon Creek Family Farms is a legacy, small outdoor family-owned and run farm in the Trinity Alps, Trinity County. Owner-operators Michael and Lorien Curran have a combined 50+ years of cultivation experience; this is Michael’s 32nd season growing cannabis here in Canyon Creek, where he was born and raised. Using organic and regenerative farming techniques, native soil, and alpine snowmelt, we grow unique strains for solventless extraction and flower for our small-farm collective brand POET, or Producer Owners of the Emerald Triangle. This year, we took home 2 gold and 1 silver medals at the California State Fair, and this past weekend, the same gold-medal-winning Grapefruit Starburst rosin, processed by Master Makers, took first place at the Hashathon Cup.

This week on the show, we welcome Michael Strupp to discuss his work pheno-hunting and cultivating some of the finest, award-winning cultivars in California.

My personal goal this week was to investigate the source of this year's award-winning Dutch Treat cultivar, which captivated my imagination and evoked the nostalgic glory days of some of my first smokes, trim rooms, and grows.

Michael and I explored his roots, cultivating the legendary Bubba Kush (U2 Mendo Cut), Mendo Purps, Grape Ape, and his early crosses, such as Maui OG. We shed light on his approach, "sifting for diamonds," in phenos of more modern cultivars like Viper Cookies.

The long-awaited origin story of this legendary, award-winning cut of Dutch Treat is revealed: it has traveled across oceans and survived eras of cannabis history in the Emerald Triangle to come full circle and shine at the California Cannabis Awards on Saturday, July 18, at Cal Expo.

Discover the Dutch Treat saga and stay for the good vibes from this legendary friend of Cannabis and keeper of the flame.

Michael Strupp, a.k.a. Mendo Mikey Lion, was born and raised on the Mendocino Coast in the heart of the Emerald Triangle. He first started cultivating at the age of 15 and developed a love and passion for The Plant that has turned into a career in the cannabis industry. Michael has primarily been cultivating indoors since 2006. He and his partner launched their Brand Woodwide in 2019. Known for his pheno hunting and breeding projects, Michael and Woodwide bring a unique plant-first focus to the California recreational market.

Happy 710! Really enjoyed this chat with Ian. We covered deep insights into the history of key cultivation hubs across Humboldt County. We explored cannabis as a psychedelic and catalyst for neuroplasticity, contributing to protest movements across California. We also do a nice genetics segment shedding light on key lines from the Emerald Triangle and beyond.

Ian C. H. Hogan is a writer from the outlaw cannabis era. He got his degree in chemistry from Cal Poly Humboldt in 2009. He started Humboldt County’s first cannabis testing facility, CannaLabs, in Garberville in 2010, but after California declined to legalize recreational cannabis in 2012, he moved on to sunnier pastures. Ian now works as a consultant to the electric companies in California, focusing on building science and renewable energy, especially value engineering. Today his company, BIRA Energy, primarily does software development, designing tools to help predict and prevent blackouts. Ian C. H. Hogan is the author of three novels (HUMBOLDT HUSTLE, REDWOOD REVOLT, and soon TRIMMIGRANTS), numerous World of Darkness roleplaying game books, and the creator of the upcoming animated web series, POPULATION 420.

Today on the show, we welcome Genine Coleman to discuss the Legacy Cannabis Genetics: People and Their Plants Research Dissemination Event on June 26, 2026, from 1:30-4:30 PM at the Capital Events Center in Sacramento. This Free public event will present findings from a first-of-its-kind, multi-year community-based participatory research project examining California's legacy cannabis genetics and the communities that steward them.

Funded by Proposition 64 cannabis tax revenues dedicated to public university research, the project brings together researchers from Cal Poly Humboldt, UC Berkeley, the Origins Council, LeafWorks, and the United Core Alliance.

It is always an enlightening experience to connect with Genine and I am grateful for her and this work.

Genine is the Founder and Executive Director of Origins Council, a nonprofit education, research and policy advocacy organization dedicated to sustainable rural economic development within cannabis producing regions, and establishing nationally and internationally recognized, legally defensible, standards-based, geographic indication systems for cannabis. OC is partnered with regional trade associations based in rural legacy producing regions, and represents the collective membership of these regional partner associations in OC’s programmatic activity. Her research interests are focused on community-based participatory research and appellations research. She is currently collaborating with university researchers in California to study California's legacy cannabis genetics and culture.

Today, we welcome Cole Chapman of High Hill Cannabis!
High Hill Farms is a fully permitted, owner-operated cannabis farm nestled in the Foothills of the Sierra Nevada. Spanning 15,000 sq ft, we cultivate 100% organic, sustainable, and regenerative cannabis in native soil. Our plants thrive in greenhouses, basking in natural sunlight, with cool nights and warm days contributing to the exceptional quality of the cannabis we produce. Committed to a healthy, clean lifestyle, we prioritize environmental stewardship and holistic practices to ensure that every product is pure, safe, and reflects our dedication to wellness. I’m passionate about creating, building, and collaborating with nature and community to achieve shared success. For me, it’s not about profit, but about fostering a sustainable future for everyone who supports the brand