Richard Jergenson lives in the Emerald Triangle in the beloved community of Willits. Richard is a product of Berkeley, the baby boomer generation, and the 1960’s counterculture, as well as a co-founder of the Protopipe business, over 50 years ago.

Richard is a natural archivist; as a young historian from the 1960’s Richard began saving and storing the amazing posters, books and cultural icons of the times, which continues to be a lifelong passion. The Counterculture Museum and Archive is now a treasure trove of the rich cultural era of the 1960's, 70's, and 80's, and still growing as Richard's generation is letting go of treasured memorabilia.

Richard's archived history collection has been exhibited at multiple Emerald Cups, Cannafest in Eureka, created the Emerald City Popup Museum in 2020 & 2021 and was curated at the “Cannabis in Mendocino County: our Story” exhibit with panel discussions in 2023. (Mendocino County Museum)

Richard is a member of the California Cannabis Historical Society and the Counterculture History Coalition. Richard is working to create museum locations for important counterculture stories and archive collections.

Richard continues to add to the counterculture & Cannabis Archive. It includes the 100-year prohibition history as well as artifacts from the Back to the Land movement here in Northern California - the Emerald Triangle and beyond.

The time is at hand to share the incredible history of Cannabis and its meaningful contribution to the counterculture, as the Back to the Land culture is rapidly disappearing due to post cannabis legalization growing laws and boomers aging out. We look forward to sharing Canna-history knowledge with all of you.