『The CURRENT』のカバーアート

The CURRENT

The CURRENT

著者: Jon Logan
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The Current is the weekly podcast built for the people who own or operate marine businesses. Every Friday, Current News rounds up what happened in marine and maritime: the regulations, deals, technology moves, hiring shifts, and OEM dynamics that change how you run your shop, your fleet, your marina, or your service business. When the right voice in the industry is ready to sit down, Current Conversations drops. These are conversation with the people building businesses on the water, talking about what trade publications won't say out loud: margin pressure, succession, capital, talent, growth, and the long game. No schedule. Just the right people at the right time. Our host is Jon Logan, the President of Marine Diagnostic Tools. This is not a journalist covering an industry from the outside. This is a peer running a business in the space. If you own or operate a marine shop, dealership, marina, fleet, surveyor firm, or any company related to the water, The Current is the 30 minutes a week that keeps you sharp on what is shifting in your industry. Subscribe, share it with your GM or service manager, and join the conversation. Techs, captains, suppliers, and anyone else who works the water are welcome! Current News every Friday. Current Conversations whenever they happen. Proudly sponsored by Marine Diagnostic Tools.© 2026 マネジメント マネジメント・リーダーシップ リーダーシップ 政治・政府 経済学
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  • Yamaha's Up To $600 Fall Credit & NMMA's New Leaders
    2026/10/19

    NMMA named its leaders for 2027 and 2028 in a release dated Friday, October 9. Brunswick's Aine Denari will chair the board. On Wednesday, October 14, NMMA announced a brand new show: the Discover Boating DTX Boat Show in Dallas, March 18 to 21, 2027.

    Yamaha's Power Into Fall event runs through Monday, December 14. Buyers get six years of coverage on new four-strokes from 30 to 350 horsepower, and seven years on the 425 and 450. Dealers get up to $600 in credit. Our take: the fine print, a build date back to January 2019, matters more to dealers than the headline number.

    Also this week: Yamaha's DockPoint joystick for single-outboard pontoons, two new Regulator dealers in Florida, and a new president at Denison Yachting.

    We close in Louisiana, where crews pulled two more abandoned boats out of the Terrebonne Basin.

    Hosted by Jon Logan. Sponsored by Marine Diagnostic Tools. Narration produced with an AI voice clone of Jon Logan.

    Read the full breakdown at thecurrentshowpod.com

    Chapters
    • (00:00:00) - Intro
    • (00:00:43) - NMMA's new leadership and a Dallas boat show
    • (00:02:00) - Yamaha Power Into Fall
    • (00:03:34) - Yamaha DockPoint Pontoon
    • (00:04:11) - Regulator adds Florida dealers
    • (00:04:33) - Denison Yachting's new president
    • (00:04:59) - Marine Diagnostic Tools sponsor message
    • (00:05:22) - Abandoned boats in Terrebonne Parish
    • (00:06:07) - Sign-off
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    6 分
  • Almost Nobody Buys The Same Boat Brand Twice
    2026/10/02

    The Conference Board's September consumer confidence index fell 6.7 points to 81.9. For the third month running, people said they expect the next six months to be worse. Plans to buy a car and plans to buy a home both slipped.

    Then Boats Group published something harder to shake off. They pulled ownership records on more than 2.5 million boats across four states and found about 637,000 repeat owners. Across all four states, only 6 to 13 percent bought the same brand again. Nine out of ten people who already own one of your boats go somewhere else for the second one.

    Also this week: Brunswick named three more senior leaders. Two of them fill the seats Aine Denari leaves when she becomes CEO on January 1st, and the third fills the one Will Sangster vacates. IBEX opens Tuesday in Tampa, and MDT will be there.

    We close in northeast Texas, where TowBoatUS announced a new port on Lake Fork.

    Hosted by Jon Logan. Sponsored by Marine Diagnostic Tools.

    Read the full breakdown at thecurrentshowpod.com

    Chapters
    • (00:00:00) - Intro
    • (00:00:40) - Consumer confidence falls in September
    • (00:01:59) - Boat buyers rarely stay loyal to brands
    • (00:03:26) - Service as the key to repeat sales
    • (00:03:45) - Brunswick fills three executive seats
    • (00:04:43) - IBEX 2025 preview in Tampa
    • (00:05:38) - Marine Diagnostic Tools sponsor message
    • (00:06:08) - New Towboat US location on Lake Fork
    • (00:07:01) - Sign-off
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    7 分
  • Brunswick Names A New CEO & A Federal Deadline Hits October 17th
    2026/09/25

    Who is running this industry, and what they know how to build.

    Brunswick named Aine Denari its next CEO. She takes over January 1st. She ran Brunswick Boat Group from 2020 to 2024, and since then she has run Navico Group, the batteries, digital switching, fishing electronics, and components business, while holding the chief technology officer title. Before Brunswick she spent twenty years in automotive and consulting, including six at ZF leading their driver-assist electronics business.

    Before that, an executive order with a deadline in it. On September 17th the President signed EO 14430. Four federal offices have until October 17th to start rolling back regulations that, in the order's words, overly burden boaters, anglers, and outdoor businesses.

    Then a Shanghai software company bringing a single-system helm to IBEX, Michigan's first Vita electric research boat, Galati putting boat offers on an online platform, and Malco folding the Presta Marine line into its own name.

    We close with Elmer Carl Kiekhaefer, who started Mercury, going into a new Wisconsin hall of fame.

    Hosted by Jon Logan. Sponsored by Marine Diagnostic Tools.

    View the full breakdown at thecurrentshowpod.com

    Chapters
    • (00:00:00) - Intro and Headlines
    • (00:00:53) - Federal Executive Order on Boating Regulations
    • (00:02:00) - Brunswick Names New CEO
    • (00:03:00) - What the CEO Pick Means for Shops
    • (00:03:31) - Sponsor: Marine Diagnostic Tools
    • (00:04:23) - Chinese Software Company's Intelligent Helm System
    • (00:04:57) - Michigan's First Electric Boat and Innovation Center
    • (00:06:01) - Galati Yacht Sales Launches Online Offer Platform
    • (00:06:35) - Malco Rebrands Presta Marine
    • (00:07:04) - Mercury Founder Inducted into Hall of Fame
    • (00:07:33) - Wrap Up and Sign Off
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    8 分
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