Evan Greene is back on the CMO Whisperer Show! And if you heard his first appearance, you already know why we brought him back to the scene of the crime. Evan is widely credited as the marketing leader who helped transform the Grammy Awards into one of the world's most coveted brands during his 16+ years as CMO. Before that, he spent a decade on the marketing teams at Disney and Sony, working on some of Hollywood's biggest franchises, including Spider-Man, Men in Black, and Charlie's Angels. He's also a sought-after speaker and guest lecturer at places like Harvard, Wharton, Georgetown, USC, and Colorado University. But instead of taking a victory lap, Evan made a sharp pivot.

He walked away from the comfort of a high-profile marketing career to build something far more ambitious. Today, he's the CEO and co-founder of Kwieri, an applied AI collaboration platform designed to address some of AI's biggest blind spots by blending artificial intelligence with personalized human mentorship, collaboration, and critical thinking.

My guest today is Cassie Schmid, the Chief Strategy Officer for Philadelphia International Airport and the Northeast Philadelphia Airport. She's the one shaping how millions of people will experience Philly, especially as the city gears up for the World Cup, the All-Star Game and the country's 250th birthday in 2026. Cassie leads enterprise-wide strategy, performance management, communications, guest experience, marketing and brand. If it impacts how travelers see and feel Philadelphia as it's known, it runs through her.

She brings a dynamic, sharp, data-driven, customer-first mindset, turning market trends, competitive dynamics and traveler insights into strategies that actually move the needle. Before Philly, she helped guide strategy and stakeholder engagement for the Minneapolis-Saint Paul International Airport and before that, she built a really strong track record for leading go-to-market strategy and high-impact partnerships across multiple organizations.

Simply put, Cassie is one of aviation's top strategic voices, and she's playing a major role in the future of how people arrive in and experience Philadelphia.

My guest today is Don Sklenka, SVP of AI Optimization at Claritas and one of the rare operators who's lived at the intersection of creative media and machine intelligence long before AI became a buzzword on every deck. With nearly 25 years in digital marketing, Don built his foundation inside global agency powerhouses like Publicis and Dentsu, leading omni-channel strategies for Fortune 500 brands across retail, CPG, automotive and healthcare.

Today, Don is scaling patented AI solutions that turn data into decisions and campaigns into performance engines, real-time optimization, predictive analytics, smarter, creative, better outcomes, less noise, and more signal. Finally, he's a lifelong Cleveland sports fan, which tells you everything you need to know about his resilience and commitment to the long game!

My guest today is Bonin Bough, co-founder and chief strategy officer at Portrait Media Group. He's one of the most awarded marketing leaders on the planet, a rare blend of operator, builder, and boundary pusher who has reshaped how billion-dollar brands grow. Bonin's career reads like a highlight reel of modern marketing

He became one of the youngest Fortune 500 C-suite executives, led transformations that rewired global organizations and built campaigns that turned beloved brands into cultural heat engines. He's in the advertising hall of achievement. His name shows up on lists like Fortune's 40 under 40, Fast Company's most creative people in business, Ebony's Power 100. He's an author, a CNBC host and one of the most dynamic voices in the industry and just stepped into a brand new role of dad. We're gonna start there. How's it going, how much sleep he's getting, and from there, we're gonna get into the evolution of the CMO role, the rise of multicultural growth, the limits of reach, the power of resonance, and why content, culture, and AI are reshaping the playbook.

My guest this week is Lucy Markowitz, SVP and General Manager of the US Marketplace at Vistar Media. Lucy oversees it all: Sales, client services, analytics, DSP, and supply partnerships. She leads teams that power the connective tissue between agencies, brands, publishers and DSPs. Her leadership is the reason Vistar's marketplace hums, ensuring every relationship and every impression delivers value.

Before joining Vistar, Lucy led hedge fund and investment bank sales at Data Miner, giving her a front row seat to how information and timing move markets. Lucy holds a BS in International Finance and Marketing from the University of Miami and has been with Vistar since 2014 through the company's acquisition by T-Mobile earlier this year.

My guest today is Perry Kamel, founder and CEO of DNA Vibe and I'm going to tell you exactly how this conversation started and where it started at CES. I walked in expecting to see a lot of shiny new tech and walked out genuinely awestruck after encountering one of the fastest-growing brands in wearable technology. That's where I first experienced DNA Vibe. That's where I was introduced to the Shine movement. And that's where I met Perry, his leadership team and an incredible community of athletes, trainers and health and wellness leaders who were deeply committed to what this brand stands for.

Perry is the visionary behind DNA Vibe, a purpose-driven, regenerative wearable company built around a powerful mission, helping people overcome the life-limiting effects of injury, surgery, and the everyday wear and tear of time, activity, and gravity. That mission is now expanding with Shine, a bold, large-scale program designed to redefine not just how people heal, but how communities show up for one another.

For more than 30 years, Perry has been at the forefront of transformational technology from optical networks and voiceover IP to interactive digital media and real-time distributed systems, the kind of foundational work that quietly powers modern communication, education, healthcare, and entertainment. If that weren't enough, he also serves as a fellow and chief advisor for phototherapy and bioharmonics.