Evan Greene is back on the CMO Whisperer Show! And if you heard his first appearance, you already know why we brought him back to the scene of the crime. Evan is widely credited as the marketing leader who helped transform the Grammy Awards into one of the world's most coveted brands during his 16+ years as CMO. Before that, he spent a decade on the marketing teams at Disney and Sony, working on some of Hollywood's biggest franchises, including Spider-Man, Men in Black, and Charlie's Angels. He's also a sought-after speaker and guest lecturer at places like Harvard, Wharton, Georgetown, USC, and Colorado University. But instead of taking a victory lap, Evan made a sharp pivot.

He walked away from the comfort of a high-profile marketing career to build something far more ambitious. Today, he's the CEO and co-founder of Kwieri, an applied AI collaboration platform designed to address some of AI's biggest blind spots by blending artificial intelligence with personalized human mentorship, collaboration, and critical thinking.

My guest today is Cassie Schmid, the Chief Strategy Officer for Philadelphia International Airport and the Northeast Philadelphia Airport. She's the one shaping how millions of people will experience Philly, especially as the city gears up for the World Cup, the All-Star Game and the country's 250th birthday in 2026. Cassie leads enterprise-wide strategy, performance management, communications, guest experience, marketing and brand. If it impacts how travelers see and feel Philadelphia as it's known, it runs through her.

She brings a dynamic, sharp, data-driven, customer-first mindset, turning market trends, competitive dynamics and traveler insights into strategies that actually move the needle. Before Philly, she helped guide strategy and stakeholder engagement for the Minneapolis-Saint Paul International Airport and before that, she built a really strong track record for leading go-to-market strategy and high-impact partnerships across multiple organizations.

Simply put, Cassie is one of aviation's top strategic voices, and she's playing a major role in the future of how people arrive in and experience Philadelphia.