『The CEO's Heart for Service | Scaling Business Without Compromise』のカバーアート

The CEO's Heart for Service | Scaling Business Without Compromise

The CEO's Heart for Service | Scaling Business Without Compromise

著者： Matt Wolfe
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There's a tension every B2B service leader navigates: How do you scale without compromising your client experience and the core values behind it? When your clients depend on you for high-stakes services like finance, technology, or strategy, that question carries real weight. The CEO's Heart for Service is where accomplished B2B CEOs and consultants share hard-won insights on walking that tightrope. Join hosts from Brand3 B2B Growth Marketing for conversations that deliver peer insights, field-tested strategies, and a holistic view of scaling premium services with integrity.2026 Brand3 マネジメント・リーダーシップ リーダーシップ 経済学
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  • The Future of Protection: Holistic Security with Jessica Robinson

    The Future of Protection: Holistic Security with Jessica Robinson
    2026/09/28

    What if everything you thought you knew about keeping your team safe was only scratching the surface? We tend to think of security as firewalls, access badges, and maybe an active shooter protocol — but what about the emotional, psychological, and spiritual safety of the people who give so much of their lives to your organization?


    Jessica Robinson, Executive Officer of PurePoint International, joins us to reshape your entire paradigm of what it means to protect a team. Her approach — holistic security — goes far beyond cybersecurity as usual, encompassing digital, physical, emotional, psychological, spiritual, and environmental dimensions of safety. We explore her remarkable origin story (the call to protect showed up at age five), the vision that came to her during a pilgrimage in Nepal, why the balance of feminine and masculine energy is central to real security, and why leading from a higher level of consciousness isn't optional for the next 25 years. Whether you lead a nonprofit, a social justice organization, a political office, or any team of people you care about — this conversation will change how you think about your duty of care.


    Highlights


    • Jessica knew security was her calling as early as age five — from Carmen Sandiego to the safety patrol to reading every Nancy Drew book in the school library
    • A near-death experience during a pilgrimage in Nepal led to the founding of PurePoint International in 2012
    • Holistic security is like holistic medicine — it blends digital, physical, emotional, psychological, spiritual, and environmental security into one framework
    • The work is especially vital for communities carrying the greatest risk: social justice organizations, religious minorities, first-time public office candidates, reproductive health organizations, and immigration organizations
    • PurePoint's approach is co-creative and collaborative rather than top-down — clients help shape the process
    • COVID in 2020 and global events in 2024 both sparked waves of increased consciousness around holistic safety — and the next wave may come around 2028
    • Jessica is pursuing a PhD to build the academic foundation for holistic security as a new field — there is currently no scholarship on this topic
    • The vision: an entire generation of leaders 25 years from now who practice holistic security at every level, from community organizations to the United Nations


    Chapters


    0:00 — Introduction

    2:00 — Meet Jessica Robinson

    3:21 — Childhood Call to Protect

    5:21 — Life Shaping Security Lens

    10:07 — PurePoint Origin Story

    13:57 — Defining Holistic Security

    16:04 — Feminine and Masculine Balance

    19:48 — Who Needs This Most

    22:57 — How Engagements Work

    25:15 — Measuring Service Success

    27:14 — Scaling Without Losing Values

    30:22 — PhD Vision and Scale

    31:42 — Holistic Security Clicks

    34:06 — Evolving the Story

    37:00 — Client Experience Shift

    40:53 — Co-Creative Security

    42:23 — Why This Matters Now

    46:44 — Behind the Brand Quiz

    53:16 — Defining Real Success

    55:27 — How to Connect


    Resources Mentioned


    • PurePoint International
    • Scale Beyond Referrals
    • StoryBrand


    The CEO’s Heart for Service is a production of Brand3. If you’re a B2B service provider who delivers exceptional service but struggles to get your marketing to connect with the right people, find us at brand3.net. And sign up for our Brand3 Newsletter that only sends marketing insights worthy of your inbox - genuinely helpful stuff for the road ahead.


    The CEO’s Heart for Service is also supported by Forge Podcast Company, a turnkey production solution for using podcasts to reach a wider audience, win new clients, and grow. Find them at forgepodcast.co
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    59 分
  • Legendary Service: Building Human Connection with Tom Schwab

    Legendary Service: Building Human Connection with Tom Schwab
    2026/09/21
    What if the fastest way to grow your business isn't by making more noise but by having fewer, better conversations with the right people? That's the question at the heart of our conversation with Tom Schwab, CEO and founder of Interview Valet. Tom's path is anything but linear — from wanting to be an architect as a kid, to the U.S. Naval Academy, to running nuclear power plants, to selling artificial knees and hips at Stryker Corporation, to building and selling a durable medical equipment company that became HubSpot's first e-commerce case study. From all of that, he created Interview Valet, a service that books business leaders on targeted podcast interviews to build what Tom calls "authentic human authority." We talk about why marketing should be magnetic, not a megaphone; how AI is creating a "trust recession" that makes human connection more valuable than ever; and why bigger is not better — better is better. Tom shares his "heck yes or no" client filter, his philosophy of leading with the problem (not the founder story), and what it means to be legendary, not perfect. This one is full of warmth, wisdom, and practical takeaways for any service-based business leader who wants to grow without losing their heart.Highlights"Bigger is not better. Bigger is bigger. Better is better." — Tom shares how client Steve Acho reframed his thinking on growth, and why he scaled his team down from 28 to ~14 FTEs to improve quality of life and service.Three types of companies: Those that suck, those that don't suck, and those that are legendary. There is no fourth category called "perfect." The goal is to be legendary, not perfect.Marketing should be magnetic, not a megaphone. Tom argues for clarity over noise — attracting the right people and repelling the wrong ones through authentic, long-form conversations.The "trust recession." Orsi names the phenomenon where AI-generated content at scale erodes the very trust needed to form connections, making human-to-human marketing more important than ever.Podcasting transforms sales calls. When prospects have already heard you on multiple podcast interviews, the first call becomes a qualification call, not a cold pitch — they already know, like, and trust you.The "heck yes or no" filter. Tom walks through his three-question client intake process: Do we know the audience? Have we gotten great results for similar clients? Is this a message we're proud to amplify? All three must be a "heck yes."Lead with the problem, not your story. Tom's Preparation H analogy makes the point memorable: nobody cares about your story or your product — they care about their problem. Start there."What's ordinary to you is amazing to others." Tom's reminder that we underestimate what we know and overestimate what others know."Who's buying the next round?" Tom's refreshing reframe of the half-full-or-half-empty question, shifting from passive observation to active opportunity.Growth for growth's sake is cancer. Tom's blunt metaphor for why unbridled growth without purpose is not something to brag about.The chainsaw analogy for AI. A tool can amplify your brilliance or magnify your stupidity — it's not the technology, it's the user.Tom's perfect day: Walking the Camino de Santiago with his wife, dancing with locals in Pamplona on September 4, 2024.His spirit animal: Dug the dog from the movie Up — easily distracted, but hyper-focused when locked onto something.Chapters1:36 — Legendary Not Perfect2:43 — Tom Joins the Show3:57 — Childhood Architect Dream6:21 — Engineer to Entrepreneur Path8:34 — Founding Interview Valet11:32 — Magnetic Human Marketing16:09 — Trust Recession and AI20:52 — Podcasting Changes Sales Calls23:33 — Heart for Service Mission25:22 — Bigger vs Better Growth28:20 — Heck Yes or No Filter29:02 — Heck Yes Client Filter30:04 — Hidden Opportunity Clients31:10 — Growth Versus Joy33:48 — What Are You Optimizing For35:33 — Brand Story Lens36:49 — Lead With The Problem39:33 — Stop Pick Me Marketing44:30 — Legendary Client Experience46:24 — Behind The Brand Qs52:02 — Success And Next StepsResources MentionedInterview ValetScale Beyond ReferralsStoryBrand The CEO’s Heart for Service is a production of Brand3. If you’re a B2B service provider who delivers exceptional service but struggles to get your marketing to connect with the right people, find us at brand3.net. And sign up for our Brand3 Newsletter that only sends marketing insights worthy of your inbox - genuinely helpful stuff for the road ahead. The CEO’s Heart for Service is also supported by Forge Podcast Company, a turnkey production solution for using podcasts to reach a wider audience, win new clients, and grow. Find them at forgepodcast.co
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    56 分
  • Generous Leadership: Dan Hernandez and the Mission Behind PCS Technology

    Generous Leadership: Dan Hernandez and the Mission Behind PCS Technology
    2026/09/14
    What happens when a technology leader treats generosity as a growth strategy — not just a nice idea?Dan Hernandez has spent nearly four decades building PCS Technology into one of the San Francisco Bay Area's most trusted IT and cybersecurity firms — with a particular passion for serving nonprofits. From his early days hustling paper routes and mowing lawns as a kid raised by a single mom, to building the first local area network for Bain & Company at the dawn of the personal computing era, Dan has always done things a little differently. He shares information instead of hoarding it. He role-plays with his team before every client meeting. He occasionally eats the cost of a ransomware cleanup because the client is a ten-year partner who had a rough year. And he once engineered a nearly one-million-dollar free Wi-Fi network for six thousand low-income housing residents using rooftop radio line-of-sight technology instead of expensive street-level fiber.Dan talks about his journey from aspiring tennis pro to IT pioneer, the culture he's built around core values and raving fans, the real cybersecurity threats facing nonprofits today, and why he believes generosity isn't just good character — it's good business. He also opens up about the mentors who shaped him, the EOS operating system that transformed his company, and his audacious goal of serving over 100 nonprofits.HIGHLIGHTSDan's early entrepreneurial roots: paper routes, lawn mowing, and collecting cash door-to-door as a 12-year-oldHow a junior-year computer class sparked a 40-year career — because he was better at computers than his genius best friendFounding PCS Technology in 1989 after realizing "there's a computer in every building on every floor" of San FranciscoWhy Dan chose nonprofits over the San Francisco Stock Exchange — "it was more fun and it felt better"Serving on nonprofit boards, including as board president of the Arc of the East Bay and on the San Francisco Giants Community FundThe thorough 30-day onboarding process that builds IT roadmaps within a nonprofit's real budgetCo-authoring the book "Cyber Liability Guard" with Tim Keefe, and the upcoming "From the Server Room to the Boardroom"A heartbreaking story of a hacker redirecting a large donor payment from a small nonprofit — and why Dan took them on pro bonoHow PCS role-plays every client interaction, from service calls to quarterly business reviews, drawing on Dan's sports backgroundThe time a $10,000 missed step in a file server migration became a free fix — no questions askedA $15,000 ransomware cleanup eaten at no cost for a struggling ten-year client, with zero data loss and no ransom paidWhy executive directors, not their IT staff, are the ones who will be sued after a breachHow AI is supercharging cyberattacks and what that means for nonprofits in 2025A midnight firewall crisis: shutting down remote access for 15 clients before hackers could strikeFour decades of IT evolution — from floppy-disk viruses at Bain to AI, SOC 2, and CMMC complianceImplementing EOS (Entrepreneur's Operating System) and living life in 90-day incrementsThe $900,000 California Public Utility Commission grant that brought free Wi-Fi to 6,000 low-income housing residentsDan's marketing journey: from cold calling and bulky mailers to finding the right brand story with Brand3Behind the Brand Q&A: Tom Petty karaoke, working from Hawaii, and the day he met SamanthaDan's big hairy audacious goal: support over 100 nonprofits and be known as "that guy"CHAPTERS0:00 — Introduction1:45 — Generosity and Nonprofit Joy3:47 — Dan Joins the Show4:48 — Early Hustles and Work Ethic6:45 — Tennis to Computers7:31 — Service Mindset in IT8:55 — Founding PCS Technology11:29 — What Makes PCS Unique12:25 — Nonprofit Focus and Boardroom Insight13:41 — Onboarding Roadmaps and Full Stack Services16:02 — Books and Cyber Risk for Nonprofits16:56 — Pro Bono Rescue and Real Incidents17:59 — Hiring for Values and Culture Fit19:42 — Creating Raving Fans20:49 — Role Play and Service Standards22:50 — Raving Fan Stories in Action26:45 — Executive Liability Risks27:59 — AI Driven Threat Surge28:35 — Firewall Crisis Response30:35 — Four Decades of IT Change33:01 — Building a Scaling Team33:39 — EOS and 90 Day Goals34:46 — Core Values and Partnerships37:02 — Mentors and Work Boundaries39:34 — Giving Back and Mentoring41:18 — Free WiFi for Housing43:47 — Marketing Storytelling Shift46:25 — Brand3 Messaging Results48:41 — Behind the Brand Q&A51:27 — Legacy and Contact Info53:31 — ResourcesRESOURCES MENTIONEDPCS Technology https://pcstechnology.comEmail: dan@pcstechnology.comStop Doing Stupid Stuff: Cyber Liability Guard by Dan Hernandez and Tim KeefeBook EOS (Entrepreneur's Operating System)Scale Beyond Referrals WorkshopThe CEO’s Heart for Service is a production of Brand3. If you’re a B2B service provider who delivers exceptional service but struggles to get...
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    55 分
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