The 'Buy vs Build' Question Is the Wrong Question: Why Ownership Is What You're Really Deciding

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The 'Buy vs Build' Question Is the Wrong Question: Why Ownership Is What You're Really Deciding

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Every IT project starts with the same familiar debate: should we buy a package or build it ourselves? The problem is that this question is a trap. Buying still means you own integration, customization, upgrades, and the business process changes that come with it. Building means you own the code, the talent, the technical debt, and the long-term roadmap. This episode shows why the real decision is about ownership—of functionality, data, risk, and organizational capability. Mirko Peters explains why 'buy' rarely means 'done,' why 'build' rarely means 'unique,' and how to reframe the conversation around total cost of ownership and strategic control. He shares a generalized consulting example of a company that bought an off-the-shelf CRM, then spent eighteen months customizing it until it was neither standard nor simple. The result: the worst of both worlds. Practical takeaways help business leaders and IT teams ask better questions before committing millions. If you are facing a buy/build decision, this episode will change how you think about it.

Become a supporter of this podcast: https://www.spreaker.com/podcast/business-it-it-business--6867401/support.

To continue the conversation, follow Mirko Peters on LinkedIn, where more insights and real-world examples are shared from both business and IT perspectives.

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