In an era where data tells the truth about traveller motivations, "When the Data is the Story" explores how numbers can illuminate narratives of culture, identity, and experience. Drawing from the 2025 Traveller Identity Consensus report, Evita Robinson and Dr. Alana Dillette reveals how BIPOC traveller data does more than quantify, it humanises and reframes the industry's understanding of community-driven exploration and global movement.

Key Takeaways:

1. How to translate raw data into storytelling frameworks that reflect lived cultural experiences.
2. The role of inclusive data collection in shaping equitable tourism narratives.
3. Strategies for leveraging insights from underrepresented travellers to inform media, marketing, and policy.

Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License

Brought to you by the GBTA Technology Committee Europe. In this episode Sarah Whiting & SkyLink (Episode1), Christopher Feuerecker & Blockskye (Episode 2) and Heinz Lennard Hornsby & Serko,

Content will be about AI, revolutionizing the industry with a new approach, challenges with the customer demand (scope, requirements, etc.)

This is the second in the podcast series featuring Christopher Feuerecker & Danielle Caviar, VP Sales Blockskye.

Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License

Corporate travel management: obsolete relic of the fax machine era… or the industry's best-kept secret weapon? Depends who you ask. Airlines will say, 'We don't need TMCs.' TMCs will say, 'Good luck with duty of care when your VP of Sales is stuck in O'Hare at 11pm.'

This 20-minute discussion will focus on the predictions and fears of the TMC's future role

Speakers:
Stephanie Lachance EHI, Strategic Sales Director
Kosta Tsimiklis from the Rio Tinto procurement team

Brought to you by the GBTA Canada tech committee

Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License

Personalising the Business Travel Journey: 5 Key Trends You Need to Know
Dan Norris, Andrea Batchelor, Juliet Howie, Jo Westlake
GBTA Europe Accommodations Committee

Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License

This is the first in a series of podcasts from the GBTA Europe Technology Committee - exploring the opportunities for AI in the business travel industry. First up is Sarah Whiting & SkyLink.

Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License

• Moderator Suzanne Neufang, CEO, GBTA – New York, NY, USA
• Jorge Cruz: Executive Vice President, Global Sales & Marketing
• Yannis Karmis: Senior Vice President, Product Planning & Development

Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License

Featuring Liz Fraser, Chief Revenue Officer at Serko, in this thoughtful conversation, we explore how leadership in business travel is transforming to meet the demands of a rapidly changing world. From redefining purpose and embracing AI to reinvigorating company culture and building diverse, future-ready teams—this episode uncovers the mindset shifts, skillsets, and strategies that will shape the next era of leadership. Whether you're an emerging leader or a seasoned executive, this is your roadmap to leading with impact in the future of business travel.

Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License

Music track is Space Jazz by Kevin MacLeod
Licensed under Creative Commons: By Attribution 3.0 License