The Business of QR Codes
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The Business of QR Codes
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Physical surfaces are hard to measure as marketing channels.
Benjamin Claeys is founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He explains how marketers can turn physical surfaces into measurable channels with dynamic QR codes, and how to prepare for the 2027 GS1 Sunrise as traditional barcodes give way to connected QR experiences.
Note: the transcript you provided covers only the intro, a small-talk exchange about kids and screen time, and the outro. It contains no specific strategies or tools, so I limited the third sentence to the topic framing in the intro and your episode inputs. If you can share the full transcript, I can make the strategies more specific.
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