In this episode of The Business of Pet Care, host Dara Forleo sits down with Sasha Riess, co-founder and CEO of Pure Love and Harmony and founder of the Pure Love and Harmony Institute, to examine why modern dog grooming should go beyond coat care and consider behavior, stress, nutrition, and the human-dog relationship as interconnected parts of canine wellbeing.

• (00:00:01) - Introduction and Meeting Sasha Reese
• (00:02:07) - Sasha's Journey from Show Dog Handler to Groomer
• (00:04:52) - Industry Confusion and Its Impact on Dogs
• (00:07:11) - Losing Sight of the Dog in Business Practices
• (00:09:59) - Defining Holistic and Integrative Pet Care
• (00:12:51) - Break and Show Promo
• (00:14:01) - Building the School and Ecosystem Approach
• (00:16:24) - History of Pet Industry and School Origins
• (00:18:22) - Rebuilding Texas Soul Breed Grooming School
• (00:20:12) - Eliminating Safety Loops and Building Trust
• (00:23:36) - Gadgets, Sales, and Lack of Real Education
• (00:25:06) - Break and Show Promo
• (00:25:45) - Introducing Trauma Awareness in Pet Care
• (00:26:34) - Trauma, Workforce, and the Human-Dog Bond
• (00:31:08) - Generational Shift and Trauma-Aware Living
• (00:34:46) - Question of Profitability Teased Before Break
• (00:35:37) - Contact Info and Break
• (00:37:21) - Return and Recap Before Continuing
• (00:37:59) - Profit Follows Impact, Not the Reverse
• (00:39:40) - Industry Growth During Recession and Emotional Workforce
• (00:43:12) - The Impact Factor Framework for Businesses
• (00:46:50) - Guilt-Based Marketing and Industry Responsibility
• (00:48:37) - Closing Thoughts and Farewell