Should you display your prices on your website and social media, or keep them hidden until you've seen the dog?

It's one of the biggest debates in the dog grooming industry, and in this episode Karen explores both sides of the argument.

From varying coat types and temperaments to customer psychology and business positioning, you'll discover why there isn't a one-size-fits-all answer, but why transparency is often a far stronger strategy than many groomers realise.

Karen also explains why publishing your prices isn't just about making life easier for clients; it's about attracting the right clients, building trust before the first appointment, and communicating confidence in the value you provide.

In this episode, you'll learn:

• Why many groomers choose to hide their prices.
• The genuine challenges of pricing individual dogs.
• Why "starting from" prices can offer the best of both worlds.
• How transparency builds trust with prospective clients.
• Why hiding prices can create unnecessary friction during the booking process.
• How your pricing communicates your brand positioning.
• Why premium clients aren't necessarily looking for the cheapest groomer.
• The importance of calculating your prices properly before publishing them.
• How pricing can (and sometimes should) reflect factors beyond breed alone, including behaviour, coat condition and customer reliability.

If you've ever questioned whether your prices should be public, or worried that displaying them might scare clients away? This episode will give you a fresh perspective and the confidence to make the right decision for your business.

Price Like A Pro, 14th - 20th September 2026

Join me for a 7-day workshop to finally get clarity, confidence & control over your Dog grooming prices before 2026 is out!

>> Join here

Want to dive deeper?

Watch Karen's free Dog Grooming Business Engine training here and discover the framework behind a business that supports your life instead of consuming it.

Want to build a calmer, more profitable dog grooming business?

The Dog Grooming Business Academy helps ambitious groomers master pricing, marketing, branding and customer experience so they can build a business that works for their life - not the other way around.

Enjoying the podcast?

If you're listening while grooming today, Karen would love to see what you're working on! Share a photo or selfie to your Instagram, Facebook or TikTok Stories, tag @thedoggroomingbusinessacademy, and she'll share your post. At the end of each month, one listener will receive a grooming goodie bag full of treats from some of Karen's favourite brands.

If you enjoy the podcast, please consider following, rating and reviewing the show. It helps more dog groomers discover the business education they never received in grooming school.

Almost every dog groomer experiences imposter syndrome at some point but what if it's influencing far more of your business than you realise?

In this episode of The Business of Dog Grooming Podcast, Karen Fisher explores how self-doubt quietly affects the decisions dog groomers make every day. From delaying price increases and chasing "one more certificate" to seeking validation through social media and awards, imposter syndrome can keep you busy without actually moving your business forward.

Karen shares practical ways to recognise when imposter syndrome is calling the shots, how to stop comparing yourself to other groomers, and why confidence comes from building a business that's aligned with your goals—not someone else's.

In this episode, you'll discover:

• Why "one more webinar" isn't always the answer.
• How imposter syndrome can delay price increases.
• The truth about pay-to-play business awards.
• Why vanity metrics on social media don't equal business success.
• How comparing yourself to other groomers keeps you stuck.
• Practical ways to quieten self-doubt and make confident business decisions.

Whether you're newly qualified or have years of experience behind the table, this episode will remind you that confidence isn't about collecting more certificates, it's about trusting the experience and skills you already have.

Price Like A Pro, 14th - 20th September 2026

Join me for a 7-day workshop to finally get clarity, confidence & control over your Dog grooming prices before 2026 is out!

>> Join here

Want to dive deeper?

Watch Karen's free Dog Grooming Business Engine training here and discover the framework behind a business that supports your life instead of consuming it.

Want to build a calmer, more profitable dog grooming business?

The Dog Grooming Business Academy helps ambitious groomers master pricing, marketing, branding and customer experience so they can build a business that works for their life - not the other way around.

Enjoying the podcast?

If you're listening while grooming today, Karen would love to see what you're working on! Share a photo or selfie to your Instagram, Facebook or TikTok Stories, tag @thedoggroomingbusinessacademy, and she'll share your post. At the end of each month, one listener will receive a grooming goodie bag full of treats from some of Karen's favourite brands.

If you enjoy the podcast, please consider following, rating and reviewing the show. It helps more dog groomers discover the business education they never received in grooming school.

Charge your worth.
Put your prices up.
You're too cheap.
You're too expensive.

The dog grooming industry is full of pricing advice… but very little education.

In this episode, Karen strips away the noise and explains the pricing models every dog groomer should understand before changing a single price.

You'll learn why so many groomers accidentally undercharge from the very beginning, why simply adding £5 to your prices isn't a strategy, and how understanding your numbers can completely change the way you feel about pricing.

If pricing has ever felt overwhelming, confusing or emotionally draining, this episode will give you the clarity you've been looking for.

In this episode, you'll discover:

• Why pricing is a business skill—not a confidence issue.
• The difference between Cost Plus Pricing and Value-Based Pricing.
• Why most groomers apply pricing in the wrong order.
• Why social media pricing advice often creates more confusion than clarity.
• The truth about hourly rates and why they don't always reflect the reality of running a grooming business.
• Whether tiered pricing, dynamic pricing and geographical pricing actually work for dog groomers.
• How better pricing can help prevent burnout and create a genuinely sustainable business.

Pricing shouldn't feel like guesswork.
When you understand the numbers behind your business, you stop chasing everyone else's opinions and start making confident decisions based on facts.

Price Like A Pro, 7th - 13th September 2026

Join me for a 7-day workshop to finally get clarity, confidence & control over your Dog grooming prices before 2026 is out!

>> Join here

Want to dive deeper?

Watch Karen's free Dog Grooming Business Engine training here and discover the framework behind a business that supports your life instead of consuming it.

Want to build a calmer, more profitable dog grooming business?

The Dog Grooming Business Academy helps ambitious groomers master pricing, marketing, branding and customer experience so they can build a business that works for their life - not the other way around.

Enjoying the podcast?

If you're listening while grooming today, Karen would love to see what you're working on! Share a photo or selfie to your Instagram, Facebook or TikTok Stories, tag @thedoggroomingbusinessacademy, and she'll share your post. At the end of each month, one listener will receive a grooming goodie bag full of treats from some of Karen's favourite brands.

If you enjoy the podcast, please consider following, rating and reviewing the show. It helps more dog groomers discover the business education they never received in grooming school.