『The Business of Creativity』のカバーアート

The Business of Creativity

The Business of Creativity

著者： Viral Tribe Entertainment
無料で聴く

The Business of Creativity series explores how creativity shapes iconic businesses, bold ideas, and cultural impact. Hosted by Sir John Hegarty, each episode features an iconic founder or creative leader, delving into how creativity has influenced their philosophy, product, brand, and way of working. From ideas and storytelling to design and innovation, creativity is the lens through which success is defined. In the age of AI, creativity is the true competitive advantage. This series celebrates the people who understand its power, and shows how creative thinking drives meaningful business success. Website businessofcreativity.com Instagram instagram.com/business.of.creativity Newsletter businessofcreativity.beehiiv.com マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Scaling with Taste and Humanity | Michelle Kennedy (Founder of Peanut)

    Scaling with Taste and Humanity | Michelle Kennedy (Founder of Peanut)
    2026/07/15
    In this episode of The Business of Creativity, John sits down with Michelle Kennedy, the pioneering founder and CEO of Peanut. From her early days navigating late-night completions as a corporate M&A lawyer to helping shape massive social tech platforms like Badoo and Bumble, Michelle has spent her career understanding exactly where people find value. When she became a mother in 2013, she experienced firsthand the deep isolation and vulnerability that can come with a major life transition. Realising there was a massive gap in the market for an authentic network built specifically for women, she launched Peanut in 2017—a platform that has since connected millions of women globally across fertility, pregnancy, motherhood, and beyond. Tune in as Michelle and John discuss why starting a business is fundamentally a creative act, the shocking reality of venture capital funding for female-led businesses, the difference between being data-informed versus data-driven, and why old-school storytelling and intuition ("taste") beat pure tech algorithms every single time. Learn more about your ad choices. Visit podcastchoices.com/adchoices
    続きを読む 一部表示
    50 分
  • Building a Global Brand with a "Nothing to Lose" Mentality | David Allemann (Co-Founder, On Running)

    Building a Global Brand with a "Nothing to Lose" Mentality | David Allemann (Co-Founder, On Running)
    2026/07/08
    What happens when you combine Swiss engineering, an ex-consultant, an advertising expert, and a garden hose? You get On, one of the fastest-growing sportswear companies on the planet. In this episode of The Business of Creativity, co-founder David Allemann pulls back the curtain on how a tiny Swiss startup disrupted global athletic giants to become a publicly listed powerhouse. David breaks down the exact frameworks they used to balance high-level creative design with brutal functionality, why traditional market research would have killed their iconic logo, and how they turned a standard athlete endorsement with Roger Federer into a massive co-entrepreneurial win. ABOUT THE SERIES The Business of Creativity is hosted by Sir John Hegarty, one of the most awarded creative minds in advertising history. Each episode brings together founders, entrepreneurs and creative leaders who have used creativity to build category-defining businesses and reshape industries. Learn more about The Business of Creativity at: https://businessofcreativity.com 📩 New episodes weekly 👉 Subscribe for more conversations with the world's most creative business leaders 💬 Which insight from Sir James Dyson changed how you think about business and creativity? 📉LinkedIn: https://www.linkedin.com/company/the-buisness-of-creativity/ 🎧 Listen on Spotify: https://open.spotify.com/show/033o2BL6g2dR6P6gF7gzhQ?si=04550202418746ec --- 🕒 TIMESTAMPS 02:24 — The "Boy Group" Dynamic: How assembling co-founders with completely distinct, non-overlapping skill sets creates the perfect entrepreneurial alignment. 03:24 — The "Vis Tech" Framework: Why visible technology beats heavy marketing every single time, and how to make your innovation immediately scannable to the consumer. 06:26 — Deciding to Leap (The "What If" Mindset): How the co-founders used a mountain hike to flip their perspective from "what's the risk?" to a "nothing to lose" mentality. 12:50 — Stripping It Back to Basics: Navigating the creative tension between form, fashion, and functionality without letting decoration compromise your product's core integrity. 16:17 — Defeating the Consumer Committee: Why relying too heavily on traditional market research leads to a "bland leader" instead of a "brand leader"—and why leaning into your product's "weirdness" is your ultimate moat. 17:54 — Capitalising on Macro Timing: Launching out of a crisis (the post-financial crash era) and using industry stagnation to trigger massive, disruptive innovation. 19:52 — Flipping the Athlete Endorsement Model: The inside story of the Roger Federer partnership—turning a traditional, passive sponsorship into a genuine entrepreneurial investment. 21:30 — Scaling Globally Without Losing Your Soul: Inside the strategic decision to IPO, and why retaining majority voting control is crucial for playing the long game over hitting quarterly targets. 27:51 — The Cost of Delaying Category Expansion: David shares his biggest strategic regret—waiting too long to branch from footwear into apparel—and how category anchoring affects brand perception. #entrepreneurshipbusinessowner #BrandBuilding #MarketingDisruption #businessofcreativity #CreativeBusiness #OnRunning #businessofcreativity Learn more about your ad choices. Visit podcastchoices.com/adchoices
    続きを読む 一部表示
    34 分
  • Building a Global Empire on Failure & Creativity | Sir James Dyson

    Building a Global Empire on Failure & Creativity | Sir James Dyson
    2026/07/01
    How many times are you willing to fail before you finally succeed? In this episode of The Business of Creativity Podcast, we sit down with one of the greatest inventors and entrepreneurs of our time: Sir James Dyson. Best known for revolutionising the vacuum cleaner and building a global technology empire, Sir James Dyson shares the brutal, brilliant, and often chaotic reality of the creative process. From making 5,127 failed prototypes of his first vacuum to managing a multi-billion dollar company, he opens up about why he values frustration over expertise, how to protect your creative vision, and the true business behind groundbreaking innovation. If you are an entrepreneur, creative, designer, or anyone trying to bring a new idea into the world, this masterclass in resilience is for you. ✨ Subscribe to the channel for more deep dives into the minds of top creative leaders! --- 🕒 TIMESTAMPS 00:00 - Introduction to Sir James Dyson 02:15 - The 5,127 Failures: Building the first Dyson 07:40 - Why "Expertise" can kill innovation 12:30 - Navigating the business side of creativity 18:15 - How Dyson protects its wildest ideas 25:00 - Sir James Dyson’s advice to the next generation --- #JamesDyson #BusinessOfCreativity #Entrepreneurship #Innovation #DesignThinking #PodcastInterview Learn more about your ad choices. Visit podcastchoices.com/adchoices
    続きを読む 一部表示
    44 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません