『The Business of Creativity』のカバーアート

The Business of Creativity

The Business of Creativity

著者： Viral Tribe Entertainment
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The Business of Creativity series explores how creativity shapes iconic businesses, bold ideas, and cultural impact. Hosted by Sir John Hegarty, each episode features an iconic founder or creative leader, delving into how creativity has influenced their philosophy, product, brand, and way of working. From ideas and storytelling to design and innovation, creativity is the lens through which success is defined. In the age of AI, creativity is the true competitive advantage. This series celebrates the people who understand its power, and shows how creative thinking drives meaningful business success. Website businessofcreativity.com Instagram instagram.com/business.of.creativity Newsletter businessofcreativity.beehiiv.com マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Democratising Design with Canva Co-Founder⎪Cameron Adams

    Democratising Design with Canva Co-Founder⎪Cameron Adams
    2026/08/19
    In this episode of The Business of Creativity, host Sir John Hegarty sits down with Cameron Adams, co-founder and Chief Product Officer of Canva. Recorded live at the Cannes Lions festival, they discuss the power of serendipity, navigating early career stumbles, and what it really takes to build a globally transformative creative platform. Cameron reflects on his unique journey from studying law and computer science to entering web design and working on Google Wave. He shares the origin story of Canva including "how a French developer inadvertently helped name the company", and details "how combining design, technology, and business vision paved the way for massive global growth". The conversation dives into the role of AI as a creative partner, the importance of historical curiosity in design, and actionable advice for emerging entrepreneurs. Key Timestamps: 00:00:00 – Sir John Hegarty on the power of serendipity, global creative gatherings, and the genesis of the series. 00:01:00 – Cannes Lions, naming Canva, and the storytelling behind brand names. 00:02:55 – Cameron's background: Balancing law, computer science, and a passion for design. 00:05:05 – Lessons learned working on Google Wave and navigating timing in product development. 00:08:35 – Playing at the intersection of design and technology. 00:10:05 – Cameron’s design influences: Stefan Sagmeister, Saul Bass, and Gemma O'Brien. 00:13:00 – The importance of typography, design history, and creative curiosity. 00:16:45 – The origin of Canva: Partnering with Melanie Perkins and Cliff Obrecht to democratise design. 00:23:05 – The "Holy Trinity" structure: Balancing product management, design, and engineering. 00:26:00 – How AI serves as a collaborative partner to amplify global design. 00:29:20 – Creative Philosophy: Colliding ideas and taking calculated leaps ("Just say yes"). 00:31:10 – Advice for entrepreneurs: Building authentic connections and driving with passion. Subscribe to The Business of Creativity for weekly conversations with world-class leaders, artists, and innovators on how to turn creative ideas into commercial success. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    36 分
  • Building a $2B Movement with Play and Resilience | Michael Acton Smith

    Building a $2B Movement with Play and Resilience | Michael Acton Smith
    2026/08/12
    How do you transform a simple concept into a multi-billion-dollar global movement? In this episode of the Business of Creativity series, host John Hegarty sits down with entrepreneur Michael Acton Smith—the creative mind behind: Firebox.com, Mind Candy (creator of Moshi Monsters), and the mental wellness app, Calm. Michael shares how he built distinct, memorable businesses by injecting playfulness, silliness, and a "dusting of stardust" into industries that often take themselves too seriously. Together, they explore the role of failure in long-term success, how data and creative instinct can coexist, and why the most impactful ideas often come from solving your own problems. ⏱️ Key Topics & Timestamps 00:00 – Introduction & The Common ThreadJohn introduces Michael’s entrepreneurial journey through Firebox, Moshi Monsters, and Calm. Michael discusses finding the "golden thread" across his businesses: bringing playfulness, silliness, and magic into serious industries. 03:36 – Early Entrepreneurial Roots & Embracing FailureFrom failed BMX stunt shows to student magazines, Michael reflects on his childhood urge to create. He discusses why entrepreneurs must "play at the edge" and learn to brush off failure. 08:00 – The Birth of Firebox & Finding the Right WaveMichael shares how reading a book in a Cardiff shop led to founding Firebox in 1998. He discusses the importance of timing in entrepreneurship and why starting with a "beginner’s mind" is essential. 13:07 – Business as a Creative Act & Balancing Data with InstinctJohn and Michael discuss why building a business is inherently creative. Michael explains Calm’s philosophy of being "data-informed, not data-driven", allowing space for bold creative leaps. 17:55 – The Origin of Sleep StoriesMichael shares a prime example of data-informed creativity: noticing users meditating late at night, which inspired Calm’s most popular feature, Sleep Stories. 20:46 – Mind Candy, Perplex City, and Moshi MonstersMichael looks back at the ambitious failure of Perplex City and how its ashes gave rise to Moshi Monsters—a global phenomenon that combined fun with "stealth education". 30:26 – Restless Innovation & The Power of PlayThe discussion shifts to why growing companies lose their edge when they play it safe, why boardrooms need creative thinkers, and how maintaining a sense of play unlocks better ideas. 35:51 – The Creation of Calm & "Nike of the Mind"Michael details hitting burnout after Moshi Monsters and how discovering meditation led to co-founding Calm. He recounts the initial skepticism from investors and the moment Matthew McConaughey’s Sleep Story sparked exponential growth. 46:03 – Expanding Beyond Digital & Advice for EntrepreneursMichael outlines Calm's future in bringing wellness offline. He offers actionable advice for aspiring creators: follow your fascination, look to the past for patterns, and sprinkle joy into simple ideas. 50:57 – B2B Magic: PR, GDPR, and "Ba Ba Land"Michael shares unconventional marketing stories from Calm, including turning GDPR terms into a bedtime story and premiering an eight-hour sheep movie in Leicester Square. Subscribe to The Business of Creativity for weekly conversations with world-class leaders, artists, and innovators on how to turn creative ideas into commercial success. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    45 分
  • Building a Brand with Soul ⎪Trinny Woodall (Founder and CEO, Trinny London)

    Building a Brand with Soul ⎪Trinny Woodall (Founder and CEO, Trinny London)
    2026/08/05
    "People don't buy products... they buy how something makes them feel." — John Hegarty In this episode of The Business of Creativity, host John Hegarty sits down with fashion and beauty icon Trinny Woodall at the Trinny London headquarters in Chelsea. After 20+ years of working closely with women, Trinny recognized how women's relationships with beauty evolve—and how traditional beauty products often fail them. In 2017, she launched Trinny London, turning a vision for stackable, personalized makeup into one of Europe's fastest-growing beauty brands. Trinny shares the personal risks, pivotal moments, and creative instinct behind scaling a business to tens of millions in revenue without losing its core identity. ⏱️ Timestamps & Timecodes: 01:09 – Episode Intro: John Hegarty introduces Trinny Woodall and sets the stage for her entrepreneurial journey. 02:01 – Career Background & Evolution: Trinny discusses her unconventional early life and why her journey is about continuous evolution rather than reinvention. 06:13 – The Ethos of Trinny London: How making women feel better through makeovers grew from a personal connection into her brand's core mission. 09:28 – Fearlessness vs. Experience: The unique advantages of starting a major business later in life while maintaining entrepreneurial fearlessness. 12:20 – Global Insights on Confidence: Lessons learned from hosting TV shows in 16 countries about how women lose and regain their sense of identity. 15:43 – Product Development & Prototyping: Scrapping pots in her bathroom, Chinese CAD prototypes, and the technical challenge of perfecting stackable makeup. 18:24 – Risk & Personal Loss: Funding R&D by selling her clothes, taking financial leaps, and pushing forward through tragic personal moments. 21:50 – Brand Vision: Why Trinny London sells confidence over glamour, going against traditional beauty industry tactics. 28:38 – Marketing Principles vs. Practices: John Hegarty challenges generational labels (Gen X, Millennials, Gen Z), arguing core emotional needs never change. 37:16 – Founder to CEO Transition: Learning to lead a growing team, undergoing 360 feedback, and managing dynamic company growth. 41:00 – AI as a Strategic Thought Partner: How Trinny leverages AI (Claude) for executive coaching, strategic planning, and radical honesty in business. 47:35 – Setting a North Star: The importance of daring, ambitious goals and establishing an internal "Trinny Code". 55:50 – Fostering Creative Teams: Cultivating awe, encouraging innovation, and providing constructive feedback to help teams execute ideas. Subscribe to The Business of Creativity for weekly conversations with world-class leaders, artists, and innovators on how to turn creative ideas into commercial success. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    53 分
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