Americans consume nearly twice as much honey as they did 30 years ago, yet U.S. beekeepers are facing one of the most challenging periods in the industry's history. Why is demand growing while domestic producers continue to struggle?

Commercial beekeeper and American Beekeeping Federation Vice President Richard Coy joins Damian Mason to examine the economics behind the U.S. honey industry. They discuss declining domestic honey production, rising production costs, imported honey, honey adulteration, colony losses, pollination economics, and the policy changes many producers believe are needed to strengthen American beekeeping.

The Business of Agriculture with Damian Mason is brought to you by:

• Heads Up Plant Protectants
• Tidal Grow Agriscience
• Nano-Yield
• Good Agriculture

Also, make sure to check out my new show Uprooted, DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

California produces approximately 80 percent of the world's almonds, making it the global leader in almond production. The industry supports more than 110,000 jobs and contributes roughly $6 billion in annual exports, but profitability has become increasingly difficult.

Oversupply, weak prices, international trade disputes, rising production expenses, water concerns, and California's regulatory environment have created significant challenges for almond growers. Yet moving production elsewhere is far from simple because almonds require a rare Mediterranean climate that exists in only a few regions worldwide.

Damian Mason sits down with Clarice Turner, President and CEO of the Almond Board of California, Alexi Rodriguez, CEO of the Almond Alliance, and Matt Woolf, specialty crop analyst with Terrain, to discuss what is happening in the almond business today and where the industry is headed.

Topics include:

• California almond production
• Almond prices and profitability
• Global almond markets
• Agricultural exports and trade
• California regulations
• Specialty crop economics
• Water and production challenges
• The future of California agriculture

If you are interested in agriculture, agribusiness, specialty crops, agricultural economics, or food production, this episode delivers expert insight into one of America's most valuable agricultural industries.

The Business of Agriculture with Damian Mason is brought to you by:

• Heads Up Plant Protectants
• Tidal Grow Agriscience
• Nano-Yield
• Good Agriculture

Also, make sure to check out my new show Uprooted, DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

$2.6 billion. That's what U.S. cotton growers stand to lose this year according to USDA, the fifth straight year of red ink for the industry. The Great American Cotton Plan, announced in May 2026, aims to change the economics of American cotton. In short, we've lost acres, we've lost infrastructure, and the producers have lost money. Plains Cotton Growers CEO, Kody Bessent joins cotton farmers Todd Kimbrell and Matt Miles. Along with Damian, they discuss: cotton's current financial condition, how they see the new initiative impacting farmers, consumer apparel issues, and the promise of renewed cotton demand's effect on rural communities. A major component of the new cotton promotion ties to the fiber's natural-ness. American consumers discard more than 70 pounds of apparel each year, nearly three fourths of which is made from petroleum based material. Will all this bode as a positive for one of America's original cash crops?

The Business of Agriculture with Damian Mason is brought to you by:

• Heads Up Plant Protectants
• Tidal Grow Agriscience
• Nano-Yield
• Good Agriculture

Also, make sure to check out my new show Uprooted, DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

Artificial intelligence is no longer a future concept for agriculture. It is already transforming how farms, agribusinesses, and agricultural professionals make decisions, manage risk, and compete in a rapidly changing global marketplace.

In this episode, Damian Mason welcomes Aidan Connolly, author of The Future of Agriculture and one of the industry's most respected voices on innovation. Together they examine how AI is reshaping agriculture—not through science fiction or sensational headlines, but through practical applications that are available today.

Their conversation explores why agriculture has historically lagged behind other industries in technology adoption and why the biggest obstacle is not age or cost, but organizational culture. They discuss how AI is leveling the playing field by giving producers and small agribusinesses access to capabilities that once required large staffs and specialized expertise.

Damian and Aidan also examine the global AI race. While China focuses on implementation, Europe emphasizes regulation, and the United States continues to drive innovation, agricultural businesses everywhere must decide how quickly they will adapt.

The discussion does not avoid the difficult questions. Data ownership, privacy, surveillance, and the ethical implications of artificial intelligence are becoming business issues that every agricultural organization must address.

Whether you are a farmer, rancher, agronomist, lender, crop consultant, grain marketer, livestock producer, or agribusiness executive, this episode offers practical insights into preparing for the next era of agriculture.

The Business of Agriculture with Damian Mason is brought to you by:

• Ag View Solutions
• Tidal Grow Agriscience
• Nano-Yield
• Life Scientific

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

Why do American farmers pay significantly more for seed and crop protection products than farmers in Brazil? A new study commissioned by the National Corn Growers Association finds that U.S. farmers face substantially higher crop input prices, with some products costing nearly twice as much as comparable inputs in Brazil. In this episode, Damian Mason speaks with NCGA Chief Economist Krista Swanson about the economic, regulatory, and market forces behind the price gap. They examine regulatory compliance costs, patent protections that can delay generic competition, market concentration among seed and crop protection companies, and the potential influence of U.S. farm payment programs on input pricing. Krista also explains what NCGA means when it calls for greater transparency from agricultural input suppliers and why pricing visibility matters for farmers, agribusiness professionals, and policymakers. This conversation provides a detailed look at crop input costs, agricultural competition, seed pricing, crop protection markets, and the economic pressures affecting the competitiveness of American agriculture.

The Business of Agriculture with Damian Mason is brought to you by:

• Ag View Solutions
• Tidal Grow Agriscience
• Nano-Yield
• Life Scientific

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

More than 200 million acres of the American South are covered in timber. The South produces one-third of America's lumber, with paper and cardboard as an important by-product. Bobby Dobson, timber investor and land broker, and Spencer Smith of Saunders Real Estate join Damian Mason to break down an industry that looks remarkably familiar to anyone who follows corn and soybean economics. Pulpwood prices down 46% from their peak. Ten major mills closed in three years. Sawmills running below capacity. Brazil growing a merchantable timber tree in half the time we can. The next generation of loggers opting out of the business. Yet timberland values are up nearly 50% since 2018. Outside investors are pouring in. Recreational buyers are paying premium prices to hunt whitetail or just own their piece of the country. Sound familiar? The commodity is struggling. The land underneath keeps going up. The parallels to Midwest row crop agriculture are impossible to ignore.

The Business of Agriculture with Damian Mason is brought to you by:

• Ag View Solutions
• Tidal Grow Agriscience
• Nano-Yield
• Life Scientific

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

Could a new federal tax incentive reshape investment in rural America?

Most agricultural producers, landowners, and agribusiness professionals have never heard of Rural Opportunity Zones, yet this new federal program could unlock billions of dollars in private investment for agriculture and rural communities.

In this episode, Damian Mason sits down with Chris Rawley, CEO of Harvest Returns, to explain how Rural Opportunity Zones work and why they may become one of the most significant agricultural investment opportunities in years.

Whether you are an investor with capital gains from farmland, a business sale, stocks, or other appreciated assets, or an agricultural entrepreneur seeking funding for expansion, this episode explains how the program is designed to connect investment capital with rural development projects.

Topics include:

• How Rural Opportunity Zones differ from Opportunity Zones
• Capital gains tax deferral and potential tax reduction benefits
• Eliminating capital gains tax on future appreciation after a qualifying 10-year investment
• Funding opportunities for grain handling, cold storage, food processing, agricultural manufacturing, livestock facilities, and rural infrastructure
• Why traditional agricultural financing often cannot provide this type of equity capital
• How farmers, ranchers, landowners, and agribusiness operators can determine whether their projects qualify

The boundaries for these new Rural Opportunity Zones are being established now, making this an important time to understand how the legislation could affect both investors and agricultural businesses.

If you are interested in agricultural investing, rural economic development, farmland, tax strategies, agribusiness financing, or expanding your operation, this conversation provides an early look at a program that could significantly influence rural America for years to come.

Learn more about Rural Opportunity Zones here: https://www.harvestreturns.com/opportunity-zone-fund

The Business of Agriculture with Damian Mason is brought to you by:

• Ag View Solutions
• Tidal Grow Agriscience
• Nano-Yield
• Life Scientific

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.

The U.S. butchers 600,000 head of cattle, 2.5 million hogs, and 185 million broilers every single week. Where all that product goes — and what it means for prices and profitability — is more complicated than most people realize. Michael DiSabato, animal protein analyst and founder of Highline Consulting Group, breaks down the economics, the numbers, and the outlook for beef, pork, and chicken in one of the most data-rich episodes The Business of Agriculture has produced. The consumer was supposed to trade down when beef prices went through the roof. They didn't. The fake meat companies were supposed to steal market share. They flopped. And now protein snacks — jerky, bars, shakes — are a multi-billion dollar growth category that's adding consumption occasions without cannibalizing the dinner plate. Michael and Damian dig into the K-shaped economy and what it means for premium cuts, why beef prices aren't coming down anytime soon, the surprising inversion in chicken pricing where thigh meat now costs more than breast, the pork industry's missed innovation opportunity, and why the only real long-term threat to protein consumption is one nobody in agriculture wants to talk about — fewer people. If animal agriculture is the bright spot in an otherwise tough ag economy right now, this episode explains exactly why — and how long it can last.

The Business of Agriculture with Damian Mason is brought to you by:

• Ag View Solutions
• Tidal Grow Agriscience
• Nano-Yield
• Life Scientific

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

This content is protected. ©Damian Mason, all rights reserved.