About this episode:

Most experienced professionals don't struggle because they lack knowledge. They struggle because they're stuck using it in ways that keep them busy… but not free.

In this Special Encore episode, Chris sits down with Debbie Jenkins, entrepreneur, author and founder of a successful publishing business, to explore how people can turn what they already know into something far more valuable — freedom, impact and legacy.

Debbie works with consultants, coaches and business owners who feel caught between delivering for clients and building something that lasts. She helps them uncover the intellectual property already within their work and transform it into assets that create long-term value and influence more good in the world.

We also explore Debbie's own journey — from being told there was no future in writing, to becoming an engineer, to building multiple businesses and creating a life in Spain that reflects the vision she had as a young girl.

At the heart of this conversation is our theme that: Good matters. And when you learn how to use your knowledge in the right way, you can amplify that good far beyond your time.

More about Debbie Jenkins:

In 1996, Debbie Jenkins founded her first business, a marketing and website design agency, despite having no background in marketing, no experience designing websites, and no existing clients. Leaving behind a well-paid, prestig-ious role, she stepped into the unknown with a simple belief: it couldn't be that hard. More than 25 years later, she knows the truth—building a business is hard. But when driven by purpose beyond profit, and sup-ported by people you genuinely enjoy working with, the effort becomes worthwhile.

Today, Debbie works with experienced business owners—particularly those run-ning consultancy, training, or coaching businesses—who are beginning to ques-tion how they will ever slow down, retire, or create an exit. These entrepreneurs often find themselves caught between delivering for clients and developing the products, processes, or intellectual property (IP) that could generate recurring revenue and long-term value.

Her clients typically face three key challenges: legacy client expecta-tions that keep them tied to old ways of working, a reliance on selling time rather than scalable products, and a lack of time to focus on strategic growth. Debbie helps them recognise and unlock the often over-looked IP already embedded in their businesses—transforming it into valuable assets that create freedom, generate leads, and build a lasting legacy.

A writer, author, painter, and self-confessed horse addict, Debbie lives in Spain at "The Disaster Farm" with her Italian partner and a lively collection of animals.

About this episode:

What happens when the career, business or life that once worked for you suddenly no longer does?

Kathy Caprino knows that experience personally. After an 18-year corporate career that took her to Vice President level, she found herself struggling within a toxic workplace while facing significant personal and professional challenges. Then, shortly after 9/11, and only a month after moving her family into a new home, she was laid off.

Sitting in her therapist's office wondering what to do next, she was asked a deceptively simple question: "Who do you want to be?" Her answer ultimately changed the direction of her life. She retrained as a therapist before finding her calling helping professionals create more meaningful and fulfilling careers.

Today, Kathy is an internationally recognised career and leadership coach, former corporate VP, trained therapist, Senior Forbes Contributor, author and host of the Finding Brave podcast. For more than 20 years she has helped thousands of people understand who they are, recognise their value and expand their success, fulfilment and impact.

Now Kathy is navigating another period of significant change herself, as AI and a rapidly shifting world of work challenge established approaches to coaching, careers and leadership.

In this episode of The Business Elevation Show, Chris Cooper and Kathy Caprino explore how we navigate major transitions while staying true to ourselves. They discuss identity, courage and resilience, why difficult periods can become catalysts for reinvention, and what it really means to find your power.

They also explore the changing relationship between AI and human coaching, what technology cannot replace, and how we can combine the capabilities of AI with distinctly human wisdom, empathy and judgement.

Join us for an open, practical and deeply human conversation about finding brave, navigating uncertainty and becoming more fully the person you are capable of being.

About This Episode:

What if not knowing all the reasons something can't be done is actually an entrepreneurial superpower?

Siân Sutherland describes herself as "the least likely eco-warrior you could meet." Over an extraordinary career, she has repeatedly stepped into industries she knew little about — from advertising to opening a restaurant that gained a Michelin star in its first year, building an award-winning design agency, and creating and ultimately selling the successful skincare brand Mama Mio.

She calls her approach "radical naivety": the willingness to take the first step, ask different questions and pursue possibilities before knowing all the reasons they might not work.

Today, Siân is applying that same entrepreneurial mindset to some of our biggest global challenges. As co-founder of A Plastic Planet, PlasticFree Babies and the EXO Institute, she is working to tackle the plastic and climate poly-crisis, accelerate innovation and rethink the systems that created these problems in the first place.

In this episode of The Business Elevation Show, Chris and Siân explore her remarkable entrepreneurial journey, why recycling alone will never solve the plastic crisis, the potential impact of plastics on human health, and the exciting innovations and new materials that could help us build a better future.

They also explore why Siân believes changing systems requires changing leaders, what business can achieve when positive impact is embedded into its purpose, and the practical lessons she has learned from more than 30 years of entrepreneurship.

Listen for an inspiring and provocative conversation about radical naivety, courageous leadership, entrepreneurship and our capacity to use business as a powerful force for positive change.

More about Siân Sutherland:

Siân Sutherland - Cofounder and Chief, A Plastic Planet + PlasticFree Babies
Cofounder, EXO Institute; Advisory Board, Roots of Peace

Siân is a passionate systems-change entrepreneur redefining sustainability through communication, innovation and action. De-termined to be part of building a very different future for all of humanity. Siân has led purposeful organisations for over 30 years, from award winning design agencies, to consumer brands and now runs multiple organisations tackling the plastic and climate poly-crisis, connecting the dots to catalyse change.