David Aaker, known as the "Father of Modern Branding," is Vice-Chair at Prophet and one of the world's leading authorities on brand strategy. Creator of the Aaker Brand Vision Model, he has shaped how organizations build and manage enduring brands. His contributions have earned him induction into the American Marketing Association Hall of Fame and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Aaker has authored 18 books and hundreds of articles, selling over one million copies worldwide and translated into 18 languages. His influential works, including Building Strong Brands, Brand Portfolio Strategy, Brand Relevance, and Aaker on Branding, provide timeless guidance for marketing leaders seeking to drive growth and brand relevance.

Professor Emeritus at the Haas School of Business, UC Berkeley, Aaker remains an active consultant, keynote speaker, LinkedIn Influencer, and blogger at davidaaker.com, inspiring executives globally with practical insights on brand leadership and growth.

During the show we discuss:

• How AI uncovers deep customer insights and predicts emerging trends
• How to design value propositions that truly resonate with customers
• Connecting brand strategy to measurable demand-generation outcomes
• How integrated marketing planning aligns channels and touchpoints
• Steps to optimize media strategies in today's complex marketplace
• The core components of a modern marketing operating model
• Creating a compelling value exchange between brands and customers
• Measuring success across brand-building and demand-driving efforts
• The role of creative strategy in activating brand and demand strategies
• How organizations can future-proof their marketing capabilities

Resources:

https://www.linkedin.com/in/davidaaker/
https://www.amazon.com/Aaker-Branding-Playbook-Building-Strong/dp/163698665X

Dustin Heiner is a leading real estate investing expert and the Founder of MasterPassiveIncome.com and the Real Estate Wealth Builders Conference (REWBCON). After achieving financial freedom and becoming successfully unemployed at the age of 37 through real estate rental property investing, Dustin made it his mission to help one million people do the same—building wealth and independence through smart real estate investing.

Dustin launched MasterPassiveIncome.com in 2015 from his home while working full-time, raising four children, running two additional businesses, and actively investing in real estate. His journey from employee to financially free entrepreneur has inspired thousands, and his proven strategies empower everyday people to build passive income and break free from the 9-to-5 grind.

Today, through his platform and REWBCON, Dustin has helped countless investors start and scale their rental property portfolios—no matter where they live. Even those in high-cost cities learn how to invest strategically across the country, building sustainable wealth and creating a life on their own terms.

During the show we discuss:

• Why real estate investing is one of the most reliable paths to financial freedom
• How beginners can build a rental property business from scratch
• The mindset shifts required to become a successful real estate investor
• The most common roadblocks new investors face—and how to overcome them
• How real estate creates passive income and replaces earned income
• The key steps to building an "automatic" rental property business
• How to identify properties that generate consistent cash flow
• The six ways rental properties make money—and how they compound over time
• Why building the right real estate "dream team" is critical to success
• The tools and systems needed for a hands-off, profitable rental business
• How to find great deals in competitive or high-cost markets
• Strategies to minimize risk and avoid costly investing mistakes
• How to build sustainable monthly cash flow that exceeds expenses
• How to scale from one property to a portfolio that supports financial independence
• Why access to a strong investor community accelerates long-term growth

Resources:

https://masterpassiveincome.com/freecourse

Text RENTAL to 33777

Gino is a successful entrepreneur, certified Money Coach, and proud father of six who brings a wealth of real-world experience to his work. Having built and operated multiple businesses, including restaurants, he knows firsthand what it takes to launch and grow ventures from the ground up.

Through Barbaro 360, Gino is expanding his mission to mentor and empower individuals in every aspect of life—covering personal finance, parenting, relationships, wellness, and faith. His holistic approach helps people thrive both personally and professionally.

Having coached hundreds of investors and entrepreneurs, Gino now focuses on money coaching, guiding individuals to explore and transform their relationship with money so they can create lasting financial freedom and fulfillment.

During the show we discuss:

• Why understanding your relationship with money is the foundation of lasting financial change
• The most common money patterns or "money types" that shape financial behavior
• How a 4-session Money Coaching process uncovers the root causes behind money decisions
• Why high earners often stay stuck in financial "survival mode"
• The first steps to building a financial system that fits real life
• How business owners can separate personal and business finances to reduce stress
• The role mindset plays in financial clarity and long-term success
• The most common money myths that block wealth-building
• How couples align money habits and reduce financial conflict
• The difference between earning more money and building real wealth
• How coaching helps overcome fear, guilt, and emotional blocks around money

Resources:
https://barbaro360.com/

Gerri Detweiler is a leading, nationally recognized financing and credit expert, with more than 20 years of experience.

Gerri shares her knowledge through contributed content in leading industry and national publications, and her articles have been featured on Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, Forbes, The Today Show website and many others She is the author of seven books including her forthcoming book, The Ultimate Credit Repair Action Plan: A step-by-step guide to great credit to be released in late 2025.

Gerri hosted her own talk radio programs for more than five years and she has been interviewed for more than 5,000 news stories. She is an international speaker and has testified before Congress on consumer credit legislation.

Today, Gerri develops educational programs and content for small business owners for Nav, a financial health and credit platform that provides small businesses owners a dedicated space for accessing, building, managing their business and personal credit, tracking cash flow patterns, and understanding their financing options before they apply.

During the show we discuss:

• Why business credit feels confusing—and how to simplify it
• What business credit is and why it's critical for small business success
• How monitoring business credit across all three bureaus supports smarter decisions
• How quickly business credit scores can improve with tradeline reporting
• Why tracking business and personal credit together matters
• What tradelines are and how they strengthen business credit profiles
• The funding options unlocked by strong business credit
• How Nav matches businesses with the right financing opportunities
• Why cash flow tracking is essential to financial health
• How strong business credit increases loan approval odds
• The common mistakes that limit business credit growth
• How to find and fix errors on business credit reports
• What sets Nav's credit monitoring and reporting apart
• How business credit separates—and protects—personal finances

Resources:
https://www.nav.com/gerri/

Charles Gaudet is the Founder and CEO of Predictable Profits and creator of the Predictable Profits Operating System™, a proven framework helping 7- and 8-figure businesses achieve consistent, predictable growth. He is the author of The Predictable Profits Playbook (voted #1 Sales & Marketing Book by Indie Excellence) and host of The Beyond 7-Figures Podcast. Yahoo Finance calls him "The CEO Whisperer," and the International Business Times names him "The Go-To Business Coach for 7- and 8-Figure Businesses."

An entrepreneur since age four, Gaudet built his first multi-million-dollar company at 24 and has helped countless CEOs generate millions more through his expertise in revenue architecture, growth systems, and sales process engineering. His work has been featured in Inc., Forbes, Salesforce, Success, and Fox Business, and he has been recognized as one of American Geniuses' Top 50 Industry Influencers and one of CEO Weekly's "Top 10 Innovative CEOs to Follow."

Gaudet is also a two-time Brazilian Jiu-Jitsu gold medalist and three-time wrestling state champion.He lives in Florida with his wife, their three "kid-preneurs," and their loyal dog, balancing entrepreneurship with family and personal growth.

During the show we discuss:

• Signs your agency has outgrown hustle and referrals and needs a growth system
• What marketing really is and how to use it for consistent growth
• How to create, capture, and nurture demand
• The OSI Method and how it accelerates growth
• How to turn random wins into predictable, month-over-month profits
• The three growth phases—Setup, Sales, and Scale—and why they matter
• How to generate consistent, qualified leads without founder dependency
• The mistakes keeping CEOs stuck in daily operations instead of scaling
• Why tactics fail without a complete operating system
• The frameworks that remove the CEO from day-to-day firefighting
• How agencies build resilience and scale past revenue plateaus
• The mindset shift required to scale from 7 to 8 figures
• How the system adapts for companies under $1M to $10M+
• Proven results, including 90-day record-breaking revenue stories

Resources:
https://www.PredictableProfits.com

Jeremy Schneider is an entrepreneur, software developer, and personal finance educator passionate about making investing simple and accessible. In 2004, he founded RentLinx, bootstrapped it without outside funding, and profitably grew the company until its acquisition by AppFolio in 2015. That success allowed Jeremy to reach financial independence and retire at the age of 36.

After exiting, he founded Personal Finance Club, where he teaches millions how to build wealth through disciplined saving and long-term investing, and co-founded Nectarine, a marketplace dedicated to fixing the financial advice industry by aligning incentives.

Jeremy's mission is to help others achieve financial freedom by providing clear, unbiased education. When he's not teaching personal finance, he enjoys beach volleyball, traveling, and spending time outdoors.

During the show we discussed:

• A flat fee financial advice solution explained
• Reasons to buy an index fund
• Understanding target date index funds and why you want one
• The smartest way to prioritize money between debt, saving, investing, and buying a home
• Essential steps to start investing confidently
• Why index funds and ETFs are the easiest way to build wealth
• How to stay motivated to save and invest despite instant-gratification temptations
• The simplest way to avoid falling for bad financial advice
• How learning personal finance early can change your financial future

Resources:

https://personalfinanceclub.com/
https://hellonectarine.com/

Jack McColl is an entrepreneur, business credit expert, and founder of Credit Stacking, a program that has helped thousands of entrepreneurs access over $100M in 0% interest funding to grow their businesses and create lifestyle freedom. Starting with just $10K and a hoverboard company, Jack learned through tough equity deals and high-interest loans before cracking the code on how to secure $100K+ in business credit with no tax returns or business history.

Since launching Credit Stacking in 2016, Jack has scaled it into a seven-figure business, co-founded multiple ventures, and been featured in Forbes for his work. He now teaches entrepreneurs how to scale faster, avoid giving up equity, and use credit as a "cheat code" for growth.

Based in Utah, Jack is also an action-sports enthusiast and private pilot who believes business should be a vehicle for freedom, not a grind.

During the show we discussed:

• What Credit Stacking is and how it accelerates funding access.
• How optimizing personal credit boosts business card approvals.
• Whether beginners with no business history can get high-limit cards.
• What sets Credit Stacking apart from other credit or funding programs.
• Typical timeline for seeing results in the program.
• Common mistakes people make when building business credit alone.
• How business credit fuels growth without equity loss or risky loans.
• Which industries benefit most from Credit Stacking.
• How "top" business credit cards are selected.
• The role of personal credit scores in funding approvals.
• Typical credit limits achieved after completing the program.
• How the program helps avoid high-interest debt while scaling.
• Real success stories from entrepreneurs using Credit Stacking.
• How Credit Stacking supports those with already strong credit.
• Immediate steps to start stacking credit and accessing capital.

Resources:

https://go.creditstacking.com/

Terri Couser is an entrepreneur, coach, and Board-Certified Credit Consultant with two degrees from Villanova University. Her career began at TransUnion, where she updated thousands of credit profiles, sparking her passion for real estate and helping others build financial stability through home buying, selling, and property management.

Through her Wealth Building Ministry, Terri empowers individuals and youth to create generational wealth and LEGACY, partnering with organizations like the Philadelphia Education Fund and Year Up for panels and speaking events.

Today, Terri teaches people nationwide how to leverage credit to build wealth, start businesses, and achieve financial freedom. She has grown her company into a national brand, partnered with global influencers, launched Credit Leverage Lifestyle and "The Winner's Circle" community, and hosts Major Impact on The CW's CONNECT Network to help women entrepreneurs master money and investing.

During the show we discussed:

• The inspiration behind creating Credit Leveraged Lifestyle.
• How credit leverage helps break generational debt cycles.
• Why the credit repair industry is full of misinformation.
• Common credit myths people still believe.
• How bureau experience gives an edge in credit consulting.
• Risks of following bad online credit advice.
• First steps in starting a credit-building or repair journey.
• Key differences between personal and business credit.
• How to build business credit without using a personal SSN.
• Biggest mistakes with credit utilization and DTI.
• How Board and Credit Score Certification set you apart.
• Results clients see from your programs.
• Why understanding credit reports and scores matters.
• How better credit unlocks major financial opportunities.
• What's included in the 90-module Credit Leveraged Lifestyle course.

Resource:

https://www.creditleveragedlifestyle.com/