Cole VanDeWoestyne is the founder of Inboxing Engine helping 7- and 8-figure course creators, coaches, and consultants scale with high-converting email marketing. He sends hundreds of millions of emails annually—with open rates as high as 70%—and has generated over $75 million in revenue through email alone.

Cole’s path to success is rooted in diverse real-world experience. From streamlining processes as a Metallurgical Lab Coordinator, to mastering customer service and networking in the auto parts world, to leading luxury sales for brands like Maserati and McLaren, he’s built a toolkit of leadership, sales, and strategy. These roles taught him how to think creatively, lead teams, and deliver results in high-pressure environments.

Today, Cole channels his decades of experience into helping others grow—teaching not only marketing, but mindset and business development. His mix of technical skill, real-world grit, and people-first approach makes him a trusted partner to top-tier entrepreneurs looking to scale smarter.

During the show we discussed:

• Define the Email Algorithm Model vs. traditional email marketing.
• Explain what’s broken with current industry standards.
• Show why community is key for future customer growth.
• Share why your team are “email assassins,” not list managers.
• Define “dominating the inbox” and key metrics.
• Expose top myths and mistakes in email scaling.
• Outline your client onboarding and optimization process.
• Break down the PEAS strategy and its use.
• Explain how you choose content and audiences.
• Describe your feedback loop and its impact.
• Show how data drives segmentation and content strategy.
• Reveal the secret to 67–70% open rates.
• Explain how you find $100M+ in hidden revenue.
• Clarify who your model is best for and prerequisites.

Resources:

https://inboxingengine.com/

Alex Kutsishin is the co-founder and CEO of FUEL Inc., the world’s first Performance-as-a-Service platform designed to deliver cutting-edge performance training for sales teams and leaders. FUEL is transforming traditional business education by combining science-backed learning, real-time coaching, and advanced analytics to create happier, healthier, and more productive professionals.

A born entrepreneur, Alex has co-founded ten companies across diverse industries—from launching medical offices in Washington, D.C., to building the first American-based low-code/no-code platform for creating custom mobile websites. His ventures consistently push the boundaries of innovation, blending technology and strategic growth to meet evolving market demands.

Alex’s achievements have earned him widespread recognition, including EY Entrepreneur of the Year, Inc. 101, and Deloitte Fast 50 honors. He is also credited with building the fastest-growing mortgage technology company in the world, achieving a staggering 7,000% growth in just four years. With FUEL, Alex continues his mission to redefine how individuals and organizations unlock peak performance.

During the show we discussed:

• How Fuel differs from traditional LM
• “Performance-as-a-Service” explained
• The gap Fuel fills in training
• Boosting retention by 700%
• On-demand video library content
• Daily live coaching structure
• Science-backed learning methods
• Manager tools for tracking & analytics
• Fostering accountability & growth
• Personalized learning paths
• Client ROI & performance gains

Resources:

https://www.myfuel.io/

Jason Sisneros is a battle-tested CEO and business strategist known as The Architect for his unique ability to systemize, scale, and turn around companies for maximum cash flow or exit. He’s worked with Fortune 500 giants like Nike, Comcast, and Microsoft, and has led the successful turnaround of over 100 small to mid-cap companies. Renowned for his leadership expertise, Jason has delivered over 3,000 presentations and was a top speaker for Tony Robbins.

His entrepreneurial journey wasn’t without setbacks—Jason lost three businesses and filed for bankruptcy. Instead of quitting, he spent six years learning directly from the world's top business minds, filling notebooks with proven systems and strategies. He applied that knowledge to rescue a failing cleaning business, turning it into a multi-million dollar exit using what would become the B2X System.

That single turnaround sparked a 20-year career helping entrepreneurs build scalable, sellable companies. With decades of experience, dozens of personal exits, and countless consulting wins, Jason now offers the B2X System—a complete operating blueprint for entrepreneurs ready to scale and succeed.

During the show we discussed:

• Why businesses fail to scale — and how B2X fixes it
• The four pillars of the B2X Approach
• Shifting from operator to owner
• Why books and coaches aren’t enough
• Culture’s impact on valuation and scale
• Building systems that run without you
• Custom-tailored vs. generic exits
• When to start exit planning
• Biggest mistakes when selling a business
• How B2X attracts buyers and investors
• What a strong exit team looks like
• The value of recurring revenue and retention
• Key financial metrics buyers want
• Real business turnarounds with B2X

Resources:

https://builttoexit.biz