David Aaker, known as the "Father of Modern Branding," is Vice-Chair at Prophet and one of the world's leading authorities on brand strategy. Creator of the Aaker Brand Vision Model, he has shaped how organizations build and manage enduring brands. His contributions have earned him induction into the American Marketing Association Hall of Fame and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Aaker has authored 18 books and hundreds of articles, selling over one million copies worldwide and translated into 18 languages. His influential works, including Building Strong Brands, Brand Portfolio Strategy, Brand Relevance, and Aaker on Branding, provide timeless guidance for marketing leaders seeking to drive growth and brand relevance.

Professor Emeritus at the Haas School of Business, UC Berkeley, Aaker remains an active consultant, keynote speaker, LinkedIn Influencer, and blogger at davidaaker.com, inspiring executives globally with practical insights on brand leadership and growth.

During the show we discuss:

• How AI uncovers deep customer insights and predicts emerging trends
• How to design value propositions that truly resonate with customers
• Connecting brand strategy to measurable demand-generation outcomes
• How integrated marketing planning aligns channels and touchpoints
• Steps to optimize media strategies in today's complex marketplace
• The core components of a modern marketing operating model
• Creating a compelling value exchange between brands and customers
• Measuring success across brand-building and demand-driving efforts
• The role of creative strategy in activating brand and demand strategies
• How organizations can future-proof their marketing capabilities

Resources:

https://www.linkedin.com/in/davidaaker/
https://www.amazon.com/Aaker-Branding-Playbook-Building-Strong/dp/163698665X

Dustin Heiner is a leading real estate investing expert and the Founder of MasterPassiveIncome.com and the Real Estate Wealth Builders Conference (REWBCON). After achieving financial freedom and becoming successfully unemployed at the age of 37 through real estate rental property investing, Dustin made it his mission to help one million people do the same—building wealth and independence through smart real estate investing.

Dustin launched MasterPassiveIncome.com in 2015 from his home while working full-time, raising four children, running two additional businesses, and actively investing in real estate. His journey from employee to financially free entrepreneur has inspired thousands, and his proven strategies empower everyday people to build passive income and break free from the 9-to-5 grind.

Today, through his platform and REWBCON, Dustin has helped countless investors start and scale their rental property portfolios—no matter where they live. Even those in high-cost cities learn how to invest strategically across the country, building sustainable wealth and creating a life on their own terms.

During the show we discuss:

• Why real estate investing is one of the most reliable paths to financial freedom
• How beginners can build a rental property business from scratch
• The mindset shifts required to become a successful real estate investor
• The most common roadblocks new investors face—and how to overcome them
• How real estate creates passive income and replaces earned income
• The key steps to building an "automatic" rental property business
• How to identify properties that generate consistent cash flow
• The six ways rental properties make money—and how they compound over time
• Why building the right real estate "dream team" is critical to success
• The tools and systems needed for a hands-off, profitable rental business
• How to find great deals in competitive or high-cost markets
• Strategies to minimize risk and avoid costly investing mistakes
• How to build sustainable monthly cash flow that exceeds expenses
• How to scale from one property to a portfolio that supports financial independence
• Why access to a strong investor community accelerates long-term growth

Resources:

https://masterpassiveincome.com/freecourse

Text RENTAL to 33777

Gino is a successful entrepreneur, certified Money Coach, and proud father of six who brings a wealth of real-world experience to his work. Having built and operated multiple businesses, including restaurants, he knows firsthand what it takes to launch and grow ventures from the ground up.

Through Barbaro 360, Gino is expanding his mission to mentor and empower individuals in every aspect of life—covering personal finance, parenting, relationships, wellness, and faith. His holistic approach helps people thrive both personally and professionally.

Having coached hundreds of investors and entrepreneurs, Gino now focuses on money coaching, guiding individuals to explore and transform their relationship with money so they can create lasting financial freedom and fulfillment.

During the show we discuss:

• Why understanding your relationship with money is the foundation of lasting financial change
• The most common money patterns or "money types" that shape financial behavior
• How a 4-session Money Coaching process uncovers the root causes behind money decisions
• Why high earners often stay stuck in financial "survival mode"
• The first steps to building a financial system that fits real life
• How business owners can separate personal and business finances to reduce stress
• The role mindset plays in financial clarity and long-term success
• The most common money myths that block wealth-building
• How couples align money habits and reduce financial conflict
• The difference between earning more money and building real wealth
• How coaching helps overcome fear, guilt, and emotional blocks around money

Resources:
https://barbaro360.com/