Retired U.S. Army Special Operations veteran Lee V. Busby joins the show to talk about his new book An Operator's Guide: FM01-47, A Field Manual for Men

Links from the show

• Built to Operate
  https://built2operate.org
• An Operator's Guide: FM01-47, A Field Manual for Men Book
  https://amzn.to/3TzGJKp

About Lee V. Busby
Lee is a retired U.S. Army special operations veteran with 20 years of service including assignments with the 75th Ranger Regiment and 1st Special Forces Operational Detatchment-Delta (Delta Force). His career includes 12 combat deployments to Iraq and Afghanistan. He served as both a team leader and a team member in high-risk, high-performance environments where trust, preparation, and accountability meant the difference between success and failure.

Throughout his career, Lee learned that leadership is not a title, it’s earned through competence, consistency, and taking responsibility for the team. He also learned the importance of building strong teams, developing the men beside you, and knowing when to lead from the front and when to support from within the team.

Today, Lee brings those lessons forward by coaching and mentoring young men and working with teams to develop discipline, character, and ownership. His focus is on helping young men learn how to be strong teammates before they try to become leaders and helping men understand their responsibility to develop the next generation.

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About Becca Jordan Wright

Becca is the Founder and Owner of Piedmont Pennies, North Carolina's handcrafted cheese snack.

Born and raised in North Carolina, with a corporate background in Management Consulting and Big Tech, Becca's love for hospitality and food was finally realized when she launched Piedmont Pennies D2C in September 2020 during the global COVID-19 pandemic.

Becca's goal was to provide her community a way to "Stay cheesin" during the difficult times of COVID, and she enlisted the help of her fellow MBA classmates to "pinch pennies" and market.

Today, Piedmont Pennies is based in Charlotte, NC is sold in 20 stages from gourmet stores to large grocery stores and is always for sale a online at Piedmont Pennies.

Based on her Grandmother's recipe, these spicy cheese snacks are the perfect cross between a homemade cracker and a biscuit. They pair perfectly alongside a cold beer or glass of wine, and make the ideal charcuterie board addition for your savory snack lover.

Piedmont Pennies is a certified woman-owned food business by the Women's Business Enterprise National Council (WBENC).

Becca has her undergraduate and MBA from UNC, Chapel Hill.

EPISODE LINKS:

Get your cheese fix at Piedmont Pennies online
https://PiedmontPennies.com

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

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A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Elina gives her playbook how she built Dood Woof from zero to $2 million in revenue in just 2 years. Completely bootstrapped and with no prior knowledge how to build a consumer product much less any product in the pet market.

About Elina Panteleyeva

Elina is the founder of Dood Woof, a fast-growing eCommerce brand built specifically for Doodle dog owners. After being laid off in 2023, she bootstrapped her business from zero to 7 figures in ~1 year with no investors.

Alongside running her brand, Elina helps other founders grow and scale their eCommerce businesses by teaching practical, proven strategies for standing out in crowded markets, building raving fan bases, and creating brands customers genuinely trust.

Links

• Dood Woof - https://doodwoof.com
• Elina Talks Brand - https://elinatalksbrand.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...