エピソード

  • [Classic Rewind] Brand Alignment Pothole #7: Unintentional Morphing

    [Classic Rewind] Brand Alignment Pothole #7: Unintentional Morphing
    2025/10/29
    Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, audit relentlessly, and lead with discipline. Don’t just chase what’s trending—build what lasts. Take control now—audit your brand, cut the noise, and make sure to keep your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:01:10 Unintentional MorphingBrandon Coleman Jr: Unintentional morphing is pothole number seven… Morphing usually means a deliberate transformation, a strategic pivot that you orchestrate, but unintentional morphing, that's a natural, unwanted drift that can spin your brand out of alignment before you know it. It's not a loud crash. It's a slow leak driven by performance pressure, a race to outpace rivals, fear of missing out on the next big thing, or chasing shiny market trends. 00:02:18 Drift DriversBrandon Coleman Jr: Drift drivers, the force is pulling you off course, unintentional morphing doesn't need a villain, just momentum… Sales dips, so you tweak the vibe to fix it. Fast competition heats up, you bolt on a new feature to one of them. FOMO, “Fear Of Missing Out”, kicks in. Something new is hot. AI is buzzing better. Jump aboard. Trends are tempting too.00:03:39 Mixed MessagesBrandon Coleman Jr: Here's one. I had a hospital client who couldn't figure out what was going wrong... They had opened up a nurse assistance line by phone for pregnant mothers to give advice… The problem was one of the nurse operators had her own story. She liked to tell prospective patients, and ultimately, she was sending these new patients to their biggest competitor. Yikes. If your own people can't nail down your story, your brand's fractured fairy tale, that's for sure.00:04:42 Inconsistent DeliveryBrandon Coleman Jr: Delivery is a promise... In my book, I tell the story of a fried chicken chain that started serving fried fish. Many customers got confused and bailed. Inconsistent delivery breeds doubt. Doubt kills opportunity.00:06:15 Chasing TrendsBrandon Coleman Jr: Shiny objects seduce because they promise edge. FOMO is a hell of a drug. Trends fit, but only if they sync with your soul can they fit more for hype and your opposer, not a player number five, leadership, blindness, the drift that you don't see. The scariest part, you might not notice it till it's too late. 00:09:45 Keys to SuccessBrandon Coleman Jr: Dodge these potholes with your eyes wide open. Hire smart, bet hard, train tight, talk straight, step back from your forest, ditch the committee, and lock your promise in stone. Markets don't wait, and customers don't guess, and they sure as hell don't accept your excuses. They'll roll with a brand that's clear, consistent, and gutsy. So check your tires, grab your wheel, and drive your brand where it's meant to go.
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    12 分
  • [Classic Rewind] Brand Alignment Pothole #6: Compromising to Please Others

    [Classic Rewind] Brand Alignment Pothole #6: Compromising to Please Others
    2025/10/22
    Trying to make everyone happy? Congratulations—you’ve just built the most forgettable brand in the room. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why great branding is never done by committee. From clueless stakeholder input to family drama and employees resisting change, Brandon exposes how brands get watered down into meaningless jargon and mediocrity. Real leadership means making bold, market-driven decisions—because at the end of the day, great brands don’t try to please everyone, they stand for something. If your brand is stuck in “safe mode,” it’s time to shake things up and make it Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:00:52 Everyone’s Got an Opinion!Brandon Coleman Jr: God so loved the world that he did not send a committee. He sent one. Compromising to please others is a common road hazard capable of destroying your tires, your wheels, and making your brand car wobble. Everyone's got an opinion, especially family and partners. Advisors, friends, board members, employees, and random influencers all weigh in like the next Don Draper in Mad Men.00:01:53 Never By CommitteeBrandon Coleman Jr: Great branding is never done by committee. Input is fine, even encouraged, but keep it at that input, let it morph into a group project, and you're begging for mediocrity.00:02:27 The Expert EpidemicBrandon Coleman Jr: The first pothole is the expert epidemic. Everyone's a critic. Like we mentioned, thanks to technology, everyone thinks they're a branding pro. Your cousin's got a logo sketch, your buddy's got a tagline, your barber's got vibes… Everyone's an expert till you call their block.00:04:15 The Compromise Conveyor BeltBrandon Coleman Jr: Number two is stakeholder pressure, the compromise conveyor belt. Look, I get it. I've been in front of 1000s of them, boards, investors, partners. They'll lean on your heart… Boards might push safe names from their corporate days, or investors might demand a little flash over substance. It's not malice, it's just perspective. But if you go too far, your brand becomes a Frankenstein of their agenda. It’s not your vision; pressure's a slow grind.00:06:36 The Emotional Family MinefieldBrandon Coleman Jr: Dad had a dream. He had built a dream, and he dreamed of the legacy with his son following through. The son, zero interest.. Dad saw heritage, the son saw shackles, we wrestled it out. It was a long project, but the brand finally clicked. It united them. It brought them all together. 00:08:10 Employee PushbackBrandon Coleman Jr: Employees can derail alignment, too, and today's workforce is a new beast. They demand voice, purpose, emotional, savvy, saving the world. They demand it all. 00:09:31 The Committee ConundrumBrandon Coleman Jr: Number five, the mediocrity spiral, death by committee. Committees breed mediocrity. We talked about it up front, at the top of the show. Pleasing everyone sands down your edges. Your brand goes from Sharp to shapeless. Universities are hotbeds of committees and compromise, which generate a plethora of misaligned brands within their walls. Everyone's worried about what everyone thinks. 00:12:10 The Committee ConundrumBrandon Coleman Jr: Markets. Don't reward consensus. They reward guts. Lead and they'll march or they'll limp off. It's your call. Just remember, compromising to please others is not a brand alignment strategy.
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    15 分
  • [Classic Rewind] Brand Alignment Pothole #5: The Wrong Brand or Concept

    [Classic Rewind] Brand Alignment Pothole #5: The Wrong Brand or Concept
    2025/10/15
    Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting a mess they’re too nervous to fix. A bad brand won’t just slow you down—it’ll cost you millions. Brandon shares real-world cases where businesses went from stuck to skyrocketing just by getting their brand right. If you’re coasting on a “good enough” brand, you’re leaving money on the table. Tune in, get real, and turn your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:00:42 The Fifth PotholeBrandon Coleman Jr: There are seven potholes that will absolutely sink your brand. These are the ones I've seen for over 50 years, and they continue day by day. I get to witness them. Pothole number five is the wrong brand concept. The starting or growing a business is a juggling act; engineering, production, finance, HR, and brand often get shoved to the back burner.00:01:37 A Brand in ShacklesBrandon Coleman Jr: I once asked a new client how he picked his company name. He shrugged and said, Well, Brandon, we'd hit a wall brainstorming…. When we finally tackled it, realigning the brand kicked the elephant out. Their business didn't just grow. It detonated. It blew up. The wrong concept had been a shackle. The right one was rocket fuel to their profits.00:04:21 The Blind Leading the BlindBrandon Coleman Jr: Number two is amateur input. The blind leading the blind. Most branding help isn't expert. It's convenient that kid with a brand-new marketing degree, green, not seasoned. They mean well, the convenient local firm. They might be the one if you live in the right place, or they might just turn graphics and AI can spit out marketing fodder for their presentation, but they usually can't align your brand online gigs. It’s a hit or miss, usually a miss. 00:05:58 Inherited BaggageBrandon Coleman Jr: Number three, inherited baggage, the hand me down, headache, not every brand's your baby. Acquire a company or join one, you might inherit a concept that's DOA, dead on arrival, a name that's dated, a vibe that's off, a position that's muddled. You didn't choose it, but you're stuck selling it. 00:07:40 Performance Must Match PromiseBrandon Coleman Jr: Mismatched foundations. Crash hard. Performance has to match the promise. Branding is a megaphone, not a miracle. If the concept is broken, just don't waste your time.00:09:00 Priority Number OneBrandon Coleman Jr: The wrong brand concept isn't just a misstep, it's a pothole that can absolutely destroy your alignment, sink you entirely: rushing your picks, trusting amateurs, inheriting clunkers, or building on unstable sand… The right way to lead is to treat brand alignment as priority number one, not an off-afterthought. That's why real brand alignment leadership comes from the top.00:11:23 The BottomlineBrandon Coleman Jr: Sometimes, the most obvious thing gets right past you. Sometimes you're driving that beautiful, fast car so quickly down the road that you're just avoiding the potholes, and you're so used to it, you're just ducking and dodging and diving them, and you're not realizing that the road you're driving on is not that smooth. You're just hitting them and bonking them and moving all around them.
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    14 分
  • [Classic Rewind] Brand Alignment Pothole #4: Personal Pride and Success

    [Classic Rewind] Brand Alignment Pothole #4: Personal Pride and Success
    2025/10/08
    Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because something worked before doesn’t mean it will work forever. If you’re too proud to hear the hard truth, your brand’s already in trouble. Tune in, drop the ego, and keep your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:01:23 Personal Pride and SuccessBrandon Coleman Jr: Personal pride and success get us all. It snares us all. There's a thrill in claiming brand marketing or ad ideas, especially when they're splashed across a public stage. It's our brush with Hollywood, if you will.00:02:48 Blinding You to the ObviousBrandon Coleman Jr: Pride blinds you to the obvious. If it's not unique, it's not a brand. This pothole runs deeper, business owners. Maybe your daughter sketched your logo, or your son dreamed up your name, or your spouse coined the tagline. That's called cocktail chatter. 00:03:19 Answering a Loaded QuestionBrandon Coleman Jr: An oil field CEO, and that guy was worth millions; his daughter designed the logo… I took a breath, and I said, Sir, your baby's ugly, and you need to change it. Now he laughed. He laughed. Threatened to fire me. Then hired me. And we crushed it together. Pride's a pothole, but it's navigable with honesty.00:04:40 The Ego RushBrandon Coleman Jr: Number one's called the ego rush. Chasing the spotlight. Pride's a drug. Seeing your idea in lights is a hit. It's not just vanity. It's validation. You're not a cog. You're a creator.00:05:43 The Ego RushBrandon Coleman Jr: Number two, the I did it bias over evaluating your own work. I have done that. Success breeds a bias. If it's mine and it's winning, it must be perfect. Psychologists call this the IKEA effect. You love what you build, flaws and all. God knows their stuff's flaw.00:07:09 The Sentimental SnareBrandon Coleman Jr: Number three is family ties, the sentimental snare. When your brand's a family affair, pride makes it stickier. Your kid's doodle, your spouse's brainstorm, it's not just a logo or name, it's love.00:08:20 The Complacency CurseBrandon Coleman Jr: The complacency curse… success is a pothole when it makes you smug. You're profitable, busy, proud, loud. Why mess with it? Struggling leaders beg for new ideas. Successful ones shrug it off. If it ain't broke, bye. But fine, it isn't at its peak.00:09:19 Winning The Wrong Game Brandon Coleman Jr: Number five is misdefining success, the joy gap. Success isn't just revenue, it's joy. Are you thrilled to lead? Are your customers raving fans? Are they hooked on a seamless experience they can't stop sharing? That's the brand alignment jackpot. But pride skews the metric. If you're smug about profits while your team dreads Mondays and clients grumble, you're winning the wrong game.
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    13 分
  • [Classic Rewind] Brand Alignment Pothole #3: The Owner's Forest

    [Classic Rewind] Brand Alignment Pothole #3: The Owner's Forest
    2025/10/01
    Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals, he breaks down why being too close can be a brand’s biggest liability. If you think you’ve got branding handled, this episode might just prove you wrong.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:01:59 Introducing The Owner’s ForestBrandon Coleman Jr: After decades of working with these owners. The pattern is clear. Their closeness to their baby, their company is their biggest pothole. When you've poured everything into a vision, years of late nights, endless debates, personal sacrifices, it is damn near impossible to step back and see it objectively.00:03:06 Entrepreneurial Tunnel VisionBrandon Coleman Jr: Number one is entrepreneurial tunnel vision. I call it the dreamer's blindfold. Entrepreneurial tunnel vision is like crawling into a cave of your own making. You birth an idea, you nurture it and obsess over it, every detail. How it'll play out consumes you.00:04:18 Stepping BackBrandon Coleman Jr: Stepping back isn't just hard, it's unnatural. We don't blame you for it, but you got to change it, because without that shift, your brand's misalignment can be even worse as it hits the market.00:04:37 Emotional AnchorBrandon Coleman Jr: When your business is your baby, detachment is a pipe dream. You've named it, you fed it, you watched it grow. Every scratch and scar is personal. That intimacy clouds your judgment. You can't see the brand as your customers do, because you're living inside of it.00:05:52 OverconfidenceBrandon Coleman Jr: Entrepreneurs always know what to do. They just don't do it. You built a ten-million empire. You invented a widget that's changing lives, that success convinces you that you're a branding genius too. Why wouldn't it? You've cracked harder codes than a logo or a tagline, right? Wrong. Branding is a different beast.00:07:29 Resistance to FeedbackBrandon Coleman Jr: Tunnel Vision builds a fortress. Feedback bounces off like arrows. You know your market, you know your product. You know your vibe better than anyone. So when an outsider says this isn't working, it's personal. You dig in not because they're wrong, but because admitting it means you're questioning your entire journey.00:09:09 The Growth CeilingBrandon Coleman Jr: Extrapolating a solo triumph into a scalable model takes new eyes, market shifts, customer vibes, competitive threats, but you're still staring at the trees you planted in the forest.
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    13 分
  • [Classic Rewind] Brand Alignment Pothole #2: External Marketing Vendors

    [Classic Rewind] Brand Alignment Pothole #2: External Marketing Vendors
    2025/09/24
    External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-track. Brandon breaks down how to keep vendors in check, align incentives, and protect your brand from becoming just another case study in what not to do. Tune in and take control before your brand pays the price.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:01:05 Introduction to Pothole #2Brandon Coleman Jr: External marketing vendors can absolutely crater your brand alignment, just as badly as your internal teams and sometimes worse.00:01:47 Importance of External MarketersBrandon Coleman Jr: Please tell us, working with external marketers, how do we do it… I saw this firsthand on a recent rebranding project I did for a $20 million company. It was a beast of a project, new name, new look, new TV, radio campaign, new social strategy, new website, revamped internal process… All launched in just four months. The brand snapped into alignment, and the results were electric.00:03:16 Vendors Will Sell You The MoonBrandon Coleman Jr: Vendors will absolutely sell you the moon, but most have zero skin in your brand's game. More than anything, external marketing vendors want to sell you something, and your brand pays the price if you're not careful.00:05:41 Missing The Bigger PictureBrandon Coleman Jr: [External Marketers], they don't live your brand day to day. They didn't sweat the rebrand like my team did for that $20 million client, agonizing over every pixel, every word, to nail down the alignment. Without that ownership, they're less invested in your big picture.00:06:41 Out of FocusBrandon Coleman Jr: Number three is short-term focus, chasing quick wins. Vendors love a fast hit, something they can point to and say, We did that, a media buy that spikes impressions, a social blitz that trends for a day, a website tweak that boosts clicks, a Facebook post that encourages likes. These wins look good on their pitch deck, but they often clash with your true long-term brand alignment.00:08:19 No Silver BulletsBrandon Coleman Jr: Number four is pride in the playbook, this one-size-fits-all trap. Vendors often come with a signature move, their proven formula. Everybody in the insurance industry is running an ad in this episode or on this current production of the magazine. Everyone's in there. You mean, you're not gonna be in it? They're itching to stamp your brand on it, and that is so irrelevant for you.00:09:50 Aligning PrioritiesBrandon Coleman Jr: Number five are misaligned incentives. You know, everybody else's win isn't yours; vendors' incentives rarely match your brand's goals. You want loyalty, equity, and legacy. They want renewals, upsells, and testimonials. A design firm might churn out a gorgeous logo that wins them awards. Believe your audience… More revenue and more clout don't mean your brand's alive or thriving.
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    13 分
  • [Classic Rewind] Brand Alignment Pothole #1: Internal Marketing Employees

    [Classic Rewind] Brand Alignment Pothole #1: Internal Marketing Employees
    2025/09/17

    Your internal marketing team should be your brand’s biggest asset—but sometimes, they’re the ones throwing it off track. In this episode of The Brand On! Show, Brandon Coleman Jr dives into the first major pothole that wrecks brand alignment: internal marketers who, without realizing it, make decisions that dilute or misalign the brand. From the paycheck trap to the rookie rut, Brandon unpacks the subtle ways marketing teams can sabotage brand consistency—sometimes with devastating consequences (remember Bud Light 2023?). Tune in to learn how to keep your team BRAND ON! and out of the danger zone.


    ————


    Ask Brandon ANY Question!

    https://www.brandoncolemanjr.com/brand-on/#index


    Pre-Order Brand ON! The Book

    https://www.brandoncolemanjr.com/order-book/


    ————

    Connect and Follow Brandon Coleman Jr


    Email: bcj@brandoncolemanjr.com

    Website: www.brandoncolemanjr.com

    LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

    YouTube: https://www.youtube.com/@brandoncolemanjrofficial

    Facebook: www.facebook.com/officialbrandoncolemanjr


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    Transcript (with chapter marks)


    00:01:04 What Are Potholes?

    Brandon Coleman Jr: Potholes. In your car, they take it out of alignment. You hit just one pothole at speed, and your car begins to wobble, drive bumpy roads consistently, and your car will struggle to perform at its best. Likewise, your business hits potholes for various reasons, and they will take your brand out of alignment.


    00:01:53 The First Pothole

    Brandon Coleman Jr: Number one brand alignment pothole, the one you expect the least, internal marketing employees. That's right, this pothole could fill an entire book… At first glance, it's hard to swallow that your brand's biggest enemy might be your own internal marketing person or team, but it's true, especially in entrepreneurial enterprises.


    00:06:09 The Second Pothole

    Brandon Coleman Jr: The second big pothole is the pride of authorship, and it's rampant in the marketing and internal employees want the program to be their idea. They want their name on it to be your hero… They'll run through walls to put their stamp on something that wins your favor, even if it's the wrong move or brand.


    00:07:29 The Third Pothole

    Brandon Coleman Jr: Number three, lack of relevant experience. We'll call it the rookie rut. We're all rookies at one time. But here's the reality: many internal marketers simply lack the experience to steer a brand.


    00:09:10 The Fourth Pothole

    Brandon Coleman Jr: Number four, tactical tunnel vision strategies, blind spot. Most internal marketers aren't strategic thinkers; they're tacticians. They thrive on execution, posting to Instagram, blasting emails, running ads. That's their comfort zone.


    00:10:34 The Fifth Pothole

    Brandon Coleman Jr: Number five, short tenure, the talent turnover trap. I've talked about it for five decades. Marketing people don't last long.


    00:12:51 Fix for the Talent Turnover Trap

    Brandon Coleman Jr: So what's the fix? Align their incentives with your brand success. Think equity or performance bonuses. Compare them with an external strategist who will call it like it is.
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    15 分
  • 1st Ever Brand ON! Award

    1st Ever Brand ON! Award
    2025/09/09
    One year, one mission, one powerful message: keep your Brand ON! In this special anniversary episode, Brandon Coleman Jr. launches the first-ever Brand ON! Award, honoring businesses that live and breathe alignment at every touchpoint. After a rigorous review process — from nominations to unannounced visits — the winner is revealed: Houston’s legendary Taste of Texas. For nearly five decades, the Hendee family has delivered flawless hospitality, faith-driven service, and a brand experience that never misses. Brandon shares their inspiring story and challenges listeners to follow their lead. Excellence isn’t optional — it’s the standard. Tune in and keep your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexOrder Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Check out the Taste of Texas!Website: https://www.tasteoftexas.com/restaurant/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:00:45 The Right Way to Start Your Day!Brandon Coleman Jr: I've got to have a sip of that amazing Lavazza Italian dark roast coffee. Love that rich flavor. Thank you, Lavazza.00:01:26 Only For Those Committed to ExcellenceBrandon Coleman Jr: Creating a brand and bringing all your customer engagements into alignment to maximize your potential is a daunting task and requires a relentless commitment to excellence.00:02:07 What It Means To Be Brand ON!Brandon Coleman Jr: Picking our first-ever winner was important to me because I wanted it to be representative of the meticulous level of brand alignment I believe it takes to be your very, very best. … Upon selection of the winner, we then visited the business to honor their accomplishment.00:02:51 Difficult But NOT ImpossibleBrandon Coleman Jr: Our winner comes from the restaurant world. If you've had the opportunity to read my book brand on you know, I believe restaurants are one of, if not the most, difficult businesses to bring into and keep in the delivery of your brand. 00:03:36 Brand ON! For 48 YearsBrandon Coleman Jr: Our first-ever recipient of the Brandon award has nailed it. They have gotten it right for 48 years, and the winner is Taste of Texas, owned by Edd and Nina Hendee and the Hendee family… Taste of Texas delivers the finest Texas hospitality, and you know it from the moment you arrive, whether that's on their website or walking through their big wooden doors of the restaurant, a venerable Texas Museum, rich with the sights, sounds, smells, flavors, and attitudes of the great state itself.00:05:12 Tune In to Edd and Nina’s StoryBrandon Coleman Jr.: What makes Taste of Texas Great? Edd and Nina Hendee started it from the ground up. They met while waiting tables at the old Steak and Ale in Houston back in the 70s, and they had a dream. Their whole story is amazing, and you will hear it soon when they join me for an upcoming episode of the Brand ON! show.
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    8 分