『The Brand ON! Show』のカバーアート

The Brand ON! Show

The Brand ON! Show

著者： Brandon Coleman Jr
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Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and actionable ideas to help you elevate your brand and maximize your life potential.

Dropped every Tuesday morning, this fun show is designed to help you understand the power of brand alignment in business and life. Brandon's philanthropic knowledge transfer pours out in this entertaining podcast that covers so much more than brand alignment and business growth. Tune in and get ready to “Turn Your Brand ON!”

 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • [Classic Rewind] Brand Alignment Pothole #4: Personal Pride and Success

    [Classic Rewind] Brand Alignment Pothole #4: Personal Pride and Success
    2025/10/08
    Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because something worked before doesn’t mean it will work forever. If you’re too proud to hear the hard truth, your brand’s already in trouble. Tune in, drop the ego, and keep your Brand ON!————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:01:23 Personal Pride and SuccessBrandon Coleman Jr: Personal pride and success get us all. It snares us all. There's a thrill in claiming brand marketing or ad ideas, especially when they're splashed across a public stage. It's our brush with Hollywood, if you will.00:02:48 Blinding You to the ObviousBrandon Coleman Jr: Pride blinds you to the obvious. If it's not unique, it's not a brand. This pothole runs deeper, business owners. Maybe your daughter sketched your logo, or your son dreamed up your name, or your spouse coined the tagline. That's called cocktail chatter. 00:03:19 Answering a Loaded QuestionBrandon Coleman Jr: An oil field CEO, and that guy was worth millions; his daughter designed the logo… I took a breath, and I said, Sir, your baby's ugly, and you need to change it. Now he laughed. He laughed. Threatened to fire me. Then hired me. And we crushed it together. Pride's a pothole, but it's navigable with honesty.00:04:40 The Ego RushBrandon Coleman Jr: Number one's called the ego rush. Chasing the spotlight. Pride's a drug. Seeing your idea in lights is a hit. It's not just vanity. It's validation. You're not a cog. You're a creator.00:05:43 The Ego RushBrandon Coleman Jr: Number two, the I did it bias over evaluating your own work. I have done that. Success breeds a bias. If it's mine and it's winning, it must be perfect. Psychologists call this the IKEA effect. You love what you build, flaws and all. God knows their stuff's flaw.00:07:09 The Sentimental SnareBrandon Coleman Jr: Number three is family ties, the sentimental snare. When your brand's a family affair, pride makes it stickier. Your kid's doodle, your spouse's brainstorm, it's not just a logo or name, it's love.00:08:20 The Complacency CurseBrandon Coleman Jr: The complacency curse… success is a pothole when it makes you smug. You're profitable, busy, proud, loud. Why mess with it? Struggling leaders beg for new ideas. Successful ones shrug it off. If it ain't broke, bye. But fine, it isn't at its peak.00:09:19 Winning The Wrong Game Brandon Coleman Jr: Number five is misdefining success, the joy gap. Success isn't just revenue, it's joy. Are you thrilled to lead? Are your customers raving fans? Are they hooked on a seamless experience they can't stop sharing? That's the brand alignment jackpot. But pride skews the metric. If you're smug about profits while your team dreads Mondays and clients grumble, you're winning the wrong game.
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    13 分
  • [Classic Rewind] Brand Alignment Pothole #3: The Owner's Forest

    [Classic Rewind] Brand Alignment Pothole #3: The Owner's Forest
    2025/10/01
    Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals, he breaks down why being too close can be a brand’s biggest liability. If you think you’ve got branding handled, this episode might just prove you wrong.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:01:59 Introducing The Owner’s ForestBrandon Coleman Jr: After decades of working with these owners. The pattern is clear. Their closeness to their baby, their company is their biggest pothole. When you've poured everything into a vision, years of late nights, endless debates, personal sacrifices, it is damn near impossible to step back and see it objectively.00:03:06 Entrepreneurial Tunnel VisionBrandon Coleman Jr: Number one is entrepreneurial tunnel vision. I call it the dreamer's blindfold. Entrepreneurial tunnel vision is like crawling into a cave of your own making. You birth an idea, you nurture it and obsess over it, every detail. How it'll play out consumes you.00:04:18 Stepping BackBrandon Coleman Jr: Stepping back isn't just hard, it's unnatural. We don't blame you for it, but you got to change it, because without that shift, your brand's misalignment can be even worse as it hits the market.00:04:37 Emotional AnchorBrandon Coleman Jr: When your business is your baby, detachment is a pipe dream. You've named it, you fed it, you watched it grow. Every scratch and scar is personal. That intimacy clouds your judgment. You can't see the brand as your customers do, because you're living inside of it.00:05:52 OverconfidenceBrandon Coleman Jr: Entrepreneurs always know what to do. They just don't do it. You built a ten-million empire. You invented a widget that's changing lives, that success convinces you that you're a branding genius too. Why wouldn't it? You've cracked harder codes than a logo or a tagline, right? Wrong. Branding is a different beast.00:07:29 Resistance to FeedbackBrandon Coleman Jr: Tunnel Vision builds a fortress. Feedback bounces off like arrows. You know your market, you know your product. You know your vibe better than anyone. So when an outsider says this isn't working, it's personal. You dig in not because they're wrong, but because admitting it means you're questioning your entire journey.00:09:09 The Growth CeilingBrandon Coleman Jr: Extrapolating a solo triumph into a scalable model takes new eyes, market shifts, customer vibes, competitive threats, but you're still staring at the trees you planted in the forest.
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    13 分
  • [Classic Rewind] Brand Alignment Pothole #2: External Marketing Vendors

    [Classic Rewind] Brand Alignment Pothole #2: External Marketing Vendors
    2025/09/24
    External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-track. Brandon breaks down how to keep vendors in check, align incentives, and protect your brand from becoming just another case study in what not to do. Tune in and take control before your brand pays the price.————Ask Brandon ANY Question!https://www.brandoncolemanjr.com/brand-on/#indexPre-Order Brand ON! The Bookhttps://www.brandoncolemanjr.com/order-book/————Connect and Follow Brandon Coleman JrEmail: bcj@brandoncolemanjr.comWebsite: www.brandoncolemanjr.comLinkedIn: https://www.linkedin.com/in/brandoncolemanjr/YouTube: https://www.youtube.com/@brandoncolemanjrofficialFacebook: www.facebook.com/officialbrandoncolemanjr ————Transcript (with chapter marks)00:01:05 Introduction to Pothole #2Brandon Coleman Jr: External marketing vendors can absolutely crater your brand alignment, just as badly as your internal teams and sometimes worse.00:01:47 Importance of External MarketersBrandon Coleman Jr: Please tell us, working with external marketers, how do we do it… I saw this firsthand on a recent rebranding project I did for a $20 million company. It was a beast of a project, new name, new look, new TV, radio campaign, new social strategy, new website, revamped internal process… All launched in just four months. The brand snapped into alignment, and the results were electric.00:03:16 Vendors Will Sell You The MoonBrandon Coleman Jr: Vendors will absolutely sell you the moon, but most have zero skin in your brand's game. More than anything, external marketing vendors want to sell you something, and your brand pays the price if you're not careful.00:05:41 Missing The Bigger PictureBrandon Coleman Jr: [External Marketers], they don't live your brand day to day. They didn't sweat the rebrand like my team did for that $20 million client, agonizing over every pixel, every word, to nail down the alignment. Without that ownership, they're less invested in your big picture.00:06:41 Out of FocusBrandon Coleman Jr: Number three is short-term focus, chasing quick wins. Vendors love a fast hit, something they can point to and say, We did that, a media buy that spikes impressions, a social blitz that trends for a day, a website tweak that boosts clicks, a Facebook post that encourages likes. These wins look good on their pitch deck, but they often clash with your true long-term brand alignment.00:08:19 No Silver BulletsBrandon Coleman Jr: Number four is pride in the playbook, this one-size-fits-all trap. Vendors often come with a signature move, their proven formula. Everybody in the insurance industry is running an ad in this episode or on this current production of the magazine. Everyone's in there. You mean, you're not gonna be in it? They're itching to stamp your brand on it, and that is so irrelevant for you.00:09:50 Aligning PrioritiesBrandon Coleman Jr: Number five are misaligned incentives. You know, everybody else's win isn't yours; vendors' incentives rarely match your brand's goals. You want loyalty, equity, and legacy. They want renewals, upsells, and testimonials. A design firm might churn out a gorgeous logo that wins them awards. Believe your audience… More revenue and more clout don't mean your brand's alive or thriving.
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    13 分
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