Jaimee Vilela spent fifteen years running marketing for other people's brands before backing a hunch and purchasing Cooki Haircare, a shampoo bar business doing four sales a day. Two and a half years later, it's doing roughly 300 sales a day D2C, built on two channels alone: Meta and email. In this episode, Jaimee tells Lindsay why she thinks brand and performance aren't opposites on Meta, how she taught herself to buy ads from scratch, and why the hardest discipline in scaling fast was knowing what to say no to.

They also cover:

• How to build a brand purpose that resonates with consumers
• Why data-driven strategies are essential for modern e-commerce growth
• The power of authentic storytelling when launching eco-friendly products
• Navigating the mindset shift from marketing leader to managing director

An especially insightful listen for e-commerce founders, brand marketers, and anyone looking to turn a marketing background into a successful product-led business.

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Nathan Low spent fifteen years at Unilever before landing the Chief Marketing and Communications Officer role at Meat & Livestock Australia (MLA), where he now looks after the iconic Lamb and Beef campaigns Aussies know so well. In this episode, he shares why he describes himself as a brand custodian rather than a creator, and why inheriting a legacy campaign can be harder than building one from scratch.

They also cover:

• Why "you are not your target audience" is the hardest lesson to live by
• The case for running the same campaign assets for years, not months
• How MLA decides which ideas are on and off the table (pun intended)
• Why sleeping overnight on a creative decision beats trusting your gut in the room
• What 25 years of stable per-capita protein consumption reveals about how habits really shift

An especially insightful listen for CMOs and marketing leaders managing legacy campaigns, and marketers wrestling with the pressure to reinvent for the sake of it.

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From Arnott's to My Muscle Chef, me&u and now Verandah Brands, Clementine Churchill has built a career on refusing to separate marketing from the rest of the business.

In this episode, she chats to Lindsay about why she once swapped a marketing role for a year in sales, what it taught her about resilience and ownership, and how that early bet still shapes the way she runs revenue at Verandah Brands today.

They also cover:

- Why pricing should sit inside the marketing remit

- Building brand love in a category most people shop once or twice in a lifetime

- Brand architecture and when it's time to launch a house of brands versus one strong name

- Why AI might make emotional branding matter more

- What changes (and what doesn't) when you scale a founder-led business past the early hustle stage

An especially insightful listen for CMOs, brand leads, and founders trying to work out where marketing's remit should begin and end, and revenue leaders who want a marketer's take on pricing and commercial ownership.

Tell us what you think of this episode!