Founders: before you launch, run your plan through desirability, viability, feasibility—then measure velocity like your business depends on it. In this episode, Kaushik Boruah (Business Head, CPG & Hospitality at LatentView Analytics) breaks down how to pick the right channel (DTC vs. retail), what to track after launch, and how to use AI as a force multiplier—not a crutch.

Timestamps:

00:00 Intro

01:15 Desirability–Viability–Feasibility framework

07:40 Velocity & distribution: what retailers look for

15:10 AI as a tool (and why judgment matters)

22:35 Building dashboards that drive sell-through

29:00 What’s next: agents “working for founders”

👉 Subscribe to The Brand Blueprint for more founder playbooks.

#SalesStrategy #Distribution #CPG #Retail #DTC #AI #LatentView #TheBrandBlueprint

How do you scale social across Europe without losing the plot? VeraContent CEO Shaheen Samavati explains how her team builds multi‑market strategies, localizes content with native speakers, and sets KPIs before expansion. We cover team structure, platform differences, and when to use AI.

Chapters:

00:00 Welcome & capsule context

01:15 Rapid fire warm‑up

02:30 Spain blackout story & working across cities

08:00 Shaheen’s path & VeraContent’s origin

12:30 First 10‑market social client

18:00 Editorial vs. social; platforms

24:00 Why 3+ markets

26:00 Europe ≠ one market

31:30 U.S. brand missteps

33:30 KPIs before scaling

38:00 Workflows & research

44:00 AI + human

52:00 Expansion playbook

56:00 Takeaways & closing

Subscribe for more founder stories and brand playbooks.

🎧 Listen everywhere: thebrandblueprint.biz

💼 VeraContent: veracontent.com

In this in-depth episode of The Brand Blueprint, host Dana Ammons sits down with Nazr El-Scari, the visionary founder and CEO of Solecit, a next-generation fashion-tech platform delivering personalized styling and outfit inspiration. Nazr’s entrepreneurial journey began in Kansas City, where as a teenager he scaled a sneaker-resale hustle—flipping limited-edition Jordans—to learn the irreplaceable power of customer trust and the limits of resale margins alone.

While studying entrepreneurship at Lehigh University, Nazr realized that sustainable, scalable brands require more than passion—they demand product-market fit, sound unit economics, and a defensible value proposition. After graduating, he combined hundreds of user interviews, key lessons from a stint at Warby Parker, and community-driven research to launch Solecit’s MVP: live virtual styling consultations paired with data-driven outfit boards. His mission today is to help people feel confident in what they already own, reduce fashion waste, and democratize expert styling for all body types.

A pivotal chapter in Nazr’s story came when he joined the CIC Impact Accelerator, learning to choose “fit over fame” in program selection. CIC mentors sharpened his go-to-market strategy, challenged him to expand beyond footwear into sustainable apparel, and guided the integration of data-driven personalization into Solecit’s roadmap. Now, Solecit blends proprietary algorithms with human insight to recommend complete, shoppable outfits—offering both aspirational style and real-world sustainability.

Whether you’re a first-time founder or a seasoned entrepreneur, Nazr’s journey is packed with actionable insights on:

• Building and monetizing community trust

• Crafting a data-driven personalization engine

• Selecting accelerators and partners that match your stage

• Scaling a hybrid human + technology styling process

• Driving sustainable growth by encouraging purchase-less confidence

Tune in for a masterclass in combining hustle, heart, and hard data to build a purpose-driven fashion-tech brand.

________________________________________

Show Notes & Timeline:

00:00 – Welcome to The Brand Blueprint

00:35 – Meet Nazr El-Scari: From Sneaker Reseller to Fashion-Tech Founder

02:10 – Rapid-Fire: Coffee Routine & First Business Lessons

05:00 – Early Hustle: Scaling Jordan 11 Flips & Trust Building

08:20 – College Pivot: From Resale Margins to Real-World Brand Fit

11:45 – Solecit MVP: Virtual Styling & Wardrobe Rediscovery

14:30 – CIC Impact: Choosing “Fit” Over Fame in Accelerators

17:15 – Sustainable Style: Encouraging Purchase-Less Confidence

20:00 – Data-Driven Personalization: Surveys, Segments & Scaling

23:10 – Tech Stack: Balancing Human Insight & Automation

26:00 – Growth Tactics: Community Referrals & Strategic Partnerships

29:30 – Founder Advice: Embrace Feedback, Iterate Rapidly

32:45 – Final Reflections & Next Steps for Solecit

________________________________________

Key Resources & Links:

– Solecit platform & waitlist → https://Solecit.co/

– Nazr El-Scari on LinkedIn → https://www.linkedin.com/in/nazrelescari/

– CIC Impact Accelerator → https://cic.com/accelerator

– Subscribe to The Brand Blueprint → https://www.youtube.com/@brandblueprintpodcast

– Read the full blog post → https://www.thebrandblueprint.biz

________________________________________

Hashtags:

#TheBrandBlueprint #FashionTech #SustainableStyle #Solecit #NazrElScari #CICAccelerator #PersonalStyling #StartupStory