What should wireless dealers be doing to finish 2026 strong? And how will Starlink Mobile, AI, and increasing carrier competition reshape the wireless retail industry?

In this episode of The Boon of Wireless, host Jon Horovitz welcomes back Adam Wolf, President of the National Wireless Independent Dealer Association (NWIDA https://nwida.org/), for his fourth appearance on the podcast.

Together, they discuss the biggest developments in wireless retail.

What does “good coverage” actually mean?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with @StetsonDoggett , co-founder of CoverageMap (https://coveragemap.com/) and creator of BestPhonePlans (https://www.bestphoneplans.net/), to explore what wireless coverage really looks like beyond the maps published by carriers.

CoverageMap combines FCC coverage data with more than 14 million crowdsourced speed tests to provide a more detailed look at real-world network performance.

The iPhone 18 Pro is here, putting smartphone upgrades back in the spotlight.

But do we really need to replace our phones so often?

In this episode of The Boon of Wireless, Jon Horovitz sits down with Nora Levinson, U.S. General Manager of Fairphone, to explore a different approach: smartphones designed to be repaired, kept, and used for years.

Nora shares Fairphone’s story, its expansion into the U.S., and why repairability and longevity are becoming increasingly important. Plus, she gives us a hands-on teardown — showing just how easy it is to replace the battery, screen, USB port, cameras, and more.

What happened at AWPE 2026 in Las Vegas? 🎙️

In this special edition of The Boon of Wireless, Jon Horovitz takes you inside the 20th All Wireless & Prepaid Expo — one of the biggest gatherings for wireless dealers, master dealers, MVNOs, carriers, and industry leaders.

We catch up with industry leaders and companies across the show, including:

📊 Jeff Moore of Wave7 Research on the growth and energy of AWPE
📡 CoverageMap on real-world cellular coverage and performance
📱 AntGen on Total Wireless growth and dealer opportunities
💼 Highlights from the $100,000 Hot Seat and the latest industry conversations
📲 Fairphone on bringing its repairable, modular smartphone to the U.S.

Plus, Jon shares his takeaways from the show floor, the conversations happening behind the scenes, and why AWPE continues to be a place where wireless business gets done.

What does it really take to build a successful MVNO?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Brian Latchford, Founder & CEO of Atomic Mobile, to explore the technology, infrastructure, and strategy powering today's fastest-growing wireless brands.

Having helped launch and support more than 100 MVNOs, Brian shares the biggest mistakes founders make, why many wireless startups fail, and what separates successful operators from everyone else.

You'll also learn how MVNAs and MVNEs work behind the scenes, why niche markets outperform price wars, how AI is changing telecom operations, and where the MVNO industry is heading over the next five years.

The wireless industry is evolving faster than ever. From the rapid growth of Total Wireless to the rise of Fixed Wireless Access (FWA) and the changing role of MVNOs, staying ahead of the trends is critical for every wireless dealer.

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Jeff Moore, Principal of Wave7 Research and Conference Director of the All Wireless & Prepaid Expo (AWPE), to discuss what's happening in today's U.S. wireless market and what dealers should focus on in 2026.

Wireless retail is changing faster than ever. As margins tighten and competition grows, how can dealers continue to succeed?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Leonid Levit, CEO of Wing Tel, to discuss the future of wireless retail, Fixed Wireless Access (FWA), AI-powered customer service, MVNO growth, and why dealers must diversify beyond traditional wireless plans.

Drawing from his background in finance, venture investing, and telecom, Leonid shares how Wing Tel has evolved from an MVNO into one of the largest Fixed Wireless Access (FWA) resellers in the United States, helping dealers expand into business internet, IoT, and other connectivity solutions.

What happens when a wireless company is built around a mission instead of just selling phones?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Wade Dunn (https://www.linkedin.com/in/wadedunnjr/) and Koddi Dunn (https://www.linkedin.com/in/koddidunn/), founders of Love Mobile (https://www.linkedin.com/company/lovemobile/), to discuss how they're creating a different kind of wireless company, one focused on serving customers while giving back to communities in need.

From the inspiration behind Love Mobile to the challenges of building a purpose-driven business, Wade and Koddi share their entrepreneurial journey, lessons learned, and why they believe business can be a force for good.

Whether you're a wireless dealer, entrepreneur, or simply interested in businesses making a positive impact, this conversation offers valuable insights into leadership, innovation, and purpose.