What does it really take to build a successful MVNO?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Brian Latchford, Founder & CEO of Atomic Mobile, to explore the technology, infrastructure, and strategy powering today's fastest-growing wireless brands.

Having helped launch and support more than 100 MVNOs, Brian shares the biggest mistakes founders make, why many wireless startups fail, and what separates successful operators from everyone else.

You'll also learn how MVNAs and MVNEs work behind the scenes, why niche markets outperform price wars, how AI is changing telecom operations, and where the MVNO industry is heading over the next five years.

The wireless industry is evolving faster than ever. From the rapid growth of Total Wireless to the rise of Fixed Wireless Access (FWA) and the changing role of MVNOs, staying ahead of the trends is critical for every wireless dealer.

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Jeff Moore, Principal of Wave7 Research and Conference Director of the All Wireless & Prepaid Expo (AWPE), to discuss what's happening in today's U.S. wireless market and what dealers should focus on in 2026.

Wireless retail is changing faster than ever. As margins tighten and competition grows, how can dealers continue to succeed?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Leonid Levit, CEO of Wing Tel, to discuss the future of wireless retail, Fixed Wireless Access (FWA), AI-powered customer service, MVNO growth, and why dealers must diversify beyond traditional wireless plans.

Drawing from his background in finance, venture investing, and telecom, Leonid shares how Wing Tel has evolved from an MVNO into one of the largest Fixed Wireless Access (FWA) resellers in the United States, helping dealers expand into business internet, IoT, and other connectivity solutions.

What happens when a wireless company is built around a mission instead of just selling phones?

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Wade Dunn (https://www.linkedin.com/in/wadedunnjr/) and Koddi Dunn (https://www.linkedin.com/in/koddidunn/), founders of Love Mobile (https://www.linkedin.com/company/lovemobile/), to discuss how they're creating a different kind of wireless company, one focused on serving customers while giving back to communities in need.

From the inspiration behind Love Mobile to the challenges of building a purpose-driven business, Wade and Koddi share their entrepreneurial journey, lessons learned, and why they believe business can be a force for good.

Whether you're a wireless dealer, entrepreneur, or simply interested in businesses making a positive impact, this conversation offers valuable insights into leadership, innovation, and purpose.

The wireless industry is evolving rapidly, and dealers who understand the changes ahead will be better positioned for long-term success.

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Kim Laue (https://www.linkedin.com/in/kim-laue-a2519039/), President of Marceco (https://www.linkedin.com/company/marceco/), to discuss the current state of wireless retail, emerging industry trends, and what dealers should be focusing on as the market continues to shift.

Kim shares insights on competition from cable providers, store economics, leasing decisions, business transfers, and why dealers should stay focused on opportunities instead of reacting to every headline.

Whether you're a wireless retailer, dealer, manager, or industry professional, this conversation offers valuable perspective on where the industry is headed and how to prepare for what's next.

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Darius Allen, co-founder of Rockstar Wireless, to discuss how he's reimagining wireless distribution, customer rewards, and AI-powered support from the ground up.

Allen's telecom background goes back to 2013, when he helped bring the Siam 7X — the first dual-screen smartphone — to the U.S. market in partnership with SMS Audio. Today he's applying that same early-mover instinct to Rockstar Wireless, a lifestyle-driven MVNO with a three-year goal of reaching one million customers through a combination of culture-forward marketing, next-generation distribution, and the Freequency rewards ecosystem.

Rather than traditional retail, Rockstar distributes through influencers and creators using eSIM, Cellpay placements in 25,000+ stores, DoorDash device delivery in major metro areas, and community partnerships with churches, schools, nonprofits, and the U.S. military. The Freequency app rewards users with wireless bill credits for everyday activities including games, surveys, and walking — while Rockstar.ai delivers celebrity-based AI agents and round-the-clock customer concierge support.

In this episode of The Boon of Wireless, host Jon Horovitz sits down with Pete Gulick, founder of Scorpion Security Products, to talk about how the rise of organized retail crime and shrink pushed him to build one of the wireless industry's most innovative asset-protection companies — now holding 45 patents with a global retail presence.

Gulick walks through Scorpion's "Future Forward" philosophy: designing universal, high-security physical solutions that stay ahead of new device releases before they hit store shelves. He explains how Scorpion strikes the balance between locking product down and keeping the in-store customer experience clean — with hardware that allows quick associate removal, easy re-locking, and faster nightly safe storage to reduce internal theft exposure.

The Boon of Wireless was on the ground at MVNO Nation Americas 2026 in Miami — and host Jon Horovitz brings back everything from the show floor. With record attendance, an intimate decision-maker environment, and Jon serving as chair for day one and moderator across multiple sessions, this episode is your inside look at the conversations shaping the MVNO industry right now.