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The Books By Josh Audio Immersion

The Books By Josh Audio Immersion

著者： Joshua A. Rodriguez
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Welcome to The Books By Josh Audio Immersion, where books meet real-life lessons. Joshua Rodriguez takes you beyond the pages with honest stories, practical insights, and thought-provoking discussions. Each episode is crafted to spark reflection, inspire action, and entertain along the way. If you’re someone who loves learning, improving, and hearing a fresh perspective, you’re in the right place.

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  • Episode 112 - When Did Everything Become a Side Hustle?

    Episode 112 - When Did Everything Become a Side Hustle?
    2026/10/15
    Episode 112: When Did Everything Become a Side Hustle?When did everything we enjoy doing suddenly need to become a way to make money? If you enjoy playing video games, someone tells you to become a streamer. If you like taking pictures, you should sell your photography. If you enjoy writing, you should publish books. If you're interested in technology, you should start a YouTube channel or build an app. It seems like no matter what someone enjoys doing, there's always another person explaining how they can turn it into a business. Somewhere along the way, we started treating hobbies as potential sources of income instead of things we do simply because we enjoy them. In this episode, I talk about how hustle culture, social media, and the pressure to make more money have changed the way we think about our free time.I've experienced this myself because I've tried plenty of different things over the years. I streamed video games back around 2014 and 2015, created YouTube videos, explored different business opportunities, invested in stocks, and eventually started publishing books. Some of those things made money, others didn't, and a few I simply stopped doing because I realized I wasn't particularly interested in continuing them. Writing, blogging, and podcasting are different for me because they're things I genuinely enjoy. I was writing long before I ever published a book, and I'd still be doing it even if nobody paid me. That doesn't mean I don't want to make money from my work, but there's a difference between making money from something you love and doing something solely because you think it might make you money.One of the biggest reasons I think this mentality has become so common is social media. We constantly see successful streamers, influencers, and entrepreneurs showing off how much money they're supposedly making. I talk about Ludwig, one of the biggest names in streaming, and the incredible amount of revenue someone at that level can generate. But there's another side to those numbers that people don't always consider. Running a successful content business can mean paying employees, maintaining studios, managing production costs, and handling expenses that most viewers never see. The same applies to the people posing with expensive cars, private jets, and designer products. We're shown the lifestyle, but we rarely see what it actually costs to maintain or whether the person showing it off even owns what they're displaying.I also get into the reality of passive income because that's another idea that gets promoted as though anyone can start making money while they sleep. I earn money from my books, but that doesn't mean I can publish something and never think about it again. Sales change, keywords stop performing, descriptions need adjustments, and the market keeps moving. My dividend investments generate income too, but that required investing a substantial amount of my own money over time. Real estate comes with maintenance, repairs, and other responsibilities. There are legitimate ways to build additional income streams, but they usually require money, time, knowledge, or some combination of all three. The people promising easy returns rarely spend as much time explaining what it takes to get there.In this episode, I discuss:When hobbies started becoming potential businesses instead of things we simply enjoyWhy everyone seems to believe they need multiple sources of incomeHow social media and hustle culture have changed our expectations of successWhy the rising cost of living makes additional income feel necessary for so many peopleHow streaming became a career aspiration for people who originally just enjoyed playing video gamesThe enormous revenue successful streamers can generate and the expenses that come with operating at that levelMy own experiences with streaming, YouTube, writing, publishing, and other business venturesWhy I've continued writing and podcasting while walking away from other projectsThe difference between pursuing something you're passionate about and chasing an opportunity solely for moneyWhy passive income usually requires more work or investment than people realizeWhat I've learned about maintaining book sales and adapting to changes in the publishing marketWhy dividend investing requires actual capital before it can generate meaningful incomeThe costs and responsibilities that come with owning real estateHow online influencers use expensive cars, private jets, and luxury lifestyles to sell the idea of successWhy selling courses about making money has become a business of its ownThe unrealistic expectations created by people promising easy financial returnsWhat I've learned from working with small-business owners and seeing how they operateWhy having a skill doesn't automatically mean someone knows how to run a successful businessThe importance of responding to customers, marketing, and putting in the work when starting a businessHow AI has created another wave of...
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    19 分
  • Episode 111 - Too Many Choices

    Episode 111 - Too Many Choices
    2026/09/24
    Episode 111: Too Many ChoicesWe have more choices than probably any generation before us. Netflix gives us thousands of things to watch. Amazon gives us hundreds of versions of the same product. AI can give us five different ways to solve the same problem. We have more career paths, more ways to make money, more things competing for our attention, and more information telling us what we should be doing with our lives. Having options is supposed to be a good thing, but at some point, having more choices can make choosing anything harder.I run into this constantly with my writing. Books are my bread and butter right now, but even knowing that doesn't completely solve the problem. I write light novels, romance, mysteries, police procedurals, darker stories, poetry, and whatever else interests me. I love having the freedom to create different things, but that freedom also means sitting down to write comes with another question: what should I actually write? I can continue focusing on what's already working, start another series, return to a different genre, or try something completely new.Entertainment has become the simpler version of the same problem. I have access to Netflix, HBO, Disney+, Hulu, Paramount+, Peacock, Crunchyroll, Viki, live television, and more, yet there are plenty of times when I end up watching YouTube instead. We can spend so much time deciding what to watch that we barely watch anything at all. Even when we finally choose something, we might have the television playing while we're looking at our phones, dividing our attention between even more choices.The same problem becomes much more important when the choices involve relationships, careers, and money. Sometimes narrowing those choices means asking yourself a much simpler question. If you were having an absolutely terrible day and could call one person who you knew would help turn that day around, who would you call? If you could only afford one streaming service, which one would you keep? Removing the unlimited choices, even hypothetically, can make what you actually value much easier to see.In this episode, I discuss:Why having more choices doesn't always make our lives easierHow Netflix, Amazon, AI, and the internet have created an endless number of optionsWhy writing across so many genres can sometimes make deciding what to write more difficultHow I decide where to focus when I have multiple things I could be working onWhy having access to almost every streaming service still doesn't mean I know what I want to watchHow our phones divide our attention even after we've already chosen something to watchA simple way to narrow down choices by imagining what you would pick if your options were limitedHow that same idea can apply to the people we choose to have in our livesWhy I'm focusing my current career search around areas that connect with my experience and interest in technology and AIHow I narrowed my personal investing strategy instead of trying to chase every possible approachWhy becoming an adult means realizing most adults are adapting in real time tooThe rising cost of living and why one income can feel increasingly difficult to rely onHow almost everything has seemingly become a side hustleSome of the different ways I've personally tried to make moneyWhy writing has been the thing that has actually produced the most consistent results for meWhy chasing money alone can make it difficult to keep creating when the money isn't thereWhy I don't think we need to optimize every part of our livesThe importance of knowing your why and focusing on the next step instead of the perfect choiceOne of the biggest places I see choice overload now is in making money. There is always someone online telling you to start dropshipping, sell digital products, become a content creator, build an AI agency, start a YouTube channel, write books, invest, day trade, or buy their course so they can show you the thing that supposedly worked for them. I've tried a lot of different things myself, and the one that has produced the most consistent results for me is writing. That's also the thing I've been doing for most of my life. Long before I was making meaningful money from books, I was writing stories because I genuinely enjoyed creating them.That doesn't mean everyone needs to find one thing and do nothing else forever. I've changed, experimented, learned new things, and adapted throughout my life, and I don't plan on stopping. The point is that having access to a hundred different paths doesn't mean you have to walk down all one hundred of them at the same time. Sometimes you need to decide what matters most right now and give that your attention.I also don't think the answer is another complicated productivity system designed to optimize every minute of the day. There are things that need to get done, so I try to get them done in a timely manner, figure out what's working, adjust what isn't, and keep moving. It doesn't have to be perfect. Knowing...
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    16 分
  • Episode 110 The Numbers That Aren’t the Point

    Episode 110 The Numbers That Aren’t the Point
    2026/09/17

    Episode 110: The Numbers That Aren't the Point

    Last week, I talked about community and why having the right people around you can make the difficult parts of the journey a little easier. This week, I'm pulling back the curtain even more and talking about something that can make those difficult parts feel a lot worse: the numbers.

    Whether you're writing books, running a podcast, building a business, posting online, or trying to turn something you enjoy into something bigger, there is always another number you can check. Downloads. Sales. Revenue. Followers. Views. Rankings. The numbers don't necessarily lie, but they also don't tell the entire story.

    When I recorded this episode, the previous episode had seven downloads after being out for six days. From June through August, this podcast had 73 downloads even though I barely released anything during that period. Those aren't massive numbers, and I'm not going to pretend they are. But there are still real people behind them, and that matters more to me than trying to make this podcast look bigger than it is.

    The same thing has been happening with my writing. I had been averaging around $10 to $13 a day in book revenue, which would put me somewhere around $300 to $390 a month if that pace continued. Then I suddenly had several slower days back to back, including a day where I made less than two dollars. When you've finally started seeing some progress, watching those numbers fall can mess with your head quickly.

    It becomes easy to start asking what you should change. Maybe I should run ads. Maybe I should only write whatever genre is popular right now. Maybe I should research what other podcasts are doing and start talking about the same things. There will always be something you can change in an attempt to make the numbers go up, but eventually you have to ask whether you're still creating what you actually want to create.

    In this episode, I discuss:

    Why constantly checking numbers and dashboards can become a trap

    The actual download numbers behind The Books By Josh Audio Immersion

    Why seven people listening still means something to me

    How easy it is to compare your numbers to creators who appear more successful

    Why I don't want podcast numbers deciding what I talk about

    The temptation to chase whatever book genres or topics are currently popular

    Why creating only for money can eventually pull you away from what you enjoy

    My recent book revenue averaging around $10 to $13 a day

    What it felt like when that suddenly dropped to less than two dollars on one day

    Why I'm continuing to focus on organic growth before deciding whether to run ads

    What years of working in sales and retention taught me about good days and bad days

    Why several bad days don't automatically mean everything you've built has stopped working

    The problem with turning today's numbers into a prediction about tomorrow

    Why the value of something isn't always visible on a dashboard

    I've been creating content for more than a decade and writing for almost two decades. I've had projects that went nowhere, things that made money, things that didn't, and plenty of times where the numbers made me question whether continuing made sense. The internet makes it easy to believe everyone else figured out some shortcut that you somehow missed, especially when you're constantly seeing videos telling you how easy it is to make money online.

    The reality is that some people will make money and some won't. Some days will be great and others will be terrible. I've seen the same thing throughout my years working in sales and retention. You can have days where everything seems to work and then have another day where almost nothing does. You still have to come back the next day and try again.

    Numbers are useful. I'm not saying to ignore them. They can show you what's working, what's changing, and where you might need to adjust. The problem starts when the number becomes the entire reason you're doing something or when one bad day convinces you that everything you've been working toward suddenly doesn't matter.

    I'd love to hear your thoughts. How much attention do you pay to the numbers behind what you're working toward, and have you ever caught yourself letting a bad day convince you that you were failing?

    The Books By Josh Audio Immersion is a reflective podcast focused on perspective, growth, and the quiet lessons we often overlook. Each episode is an invitation to slow down, think differently, and explore ideas that don't always fit into neat categories.
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    10 分
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