Episode Four

Welcome

Greatness, people who create greatness. 40s, 50s, 60s music has changed, many evolutions, great artist, singers, groups. Those that made their mark.

What's changed through the years? Everyones a STAR.???

Most artist are measured to the greats, Duke Ellington, Count Basie. 

Somehow, the lovers of music have been deceived. Marketing rules.

Mediocrity means nothing. 

The Beatles raised the bar, followed by record companies in search of profit.

Everything measured in pop music based on The Beatles. Exceptions include Hendrix, Cream. 

Record companies would not sign unless you were unique. You had to be different. Album deals etc. 

Something to offer that could create profit.

Greatness = Segovia, Chet Atkins, Hendrix, Tommy Emmanuel, Ray Charles, Stevie Wonder, Ella, Little Richard, Frank Sinatra, Little Willie John from Detroit. 

Mid 70s = music business began to change, record companies = profit priority.

$$$$$$$$

Artist merit no longer important. 

Now=everybody sounds the same, saying nothing musically. 

Sound Alike and Look Alike

Exceptions = The Police

Leads music lovers, listeners to go back and find better content. 

Greatness and World of Mediocrity

Anyone can be a star without music skills. 

What Happened = are they really that exciting?

Listeners feel empty?

Internet vs Record Companies

Publicity machine, global contacts.

Be aware of music artist publicity hype.

Till next time.

Peace