Sample Track by TZU: Neon Lake

Come to Brazil: Emmy and Venice Triumphs from São Paulo to Hollywood

Emmy and Cannes Film Festival Award-winning director Ricardo Laganaro has spent over a decade shifting the paradigms of immersive storytelling. As a partner at the venture-backed ARVORE Entertainment, Laganaro defied international expectations when designing his acclaimed interactive film, The Line (A Linha). Rather than leaning into exotic caricatures of Brazil like samba or soccer, he chose his hometown of São Paulo as a backdrop to prove that universal love stories belong in South American metropolises just as much as in New York or Los Angeles. This bold creative stance paid off globally. The Line captured the prestigious Best Experience Lion at Venice, secured a Primetime Emmy, and opened doors directly to Hollywood studios—culminating in a partnership with Sony Pictures to build the canonical, choice-driven interactive experience The Boys: Trigger Warning.

Pixie Dust Waterfalls: Venture Architecture and Virtual Reality Aesthetics

Laganaro’s diverse creative portfolio spans decades, ranging from directing music videos for NX Zero with 27 million YouTube views to doing 3D rendering for 360 film with Anthony Hopkins. When transitioning to virtual reality, he aimed to give users a nostalgic feeling from the very first moment. The experience opens with a literal digital scan of his own father's 1950s graduation photo album. In its original festival run, the piece achieved magical status by requiring users to physically blow virtual dust off the pages—an interaction that left audiences in disbelief that such a thing was even possible in virtual reality.

To ensure interactions and storytelling are seamlessly stitched together, Laganaro built a rigorous internal design framework. Rejecting the standard model of writing a screenplay and going straight into production, ARVOR treats narrative design similarly to software engineering with a Kanban board. The team constructs hypotheses and prototypes together, testing and iterating repeatedly. The Line went through 16 distinct versions of its story, simplifying interactions whenever they interfered with the narrative, to ensure the features and the story were built as one cohesive experience. For The Boys: Trigger Warning, they integrated narrative deeply by collaborating with the show's writers, showrunner Eric Kripke, and a dedicated consultant, creatively solving gameplay mechanics—like administering powerful upgrades with intense side effects—using the official lore of the universe.

Operating a high-end interactive studio out of Brazil presents unique financial challenges, particularly given the absence of traditional government support. Laganaro and his team bridged this gap by securing venture capital, pitching investors on a vision of capturing global attention to build a foundation rather than focusing on immediate commercial results. While average Americans visited movie theaters 50 times a year in the 1920s, that figure has plummeted to a mere two times a year today. Highly curated, sensorial installations are the ultimate key to giving audiences a definitive reason to consume entertainment outside their homes.

Don’t Fear the REAPER: Giving Creators Superpowers via Reactive NPCs

ARVORE launched Fábula Rasa, a groundbreaking project that clinched the Audience Award at South by Southwest (SXSW) by using Large Language Models to power non-player characters (NPCs) that dynamically understand and verbally converse with the player in real time. There is a vast structural gulf between unvetted generative prompts and technical automation workflows—such as executing LLMs directly inside the Houdini console or modulating raw audio wavelengths via DAWs like REAPER. Shifting a long-term outlook toward location-based entertainment and betting heavily on physical, omni-sensory spaces like Disney’s Imagineering parks or Los Angeles’ Dataland is embracing the future.

Sample Track by TZU: Oliver Twisted - All Jazzed Up Remix

The String Revolution: Scoring Plants vs. Zombies with EA Games and Billie Eilish

On the day of the interview, The String Revolution released “Bad Zombies”, an inventive acoustic mashup of Laura Shigihara’s Plants vs. Zombies theme and Billie Eilish’s hit “bad guy”. The collaboration was pitched by EA Games executive Steve Schnur and was arranged with direct feedback and approval from Billie Eilish and Finneas. When it comes to rearranging classic tracks, Robin emphasizes the importance of keeping the song’s core melody recognizable while completely reinventing its instrumental framing.

Unlike heavy digital productions that rely on endless stem layering and virtual instruments, The String Revolution achieves its massive sound purely through three distinct acoustic players. Working closely with London-based mixer Matthew Hyde, the band maps these three distinct parts precisely across the stereo field. By utilizing hard left, hard right, and center panning, they prevent inner-ear fatigue while maintaining absolute clarity for each player. Robin provides a rock-oriented, highly percussive foundation, while Robert Gomez introduces dynamic Cuban, bluegrass, and slide guitar influences. Markus Illko anchors the trio with a master’s degree in classical guitar from Vienna, guiding the conversation to touch on diverse educational backgrounds of musicians, highlighting punk rock icons with advanced academic degrees, noting that Dexter Holland of The Offspring holds a PhD in biology and mentioning Greg Graffin of Bad Religion alongside him.

Ghosts on Sunset Strip: Trading Precious Metal for Guns and Roses

Robin’s guitar education bypassed traditional conservatories in favor of real-world masterclasses. Taught by legendary guitarist Randy Rhoads (Ozzy Osbourne, Quiet Riot) from the age of nine, Robin quickly discovered a lifelong passion for the instrument. By her teens, she was cutting her teeth at legendary venues like the Whisky a Go Go.

Breaking out with the all-female 80s glam rock band Precious Metal, Robin entered the thick of Hollywood’s hard rock heyday—hanging out with Guns N’ Roses, co-writing with C.C. DeVille of Poison, and collaborating with members of Cheap Trick and Heart. Navigating an era rife with radio quotas on female-fronted acts, Robin and her bandmates proved their mettle strictly through unmatched musicianship and unrelenting grit.

Transformers: The Next Generation of Navigating AI, Tech Workflows, and Modern Production

As AI and generative models increasingly disrupt creative workflows, the technological progression has reached a point where people no longer need to be able to read and write music to compose alongside world-class musicians like Hans Zimmer. Robin notes that many songwriters are now utilizing AI to generate complex initial demos, and AI will likely become its own Grammy category, such as "Best AI Song". Parallels between tech entrepreneurs and early-stage artists are drawn, noting that both must juggle composing, editing, and managing. While the entertainment industry often views AI purely through the lens of prompts and LLMs, tech professionals rely on an entire infrastructure of complex engineering systems that cycle prompts between files and databases, functioning much like pre-production and post-production studio teams.

The modern music landscape requires an entrepreneurial mindset, especially given how little streaming platforms pay out in royalties. Stark similarities between the financial dynamics of traditional record label deals and venture capital are drawn. Much like liquidation preferences in venture financing, the label or investor typically retains the contractual option to walk away with the intellectual property.

Kata-Style ADSR: Fingering the Scientific Method

For world-class musicians, guitar tone is heavily reliant on the physical world and the player’s kinetic connection to the instrument. The porosity of hollow-body acoustic woods absorbs and shapes sound waves entirely differently than solid-body electric guitars. A player’s unique “tone” is ultimately dictated by how their fingers attack the strings and execute bends, such as B.B. King’s signature vibrato. Acoustic frequencies also have the scientific power to alter human moods and physiological states. While mastering the guitar requires immense physical discipline, Robin jokingly noted she chose the instrument over martial arts early in life after taking a karate gut punch that caused her to pass out while training with her brother.

Sample Track by TZU: Open Craw - Rudeboy Mix

The Art of Sonic Evolution Across Worlds

Jeeve Ducornet, a Latin Grammy-winning producer and seven-time Grammy nominee across songwriting, production, and engineering, has mastered the art of blending tradition with innovation. Born in the United States to a French-American family, Ducornet moved to France at age two, spending his childhood in the idyllic, vineyard-covered Loire Valley. He grew up traveling between the two countries, eventually studying at a “Fame-style” performing arts school in Paris before heading to the Berklee College of Music in 1990.

The Wild Days of Gangster Rap and the Lost Tupac Verse

Transitioning from playing in French funk bands to producing 90s hip-hop required a quick pivot. Ducornet adapted by slowing down funk grooves and layering them with heavy 808 bass, turning his Hollywood studio into a bustling hub for the era’s biggest rappers and their entourages. The studio environment was often pure chaos; during one New Year’s Eve party, a guest pulled out a gun at the stroke of midnight and fired celebratory bullets through the ceiling.

It was during this unpredictable era that a chance encounter created an unforgettable industry story. While playing some of his tracks at Ice-T’s studio, Tupac Shakur walked in, heard a beat he liked, and immediately laid down a freestyle verse and chorus. Tupac left shortly after, promising to return, but never did. Following Tupac’s tragic death, the track seemed lost to history.

Grammy Wins, Nominations, and Iconic Collaborations

Ducornet’s career shines with one Latin Grammy win and seven nominations, reflecting his versatility and impact across genres:

* Latin Grammy Win: Won Best Latin Pop Album in 2014 for producing Beto Cuevas’ Transformación, a project that beautifully merged Latin sounds with jazz and pop influences.

* Nominations: Earned a total of six nominations, including Best Producer and Songwriter nods for his work with DJ Kane (2003), and multiple nominations (Best Album, Producer, and Engineer) for his collaborations with David Bisbal.

* Songwriting Partnerships: Forged a highly successful, years-long collaborative relationship with renowned Latin songwriter Claudia Brant.

His knack for adapting to diverse styles eventually led him to a memorable collaboration with Giorgio Moroder and Britney Spears on the 2015 remix of Tom’s Diner. Ducornet vividly recalls receiving Spears’ vocal stems and mixing the track at 4:00 AM on the outdoor patio of his childhood home in the French countryside. The contrast between the quiet nostalgia of his rural upbringing and the massive scale of an international pop production remains one of his favorite career moments.

The Evolution of the Industry: From CDs to AI

Having navigated the music industry’s turbulent shifts—from the lucrative CD era through the devastation of Napster and the 2008 financial crisis, to the brief recovery via iTunes, and finally to the fragmented economics of modern streaming—Ducornet has always stayed ahead of the technological curve.

Today, that frontier is artificial intelligence. While he acknowledges the threat AI platforms pose to traditional music producers by rapidly generating fully mixed tracks, he views the technology primarily as a powerful tool for visual storytelling. His recent foray into filmmaking resulted in H.I. (Human Intelligence), the first long-form AI-animated movie. Driven by post-COVID budget constraints, Ducornet approached the project ethically: rather than relying purely on AI to generate images from text prompts, he designed the first and last frames in Photoshop himself, using AI strictly as an animation tool to bring his own artwork and vision to life.