Marketing shouldn't just create activity.It should create measurable revenue.

The strongest marketing organizations connect strategy, customer insight, execution, and sales to build systems that move the business forward.

In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Lizzy Young, Director of Marketing at Creative World School.

A Certified Franchise Executive and Certified Franchise Marketer, Lizzy has spent the last decade helping more than 150 organizations across franchise, education, healthcare, hospitality, wellness, technology, and agency environments build stronger marketing systems. Her expertise spans integrated marketing, brand strategy, customer acquisition, lifecycle marketing, local activation, and full-funnel growth, with a focus on turning marketing into a measurable driver of pipeline, revenue, and sustainable growth.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• Turning marketing into a measurable revenue driver

• Connecting customer acquisition and lifecycle strategy to business growth

• Building marketing systems that improve conversion and retention

• Aligning teams, execution, and local market performance around growth

🎧 If you're ready to move marketing beyond activity and make it a true engine for revenue, this conversation offers practical insights into building systems that deliver measurable business results.

Business performance is never just about systems, strategy, or execution. It is also about the human energy behind the work.

In this episode of The Bliss Business Podcast, we welcome Scott Greenberg, business performance expert, workforce leadership speaker, author of The Wealthy Franchisee and Stop the Shift Show, and creator of the Hourly Employee Management System. Scott’s work focuses on leadership, team performance, customer experience, franchise success, and the human elements that shape business outcomes.

Scott’s perspective is grounded in real operating experience. As a former multi-unit franchise owner and operator for Edible Arrangements, he earned high sales rankings, strong online reviews, and awards for customer service and management — experiences that shaped his belief that mindset, emotional intelligence, and leadership skills directly influence business results.

In The Emotional Intelligence of High Performance, we explore:

• Why emotional intelligence is a business performance advantage

• How leaders influence the mindset and energy of their teams

• Why hourly workers require a more human-centered management approach

• How great customer experiences begin with internal culture

• What separates transactional service from transformational service

• How leaders can build teams that are resilient, engaged, and accountable

🎙️ Hosted by Stephen Sakach and Tullio Siragusa

🎧 Produced by Martha Huerta

High performance is not only built through better processes. It is built through leaders who understand people, communicate with clarity, and create environments where teams can do their best work.

Behind every property management task is a person waiting for clarity.

A tenant needs help. An owner needs visibility. A vendor needs direction. A property manager needs breathing room. When systems are disconnected, the work becomes stressful, reactive, and impersonal.

In this episode of The Bliss Business Podcast, we welcome Timmi Ryerson, Founder and CEO of Smart Property Systems, an AI-powered property management platform designed to help teams manage portfolios, maintenance, leasing, financials, vendors, owners, and tenants through one connected workflow.

Timmi’s experience began long before modern property software existed. After managing properties manually in the 1980s, she built Smart Property Systems to reduce operational chaos and help people make better, faster, more human decisions.

In Smarter Systems, More Human Work, we explore:

• How technology can support empathy instead of replacing it

• Why property management depends on trust, responsiveness, and care

• How connected workflows reduce stress for teams and customers

• Why AI should elevate human judgment, not erase it

• How servant leadership shapes better systems

• What the future of property management can teach us about human-centered innovation

🎙️ Hosted by Stephen Sakach and Tullio Siragusa🎧 Produced by Martha Huerta

The future of work is not just smarter technology. It is smarter systems that help people serve each other with more clarity, care, and trust.

The strongest marketing strategies don't just grow brands.

They grow businesses.

When marketing is aligned with business goals, customer experience, and community impact, it becomes a catalyst for long-term success rather than just another department.

In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Travis Arnesen, Vice President of Marketing at Service Experts.

Travis leads enterprise marketing strategy, brand development, and customer engagement at Service Experts. With more than 20 years of experience spanning brand strategy, performance marketing, and omnichannel campaigns, he is passionate about building marketing programs that connect business growth with real community impact. His leadership experience includes roles with Harbor Freight Tools and a leading wine importer, and he also supports nonprofits through his ongoing pro bono work with The Taproot Foundation.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• Aligning marketing strategies with long-term business growth

• Connecting brand building with measurable business outcomes

• Creating customer engagement that drives lasting value

• Why community impact strengthens business performance

🎧 If you're looking to better connect your marketing efforts with meaningful business results, this conversation offers practical insights into building strategies that create value for both customers and the organization.

Bookkeeping is often treated as a back-office task, something business owners need for taxes, compliance, and clean records.

But purpose-driven bookkeeping asks a deeper question: what if your numbers could help you lead with more clarity, confidence, and intention?

In this episode of The Bliss Business Podcast, we welcome Mark Tuggle, PhD, EA, CEO of Telos Bookkeeping, a purpose-driven firm dedicated to delivering clarity, precision, and strategic insight to growing businesses. Telos’ tagline, “Bookkeeping with your purpose in mind,” reflects its commitment to aligning financial records with business goals.

In Books with a Bigger Purpose, we explore:

• Why bookkeeping should support purpose, not just compliance

• How financial clarity helps owners make better decisions

• Why clean books create confidence, control, and resilience

• How numbers reveal what a business truly values

• Why conscious capitalism requires financial integrity

• How owners can align money decisions with long-term vision

🎙️ Hosted by Stephen Sakach and Tullio Siragusa🎧 Produced by Martha Huerta

Purpose-driven bookkeeping is not just about knowing where the money went. It is about understanding where the business is going and whether the numbers support the life, impact, and future the owner wants to build.

Great ideas do not create impact just because they exist. They need clarity, courage, systems, and people willing to carry them into the world.

In this episode of The Bliss Business Podcast, we welcome Bill Sherman, COO of Thought Leadership Leverage, co-host of the Leveraging Thought Leadership podcast, and lead author of The Thought Leadership Handbook. Bill and his co-authors have drawn from hundreds of conversations and years of advisory work to help experts, executives, and organizations elevate their ideas with strategy and purpose.

Bill joins us to explore how ideas drive revenue, why thought leadership is more than content marketing, and why leaders have a responsibility to share real expertise in a world increasingly filled with noise and AI-generated sameness. His speaking topics emphasize that organizations often become invisible when they guard their best thinking instead of putting their most valuable ideas into the market.

In Thought Leadership That Moves Markets, we explore:

• Why giving away your best ideas can grow your business

• How thought leadership opens doors traditional marketing cannot

• Why great ideas need systems to travel beyond one person

• How leaders can elevate ideas without burning themselves out

• Why AI makes authentic expertise more important, not less

• How thought leadership can create trust, revenue, and meaningful impact

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Martha Huerta

Thought leadership is not about being louder. It is about being useful, generous, clear, and brave enough to share the ideas that can help people think differently.

The best marketing organizations don't just generate leads.

They generate revenue.

When marketing is built as a measurable business system, it becomes one of the most powerful drivers of sustainable growth.

In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Ben Cohen, Chief Marketing Officer at French Florist.

Ben is Chief Marketing Officer at French Florist and a seasoned marketing leader with more than 20 years of experience building scalable growth systems. After developing strategies for brands including Adidas, ExxonMobil, and Johnson & Johnson, he helped grow The Good Feet Store from 100 to 300 locations. Today, he applies his expertise in performance marketing and revenue-driven strategy to support French Florist's national expansion.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• How to transform marketing into a true revenue engine

• Building measurable marketing systems that scale

• Optimizing customer acquisition cost and lifetime value

• Applying operational discipline to accelerate business growth

🎧 If you're looking to make marketing more accountable, measurable, and directly tied to business performance, this conversation offers practical insights from a leader who has built growth engines for both global brands and franchise organizations.

Access matters.

For many families, the ability to obtain essential household goods through flexible lease-purchase options can make a meaningful difference. But industries built around access must also be built around trust, responsibility, transparency, and advocacy.

In this episode of The Bliss Business Podcast, we welcome Charles Smitherman, CEO of the Association of Professional Rental Organizations, the nation’s trade organization representing the rent-to-own industry. Charles leads national advocacy, policy strategy, and industry positioning for the RTO sector, with a focus on consumer access, dignity, responsible innovation, and accurate public understanding.

Charles is also the co-author of The Rent-to-Own Revolution: The Definitive Industry History of Advocacy and Consumer Access, a book that traces the evolution of rent-to-own from 19th-century installment retail to a modern, regulated model for flexible access to essential goods.

In Rent-to-Own with a Purpose, we explore:

• Why consumer access and dignity matter in business

• How rent-to-own leaders balance profit with responsibility

• Why advocacy shapes public trust and industry standards

• How regulation, perception, and innovation affect the RTO sector

• Why accurate narratives matter in the age of AI

• How servant leadership can guide an industry through change

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Martha Huerta

Responsible business is not only about what a company sells. It is about how it creates access, protects trust, and serves people with dignity.