This week on The Bliss Business Podcast, Tullio Siragusa leads the BLISS Monologue Series with a foundational conversation on BLISS as a business system.

BLISS stands for Build Love Into Scalable Systems. In this episode, we explore why BLISS in business is not a feeling or a slogan, but a measurable state of alignment where people feel safe enough to tell the truth, clear enough to know what matters, and empowered enough to act.

A core message in this conversation is that human friction is a strategy risk. When teams spend energy protecting themselves, navigating unclear ownership, or decoding mixed signals, that energy is pulled away from customers, innovation, and execution.

The episode closes with a practical step leaders can apply immediately: a BLISS baseline to assess trust, clarity, and agency, and identify where friction is slowing growth.

If you are building a company and want performance without losing the soul of the business, this episode is for you.

If this resonates, comment BLISS below, and we will reach out to schedule time to connect.

Empathy is becoming one of the most strategic leadership capabilities in modern business. As organizations grow more digital and data-driven, the ability to stay connected to people becomes even more critical.

In this episode of The Bliss Business Podcast, we will sit down with Sherrill Kaplan, Chief Revenue Officer at Hand & Stone, to explore how empathy shapes leadership, strengthens engagement, and supports sustainable growth.

Sherrill will share insights on:

• Leading with empathy in high-growth environments

• Balancing digital transformation with human connection

• How marketing and customer experience intersect with leadership values

• The role empathy plays in engagement and loyalty

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

Empathy is not just about listening. It is about leading in a way that people feel seen and valued.

Purpose-driven marketing is not just about messaging. It is about creating meaningful connections, inspiring teams, and delivering measurable growth that benefits both customers and franchisees.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jamie Eslinger, CMO of Shoot 360. Named an Entrepreneur Top 50 Franchise CMO Game Changer, Jamie brings more than 20 years of experience driving brand growth across startups, international retail, franchising, and globally recognized brands.

Currently leading marketing at Shoot 360, Jamie focuses on digital lead generation, customer acquisition, and local market engagement. Her career spans leadership roles with brands including The Little Gym, PartyLite, Baskin-Robbins, Crunch Fitness, Massage Envy, and European Wax Center, along with early sports marketing experience supporting the WNBA, NBA, and NHL. Known for blending strategic rigor with creative flair, she builds award-winning campaigns and mentors emerging leaders, always keeping empathy and human connection at the center of growth.

🎙️ Hosted by Mike Liwski

🎧 Produced by Martha Huerta

🧭 In this episode, we cover:

• Why purpose and empathy are powerful growth drivers

• Balancing performance marketing with brand storytelling

• Supporting franchisees through strategic marketing systems

• Leading cross-functional teams through change and expansion

🎧 Whether you’re building a franchise brand, leading a marketing team, or striving to connect more deeply with your audience, this episode offers actionable insight on bringing purpose and empathy into marketing.