The Biggest Mistake Churches Are Making on Social Media Right Now
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The Biggest Mistake Churches Are Making on Social Media Right Now
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Most churches are active on social media, but almost none of them are reaching anyone beyond their own congregation, because 95% of the people who see their content don't attend their church. In this episode, we break down the single biggest mistake churches make online, creating content for members instead of strangers, and run through the rest of the list, from broadcasting instead of engaging to avoiding video to spreading thin across too many platforms.
This episode is for pastors and church leaders who want their social media to actually reach new people instead of just reinforcing what current members already know. We also unpack why chasing followers is the wrong goal, why consistency between Sundays matters, and why even a small amount of paid promotion can change everything about who sees your content.