Will Apple users in Europe miss out on the company's biggest AI upgrade yet? And what does the growing dispute between Apple and the European Commission mean for consumers?

Adrian Weckler spoke to Ben Wood at FDM CCS Insight, from Apple's Worldwide Developers Conference in California.

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The discussion focused on Siri AI, Apple's new deeply integrated artificial intelligence platform, and why many of its headline features may not be available on iPhones and iPads in the European Union. Wood explained how Apple's privacy first approach is clashing with EU competition rules, leaving consumers caught in the middle of an increasingly tense regulatory battle.

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Is your phone really listening to you or is something more complex going on behind the scenes?

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Adrian Weckler and JJ Clarke tackle the most enduring tech conspiracy theory, the belief that private conversations trigger targeted ads.

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They explore why this feels so convincing and why it keeps happening. From behavioural signals to location data and algorithmic prediction, they explain why the reality may be both less sinister and more powerful than people think.

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