In this special session at The Greatness Factory, I sit down with Dr. Benjamin Hardy to discuss one of the most misunderstood topics in business: scaling.

Most entrepreneurs believe scaling is about better tactics, more marketing, or working harder. Dr. Hardy explains why real scaling starts with identity, psychology, and becoming the person capable of operating at a completely different level.

We dive deep into the concepts behind 10X thinking, future self psychology, goal setting, leadership, business growth, and why your current identity may be the biggest thing holding your business back. Dr. Hardy breaks down how successful entrepreneurs use their future vision to shape present decisions, eliminate distractions, focus on what truly matters, and create exponential growth instead of incremental progress.

We also discuss the principles behind The Science of Scaling and 10X Is Easier Than 2X, including how to identify the right opportunities, raise your standards, remove what no longer serves your growth, build strategic partnerships, develop the skills required for your next level, and focus on signal over noise in today's crowded marketplace.


Chapters:
00:00 - What You're About To See
00:45 - Identity
10:22 - Psychological Flexibility
13:10 - The Vehicle
20:45 - Mastery
23:20 - Future Self
25:45 - Signal vs Noise
29:28 - Example of Scaling
33:40 - Like and Subscribe!
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Get connected with Coach Burt:
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TikTok - https://www.tiktok.com/@therealcoachburt
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LinkedIn - https://www.linkedin.com/in/michealburt

In this episode of The Big Table, I sit down with bestselling author and entrepreneur Dr. Benjamin Hardy to break down the principles behind The Science of Scaling and what it really takes to 10X a business in 3 years or less.

Most entrepreneurs focus on growth. Benjamin explains why growth and scaling are not the same thing, and why so many businesses get stuck between $1M and $5M in revenue. We dive into the strategies, mindset shifts, and decision making frameworks that help founders move from incremental progress to exponential results.

Benjamin shares his proven 10X framework, the power of setting impossible goals, how to identify the few actions that create the majority of results, and why scaling requires a completely different way of thinking about business, leadership, strategy, and opportunity.

If you're a business owner, entrepreneur, CEO, sales leader, or growth-minded professional looking to scale your company, increase revenue, build a stronger team, and create a bigger future, this conversation is packed with actionable insights you can apply immediately.

Dr. Benjamin Hardy: https://www.benjaminhardy.com/

Scaling.com: https://scaling.com/getstarted1

In this episode:

The difference between business growth and business scaling
Benjamin Hardy's 10X Framework
How to scale a business in 2026
Why most businesses never reach their true potential
The science behind exponential growth
How to think from the future instead of the past
The power law principle and finding your highest-leverage activities
Building a scalable business model
Strategic partnerships and accelerated growth
Why accountability is critical for scaling
How successful entrepreneurs create quantum leaps in business

Chapters:
00:00 - Power Laws
00:47 - Dr. Benjamin Hardy
02:25 - The Problem With Scaling
06:25 -Opportunity Confusion
09:25 - Quantum Leaps
14:20 - Studying Scale
22:54 - The Big Table
23:38 - Choosing Strategy
29:30 - Hardy's Personal Skills
33:36 - Getting In A System
36:05 - Learning To Learn
41:00 - Locating Purpose
43:50 - Closing Remarks
45:32 - Like and Subscribe!
________________________________
Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books

#BenjaminHardy #BusinessScaling #10XGrowth #TheScienceOfScaling #BusinessGrowth #Entrepreneurship #ScalingBusiness #Leadership #BusinessStrategy #CoachBurt #TheBigTablePodcast #BusinessSuccess #RevenueGrowth #CEO #Founder #ScalingFramework #GrowthMindset #QuantumLeap #FutureSelf #HighPerformance

In this episode of The Big Table Podcast I sit down with Colby Jubenville: a human performance expert, professor, trusted advisor, and co-author of Zebras and Cheetahs for one of the deepest conversations we’ve had on leadership, identity, burnout, culture, and what really causes people and teams to fail.

Colby breaks down the psychology behind bad leadership, why high performers sometimes become toxic, and how unresolved tension destroys organizations from the inside out. We discuss accountability, trust, questions-based leadership, emotional exhaustion, team dysfunction, and why most leaders avoid the hard conversations that actually create growth.

We also revisit lessons from our book Zebras and Cheetahs and reflect on over a decade of working together in the business world — from staying in cheap hotels and building consulting businesses to helping leaders scale teams, develop culture, and navigate adversity under pressure.

If you’re an entrepreneur, leader, coach, executive, athlete, or someone trying to unlock higher performance in life and business, this conversation will challenge the way you think about leadership and human behavior.


Chapters:
00:00 - Dr. Jubenville
02:30 - Zebras and Cheetahs
03:50 - How To Stop Workplace Drama
06:50 -Toxic High Performers
08:31 - The Dysfunction and The Dance
13:45 - Asking Questions
18:38 - The Big Table
19:22 - The Low Hanging Fruit
23:30 - Trusted Advisor
30:30 - Battle Testing
36:45 - People Focus On The Negative
40:30 - Zebras and Cheetahs Revisited
41:10 - How Did We Get Here
43:40 - Like and Subscribe!
________________________________
Get connected with Coach Burt:
Instagram - https://www.instagram.com/michealburt
TikTok - https://www.tiktok.com/@therealcoachburt
Facebook - https://www.facebook.com/CoachMichealBurt
LinkedIn - https://www.linkedin.com/in/michealburt

Dive deeper with Coach and his concepts:
Free PreyDrive Planner: https://planner.coachburt.com/planner
Events: https://www.thegreatnessfactory.com/events
Join Our Group Coaching: https://www.thegreatnessfactory.com/membership
Hire Me To Speak: https://www.coachburt.com/bookcoach
Check Out My Books: https://books.coachburt.com/books