Rachell is a commercial banker, but if you're assuming this episode is about interest rates, stay with me... She closes competitive deals in a field where it would be easy to compete on price and nothing else, and she refuses to.

What sets her apart is the thing I keep coming back to on this show: people can tell whether you actually care about helping them or just want to close them.

We cover:

• Why a cold call feels completely different the moment you stop treating it like a sale
• The kind of value women tend to give away too early, and what it can cost you
• Why a quick no can move a deal further than a drawn-out maybe
• How preparation, not personality, is what closes a trust gap in the first meeting

These are all things I've touched on in past episodes, but Rachell is proof it holds up in one of the most competitive industries out there.

If this episode has you rethinking what actually makes you worth working with, that shift is the whole foundation of Sell INSPIRED Academy. Come see what changes when you stop trying to prove your value and start trusting it: https://bit.ly/dontjustsell-ep20

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Most sales podcasts give you more tactics. This one proves you don’t need them.

I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.

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Produced by SpeakEasy Productions.