This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof. You’ll learn how smaller, multi-skill crews speed up production without losing quality; why real customer testimonials beat templated spots; and the revision guardrails that keep momentum (lock music early, limit rounds, stick to a clear decision maker). We also cover cadence and repurposing: plan one thoughtful shoot, then slice it into dozens of assets that feed your channels for weeks. If you want video that ships faster, performs better, and still feels human, start here.

A DEUS Marketing podcast. Visit us here; https://www.deusmarketing.io/

Visit Rolling Wave Media here: https://www.rollingwavemedia.com/

Connect with Will here: https://www.linkedin.com/in/will-george-%F0%9F%8C%8A-b8b490174/

From time management to mindset, Daniel Osen brings a performance coach’s view of work and life. Topics include planning rest, warming up with easy tasks, using environment design to increase follow-through, and building stamina over time. Alexander and Daniel also discuss community, policy, and entrepreneurship in Norway and why launching imperfectly beats waiting.

Visit Daniel here: https://www.mentaltrenerosen.no/en/home/

Connect with Daniel: https://www.linkedin.com/in/daniel-osen/

The Beauty of Business is a podcast by DEUS Marketing.

Visit us here: https://www.deusmarketing.io/

Please subscribe to the podcast and give us a boost!

What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of mouth. Together with host Alexander Johannessen, he dives into social influence, cultural differences in consumer behavior, and why location-based advocacy is making a comeback for challenger and luxury brands alike.

Visit Herdify here: https://www.herdify.com

Connect with Tom: https://www.linkedin.com/in/tomridges/

The Beauty of Business is a podcast by DEUS Marketing. Visit us here: https://www.deusmarketing.io/

Please subscribe to the podcast and give us a boost!

In this episode, Alexander Johannessen sits down with Armandas Puckus, a young e-commerce founder who built his business from humble dropshipping beginnings to a full-scale creative powerhouse based in Bali. Armandas shares his journey from football dreams to building viral brands, diving deep into how mindset and relentless execution separate winners from wishful thinkers. He opens up about scaling content production, managing an in-house creative team, and preparing for Q4 like a pro.

You’ll hear insights on: Why a ‘you can’t lose’ mentality defines success in e-commerce

The biggest mistakes founders make (and how to avoid them)

Scaling with high AOV and smart bundling strategies

The importance of bringing marketing in-house for real creative control

His plans to launch a luxury brand and tap into Norway’s untapped info-product market

Whether you’re a solo entrepreneur or scaling a team, this episode is packed with tactical wisdom, mindset shifts, and a grounded look at what it takes to win long-term in e-commerce.

www.deusmarketing.io

A DEUS Marketing podcast. Cognitive science meets brand strategy. In this episode, Ella Pamment, founder of thebitecreative, breaks down how scripts, schemas, and prototypicality can help you “break the script” without confusing your audience and build a true category‑of‑one brand. We get practical about culture curation, pop-ups and OOH, social content that prioritizes quality over quantity, and how to avoid the classic pitfalls of disruption done wrong.

In this episode, you’ll learn:

💜 What scripts and schemas are, and how they shape customer expectations.

💜 How “secondary prototypicality” lets you stand out while staying recognizable.

💜 A DIY research framework you can run before your next launch.

💜 Ella’s research workflow: 1–2 weeks, 3–5 direct competitors, plus 10–50 adjacent brands to map the market.

💜 Why culture curation, tactile brand moments, and smart OOH drive belonging and shareability.

💜 The danger of “quantity over quality” and how to build content that actually converts.

💜 Lessons from rebrands that missed the mark and how to avoid them.

Connect with Ella here; https://www.linkedin.com/in/ellapamment123/

Interested in The Bite Creative? Check it out here; https://www.thebitecreative.com

Follow The Beauty of Business, leave a rating, and share it with someone who’s ready to build a category of one.

www.deusmarketing.io

A Deus Marketing Podcast.

www.deusmarketing.io

Andrew had a big idea years ago, but didn´t jump on it right away. Now, he´s launched his idea - DesignSnitch, a highly curated application only marketplace partnering with high level makers and creators in art, homeware, and lifestyle products. Hand-picked creators partner with Designsnitch to sell their work on an exclusive level acting as a true extension to the brands themselves.. In this episode we discuss entrepreneurship, art and the beauty of business.

Links: https://designsnitch.com/

https://www.instagram.com/design.snitch/

https://www.linkedin.com/in/andrew-waldron-11325410/

The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.

A Deus Marketing Podcast.

www.deusmarketing.io

Matt has been running his marketing agency for 7 years, focusing on SEO for his clients. Recently, he has made some big changes in his business model and is looking to future-proof his agency. In this episode. Matt shares his business and SEO insights in a value-packed 50 minutes!

Links: https://diffusedigitalmarketing.com/

https://www.instagram.com/diffuse_digital/

https://www.youtube.com/@diffuse_digital

The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.

A Deus Marketing podcast. J

oin our newsletter here; https://deusmarketing.beehiiv.com/subscribe

Oskar is the founder of Kaffekassan - a solution for school classes, organizations, and sports teams to fund trips and equipment. Oskar shares his entrepreneurial story and how he grew his side project to a multi-million dollar business!

You can find Oskar here: https://www.linkedin.com/in/oskar-s-69a12b142/

You can find Kaffekassan here; https://www.kaffekassan.se/

The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.