In this episode, Alexander Johannessen sits down with Armandas Puckus, a young e-commerce founder who built his business from humble dropshipping beginnings to a full-scale creative powerhouse based in Bali. Armandas shares his journey from football dreams to building viral brands, diving deep into how mindset and relentless execution separate winners from wishful thinkers. He opens up about scaling content production, managing an in-house creative team, and preparing for Q4 like a pro.

You’ll hear insights on: Why a ‘you can’t lose’ mentality defines success in e-commerce

The biggest mistakes founders make (and how to avoid them)

Scaling with high AOV and smart bundling strategies

The importance of bringing marketing in-house for real creative control

His plans to launch a luxury brand and tap into Norway’s untapped info-product market

Whether you’re a solo entrepreneur or scaling a team, this episode is packed with tactical wisdom, mindset shifts, and a grounded look at what it takes to win long-term in e-commerce.

www.deusmarketing.io

A DEUS Marketing podcast. Cognitive science meets brand strategy. In this episode, Ella Pamment, founder of thebitecreative, breaks down how scripts, schemas, and prototypicality can help you “break the script” without confusing your audience and build a true category‑of‑one brand. We get practical about culture curation, pop-ups and OOH, social content that prioritizes quality over quantity, and how to avoid the classic pitfalls of disruption done wrong.

In this episode, you’ll learn:

💜 What scripts and schemas are, and how they shape customer expectations.

💜 How “secondary prototypicality” lets you stand out while staying recognizable.

💜 A DIY research framework you can run before your next launch.

💜 Ella’s research workflow: 1–2 weeks, 3–5 direct competitors, plus 10–50 adjacent brands to map the market.

💜 Why culture curation, tactile brand moments, and smart OOH drive belonging and shareability.

💜 The danger of “quantity over quality” and how to build content that actually converts.

💜 Lessons from rebrands that missed the mark and how to avoid them.

Connect with Ella here; https://www.linkedin.com/in/ellapamment123/

Interested in The Bite Creative? Check it out here; https://www.thebitecreative.com

Follow The Beauty of Business, leave a rating, and share it with someone who’s ready to build a category of one.

www.deusmarketing.io

A Deus Marketing Podcast.

www.deusmarketing.io

Andrew had a big idea years ago, but didn´t jump on it right away. Now, he´s launched his idea - DesignSnitch, a highly curated application only marketplace partnering with high level makers and creators in art, homeware, and lifestyle products. Hand-picked creators partner with Designsnitch to sell their work on an exclusive level acting as a true extension to the brands themselves.. In this episode we discuss entrepreneurship, art and the beauty of business.

Links: https://designsnitch.com/

https://www.instagram.com/design.snitch/

https://www.linkedin.com/in/andrew-waldron-11325410/

The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.