Welcome back to the Beauty Biz Show! In this episode, Lori gets real about why more information isn't the answer to esthetician success — and what actually is. Tune in to hear what Lori witnessed at her Bozeman retreat that changed how she thinks about esthetician growth, why your creativity and intuition will always outperform AI-generated content, and how simplifying your client experience could be the most profitable move you make this year.

"  You already know what you need to know. Now you need to put it out into the world." - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/244-pause-that-pays/

Welcome back to the Beauty Biz Show! In this episode, Lashify founder and CEO Sahara Lotti joins Lori to talk about inventing the world's first DIY lash extension system and what it really takes to protect a one-of-a-kind innovation. Tune in to hear how Sahara built an entirely new lash-making process from scratch, why protecting your innovation matters, and what estheticians need to know about bringing Lashify into their treatment rooms.

" Do everything yourself. Learn every aspect of your business yourself… Do not let other people know more about your business than you do, because you will set yourself up for failure." - Sahara Lotti

Learn more about The Beauty Biz Show at https://loricrete.com/sahara-lotti-lashify

Welcome back to the Beauty Biz Show! In this episode, Adipeau founder Ivan Galanin joins Lori to talk about the science of skin regeneration and the future of skincare. Tune in to hear how AI is changing the beauty industry, why facial volume matters more than you think, and what estheticians need to know about supporting healthy, resilient skin as clients age.

" I don't think many people understand that the rules of the game have already been changed." - Ivan Galanin

Learn more about The Beauty Biz Show at https://loricrete.com/ivan-galanin-adipeau

Welcome back to the Beauty Biz Show! In this episode, glō Luxury Oils founder Megan Ulrichs joins Lauren to talk all things holistic beauty. Tune in to learn how glō Luxury Oils came to be, and hear Megan's advice for creating a heart-centered beauty business.

" You have the answers, and to trust yourself, and to step into your inner knowing… that is one of the most empowering, immediate, inner-radiant plays you can make." - Megan Ulrichs

Learn more about The Beauty Biz Show at https://loricrete.com/megan-ulrichs

Welcome back to the Beauty Biz Show! In this heartfelt episode, Lori talks about what it's like when you lose yourself as an esthetician. Tune in to hear how you can reset, plus a big announcement about the Beauty Biz Club.

" The best leaders don't always push harder." - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/when-you-lose-yourself

Welcome back to the Beauty Biz Show! In this episode, Paume founder Amy Welsman joins Lori to discuss all things hand care and entrepreneurship. Tune in to learn how Paume came to be and how they are redefining hand care.

" The journey of the entrepreneur… Your resiliency, your tolerance for chaos… it changes over the years. I feel like I could literally handle anything at this point." - Amy Welsman

Learn more about The Beauty Biz Show at https://loricrete.com/239-paume

Welcome back to the Beauty Biz Show! In this episode, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from the best toner to navigating beauty business bombshells.

" You might get bad news at 8:00 AM, but you still have to see five clients. You know, you have to still put on this hat and say, okay, this just happened to me, but I have to put it so far back in my brain to get through today." - Lauren Nettuno

Learn more about The Beauty Biz Show at https://loricrete.com/238-beauty-biz-bombshells

Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from online booking platforms to 3 am texts from clients.

" Your clients really respect you because you have those boundaries in place, which is actually a beautiful thing." - Lori Crete

Learn more about The Beauty Biz Show at https://loricrete.com/237-esthetician-life-unfiltered