“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”

That is the power of an SEO optimized case study!

Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.

And that just so happens to be exactly what I’m walking you through in this episode!

Tune in to discover:

• What case studies are & where they fit in your funnel
• Why case studies are SO much more powerful when they have SEO incorporated
• How long case studies should be & how frequently you should aim to create them
• What it actually looks like to create a case study with SEO—I’ll share my process & favorite tools
• I’m even going to share a few examples with you!

🔗 LINKS:

2-part blogging workshop

Keysearch (code: KSDISC)

Buzzsprout ($20 off)

Styled Stock Society

Leah’s Case Studies:

-Darrell

-Katie

Colie’s Case Study:

HoneyBook Setup Case Study

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.

I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!

I had so many actual questions asked by actual entrepreneurs just like you that I got to pull from for this Q+A episode.

Please know if YOU ever have questions, you can send them to me on Instagram.

For now, play & be sure to save this episode so you can easily reference it in the future!

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🔗LINKS:

Blogging Workshop (use code PODCAST10 for $10 off)

DFY SEO Website Optimization (now booking March, 2026)

SEO & Grow 🌱 group coaching program (early bird bonuses available)

SEO Basics Course

Keysearch (*affiliate link, use code KSDISC for 20% off)

SEO Data Dashboard (*affiliate link, use code BRITT20 for 20% off, one-time purchase)

——

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”

If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!

You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor, Erin Wilson.

Erin, like several other SEO & Grow students, opted to rewrite her website copy while in the program.

Her SEO journey wasn’t just about finding a sustainable marketing stragetgy—it was about setting the foundation for the success of her new online business!

You’ll discover why Erin found SEO to be a helpful tool for rewriting her website, what it was like going through the SEO & Grow program, & you’ll hear results she’s experiencing only about a month after implementation! 🎉

→ Get the full show notes here!

🔗Links:
Shine with SEO (2-part blogging workshop) → use code PODCAST10

SEO & Grow (group coaching program) → early bird bonuses available

SEO Basics Course (self-paced)

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Let’s get right to it because—we desperately need to talk about blogging.

Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).

Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic.

That’s totally fair. Despite the fact that it’s been around for years, there are still a lot of unknowns about the strategy because everyone has been so focused on social media.

So I want to address these 5 common lies about blogging. I see them roaming around the internet pretty frequently—and that’s just not necessary OR helpful to you as a business owner!

Get the full show notes here!: https://brittanyherzberg.com/blog/exposing-lies-all-about-seo-blogging

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👉 Save a seat for the January blogging workshop ($37 with code PODCAST10)

The party starts January 23rd!

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…

I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO.

→ 5 things you can do with SEO to help you get found online in 2026.

There’s a little bit of everything in here—quick tasks, a little more time consuming tasks, things for podcasts and blogs and websites.

Tune in, take notes, & be sure to check out the blog post linked below for the full list of resources I mention ⤵️

→ Get the full show notes here: https://brittanyherzberg.com/blog/2026-lead-gen-strategy-to-get-found-online-with-seo

👉 DM Brittany on Instagram: https://www.instagram.com/brittany_herzberg/

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works.

And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required!

Remember → DM me “SEO” to see which is the best fit for you & your needs! (You’re not locked into anything by DMing me.)

And yes, I have a no-charge discovery call which you can get booked by going to my Contact page & filling out the form.

📝 Note:

Prices are going up on January 1, 2026—BUT—you can lock in 2025 rates when you book your support before then!

→ Get the full show notes here!

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be.

I really love teaching! It's the biggest reason why I started this SEO group coaching program.

And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions and answers with you so you can get a taste of the experience.

Buckle up, grab a notebook, and save this episode so you can come back to it easily in the future!

Get the full show notes here!

💬 I’d love to know what aha moments you had during this episode. DM me on Instagram or use the text button below to share them with me!

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

I hate to break it to you, but… you’ve been doing headlines all wrong. ❌

I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things!

Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing pages.

Those cute lil robots 🤖 that scour the internet when someone asks a question in Google or ChatGPT—they’re helpful, but they’re not the most intelligent. They need things to be SIMPLE. And that especially applies to headlines.

The better they can understand something quickly, the more likely they are to serve your site up on a silver platter to that person who’s searching for you.

In this episode, I’m sharing everything you need to know about heading hierarchy, how to optimize headlines, & I’m even walking you through an actual example from a coaching call!

Get the full show notes here!

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

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