“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”

That is the power of an SEO optimized case study!

Which is surprisingly easy to create—you’ve just got to know what to include, how to organize it, & why SEO is a critical component to a high-converting case study.

And that just so happens to be exactly what I’m walking you through in this episode!

Tune in to discover:

• What case studies are & where they fit in your funnel
• Why case studies are SO much more powerful when they have SEO incorporated
• How long case studies should be & how frequently you should aim to create them
• What it actually looks like to create a case study with SEO—I’ll share my process & favorite tools
• I’m even going to share a few examples with you!

🔗 LINKS:

2-part blogging workshop

Keysearch (code: KSDISC)

Buzzsprout ($20 off)

Styled Stock Society

Leah’s Case Studies:

-Darrell

-Katie

Colie’s Case Study:

HoneyBook Setup Case Study

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.

I’ve had no less than 16 calls since the start of 2026—and while this introvert may be melting, it’s all going to your benefit!

I had so many actual questions asked by actual entrepreneurs just like you that I got to pull from for this Q+A episode.

Please know if YOU ever have questions, you can send them to me on Instagram.

For now, play & be sure to save this episode so you can easily reference it in the future!

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🔗LINKS:

Blogging Workshop (use code PODCAST10 for $10 off)

DFY SEO Website Optimization (now booking March, 2026)

SEO & Grow 🌱 group coaching program (early bird bonuses available)

SEO Basics Course

Keysearch (*affiliate link, use code KSDISC for 20% off)

SEO Data Dashboard (*affiliate link, use code BRITT20 for 20% off, one-time purchase)

——

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”

If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone!

You met Erin in a recent case study mashup episode, but there was, of course, more to share! So today, you’re getting the FULL conversation with Online Mat Pilates Instructor, Erin Wilson.

Erin, like several other SEO & Grow students, opted to rewrite her website copy while in the program.

Her SEO journey wasn’t just about finding a sustainable marketing stragetgy—it was about setting the foundation for the success of her new online business!

You’ll discover why Erin found SEO to be a helpful tool for rewriting her website, what it was like going through the SEO & Grow program, & you’ll hear results she’s experiencing only about a month after implementation! 🎉

→ Get the full show notes here!

🔗Links:
Shine with SEO (2-part blogging workshop) → use code PODCAST10

SEO & Grow (group coaching program) → early bird bonuses available

SEO Basics Course (self-paced)

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

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