When former CIO Bob Coppedge, CEO of Simplex IT, joins Josh Peterson, the conversation turns into a masterclass on business maturity, luck, and the evolution of managed services. From aviation museums to model-year MSP strategies, Bob shares 45 years of perspective on what separates the techs who adapt from the ones who stall.

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In this episode of the BMK Vision Podcast, Josh Peterson chats with Bob Coppedge, CEO of Simplex IT, about his journey from CIO to MSP leader and his unconventional take on luck, learning, and leadership. Drawing parallels between aviation, poker, and IT, Bob and Josh break down why success often depends on timing, humility, and adaptability.

👉 The CIO Advantage – How Bob’s enterprise background shaped his MSP from the start. 👉 Luck vs. Skill – Why luck plays a bigger role in business success than most leaders admit. 👉 The Evolution of MSPs – From break-fix to business improvement and the dangers of commoditization. 👉 AI, Big Data & the Model Year Mindset – How Simplex IT stays future-ready by treating every year like a product upgrade. 👉 Content That Connects – Why MSPs should start YouTube channels and how to overcome the fear of video marketing.

This episode dives deep into what it means to run an MSP like a modern business—constantly learning, adapting, and sharing knowledge along the way.

Visit https://beringmckinley.com for more MSP resources.

🔗 Resources & Links • Bob Coppedge at Simplex IT: https://simplex-it.com @simplex-it • Bering McKinley MSP Consulting: https://beringmckinley.com

⏱️ Chapters 00:00 – Welcome & Ohio stories 05:30 – The origin of Simplex IT 10:30 – From CIO to MSP owner 16:00 – The role of luck in business 24:00 – Adapting through disruption 28:00 – Information over technology 30:00 – The “Model Year” approach 35:00 – YouTube, AI & marketing shifts 45:00 – Making video content simple 54:30 – Final thoughts & where to find Bob

🔍 Primary Keywords MSP leadership, managed services, CIO mindset, business strategy

🔍 Secondary Keywords AI in MSPs, MSP marketing, Simplex IT, Bering McKinley podcast

#️⃣ Hashtags #bmkvisionpodcast #beringmckinley #msp #mspbusiness #managedservices #mspgrowth #mspmarketing #aitransformation #mspcommunity #itleadership #simplexit #bobjcoppedge #mspinsights #businessstrategy #technologytrends

Ashley & Jason share how they turned years in Domino’s operations and IT into a niche MSP with national reach—built for pizza-speed SLAs. If you’re an MSP owner wondering how to specialize, price, and scale processes without losing your mind, this one’s for you.

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Ashley (CEO/COO) and Jason (COO/CTO) of NTPC break down their Domino’s-focused MSP model: a 16-hour/day help desk, 363-day coverage, nationwide dispatch, and a $99/location entry offer that proves value fast. They explain why hospitality/restaurant IT is a different beast (Meraki edge constraints, no remote into endpoints, revenue lost by the minute) and how they engineered processes, tooling, and training to meet “Friday-night chaos” SLAs.

👉 Big takeaways 👉 Building a niche: why Domino’s operations demand pizza-speed SLAs and what that means for staffing, hours, and on-site coverage 👉 Process engine: Loom → SOP generator → Guru KB → Learn365 training → Quoter templates; 700+ KB cards and one “admin” dashboard to unify tools 👉 Pricing + agreements: $99/location core, unlimited remote, projects/on-site separate; why they don’t show time on invoices (client UX) and what to measure next (agreement gross profit) 👉 Scaling from $1M: why recurring revenue must cover OpEx, and the few financial metrics that unlock 1M → 2M growth (AGP/EHR, ticket velocity per location, on-site utilization) 👉 People first: 401(k) decision, five service pillars, and the mindset shift from “we do it” to “the team does it” (E-Myth in action)

Visit https://beringmckinley.com for more MSP resources.

🔗 Resources & Links • Ashley & Jason Radcliff at NTPC: https://www.ntpctech.com • Bering McKinley MSP Consulting: https://beringmckinley.com

⏱️ Chapters 00:00 – Coffee-chat intro & origin question 00:32 – From Domino’s ops to niche MSP (phones down on a Friday) 04:10 – Why restaurant IT is different (SLA and access realities) 06:26 – Staffing hours, national on-site, 363-day coverage 08:15 – Toolchain: Synchro, custom admin dashboard, Guru, Loom, Learn365 10:50 – Pricing framework: $99/location core, projects extra 12:20 – Metrics to add next: agreement gross profit & utilization 14:50 – Sales today: word-of-mouth, Quoter templates, trade shows 16:30 – Hitting $1M and what changes to reach $2M+ 18:10 – Five pillars & team enablement; 401(k) and culture 19:30 – One thing they’d tell MSP owners (E-Myth mindset) 21:00 – Wrap-up & CTA

🔍 Primary Keywords msp niche strategy, restaurant it support, domino’s franchise it, msp pricing model, sla for restaurants

🔍 Secondary Keywords synchro msp, knowledge base automation, loom sop, quoter proposals, agreement gross profit, help desk metrics

#️⃣ Hashtags #bmkvisionpodcast #beringmckinley #msp #msppodcast #restaurantit #dominos #helpdesk #itoperations #sops #knowledgebase #mspmarketing #agreements #pricing #utilization #slas #fieldservices #managedservices #processautomation

Josh Peterson sits down with Mitz Giannakos, Co-Founder of Next Step Technology Solutions, to unpack what makes an MSP sales machine truly scalable. From early prospecting challenges to the art of sales leadership, Mitz shares how to transform sales chaos into a repeatable, data-driven system that drives real growth.

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In this episode of the BMK Vision Podcast, Josh Peterson and Mitz Giannakos dive deep into the mindset, methods, and mechanics of MSP sales success. With over a decade in telecom and enterprise sales, Mitz brings a refreshingly practical look at what it takes to grow an MSP from startup to scalable business — starting with building your sales system from day one.

👉 Key insights include:

The gap between MSP founders and true sales maturity — and why most owners still “play checkers.”

How integrating CRMs like HubSpot or Dynamics with ConnectWise changes the sales game.

Mitz’s “Discover–Stabilize–Optimize–Innovate” framework for building customer trust and ROI.

Why sales operations and data tracking—not just closing—are the future of MSP growth.

How to turn your mission, vision, and why into a brand story that attracts both clients and talent.

From controlling “the geography of the sale” like Muhammad Ali to designing repeatable sales SOPs that scale with your company, this conversation is a masterclass in modern MSP leadership.

Visit https://beringmckinley.com for more MSP resources.

🔗 Resources & Links • Mitz Giannakos at Next Step Technology Solutions: https://www.nextsteptsp.com/ • Bering McKinley MSP Consulting: https://beringmckinley.com

⏱️ Chapters 00:00 – Introduction 01:04 – MSP Sales Maturity Today 05:18 – The Muhammad Ali Method of Sales Control 08:37 – Turning Tech into Revenue 13:18 – Communication, Love Languages & Sales Languages 15:58 – Prospecting in 2025: Outbound vs Inbound 23:25 – Why Outsourced Cold Calling Fails 26:39 – Mission, Vision, and Authentic Culture 33:02 – Building a Brand Story That Sells 38:42 – Owner vs Sales Leader Dilemma 52:14 – Documenting the Sales Process & CRM Setup 1:04:01 – Building for Scale from Day One 1:09:04 – Final Thoughts & Closing

🔍 Primary Keywords MSP sales strategy, sales system, MSP prospecting, sales operations, ConnectWise CRM integration, MSP growth, sales SOP

🔍 Secondary Keywords HubSpot integration, B2B sales, MSP marketing, Next Step Technology Solutions, lead generation, sales leadership, business scaling

#️⃣ Hashtags #beringmckinley #bmkvisionpodcast #mspgrowth #mspsales #salesleadership #connectwise #hubspot #salesstrategy #mspbusiness #salestraining #leadgeneration #entrepreneurship #scalingyourmsp #b2bsales #salesoperations #mspcommunity #businessgrowth #fromthetrenches