Faith, stewardship, and bold decision-making define this powerful conversation between Josh Peterson and Jason Robinson, Co-Founder of IntegriTech in Northwest Arkansas. Jason shares how he left a successful enterprise IT career at Tyson, stepped into small-business ownership with purpose, and built an MSP rooted in service, intentional growth, and values-driven leadership.

This episode explores how calling, partnership structure, and real business discipline transformed Jason’s journey—from early mistakes to Blue Ocean Strategy thinking and a clearer vision for the future of IntegriTech.

Jason Robinson, Co-Founder of IntegriTech, brings nearly two decades of enterprise experience—spanning storage architecture, large-scale infrastructure design, and church IT ministry leadership. In this episode, Josh and Jason break down:

• What it looks like to transition from corporate stability to entrepreneurship

• Lessons learned from early missteps in pricing, cash flow, and service delivery

• Building a strong 50/50 partnership with clear responsibilities

• The role of faith in business decision-making

• How Blue Ocean Strategy and vCIO services are shaping IntegriTech’s future

Jason offers an honest look at what it takes to grow an MSP sustainably while staying grounded in purpose and stewardship.

• Leaving corporate IT for a faith-driven entrepreneurial calling

• Turning church IT/AV volunteer work into a technical leadership advantage

• Navigating the business learning curve: pricing, cash flow & profitability

• How humility, stewardship, and trust shaped IntegriTech’s culture

• Building an intentional sales engine after years of referral-only growth

• Developing vCIO advisory services clients actually value

• Applying Blue Ocean Strategy to shift beyond commodity MSP work

• Identifying ideal clients and pruning misaligned ones

• Why “who, not how” matters when scaling your MSP

Jason Robinson – Co-Founder, IntegriTech

Company Website: https://integritech.io/

LinkedIn (Company): https://www.linkedin.com/company/integritechmsp/

YouTube (Video Podcast):

https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1

Learn More About the Vision Platform:

https://beringmckinley.com/vision

Apply to Be a Guest:

https://beringmckinley.com/bering-mckinley-podcast-blog

MSP leadership, managed service providers, small business growth, MSP sales, Blue Ocean Strategy, Christian entrepreneurship, business stewardship, vCIO services, operational maturity, BMK Vision Podcast, Arkansas MSP, IntegriTech

Host: Josh Peterson

Producer: Bering McKinley

Episode: #54 – Faith, Stewardship & Blue Ocean Vision (Jason Robinson – IntegriTech)

From Army mechanized infantry to copier sales to a $19M MSP exit, Milton Bartley has lived several careers in one. In this episode, he joins Josh Peterson to unpack how ImageQuest grew from a small copier dealership into a security-focused MSP with fewer than 100 clients, a deep niche in community banks, and a successful sale to Evergreen Services Group / Lyra Technology Group.

Milton explains how military discipline, sales fundamentals, and a relentless focus on serving the right clients well shaped ImageQuest’s trajectory—and why he believes the best MSPs are truly service organizations that happen to use technology, not the other way around. He also breaks down three types of private equity and what MSP owners should understand before they think about selling.

• Milton’s journey from the U.S. Army to copier sales and into IT

• Launching ImageQuest in 2007 and discovering managed network services

• Why copier dealers often out-sell MSPs—and what MSPs can learn from them

• How Paul Dippel’s “pick a lane” advice changed ImageQuest’s strategy

• Building a service-driven, not purely tech-driven, organization

• Growing to ~$19M with under 100 clients through focus and referrals

• Specializing in community banks and becoming experts for regulators and auditors

• Deciding it was time to sell and the role of capital gains tax in the timing

• The three types of private equity and why “buy & hold” made sense for ImageQuest

• Life after the sale with Evergreen / Lyra and what stayed the same for staff and clients

• The one thing Milton would do earlier if he could: niche down faster

Guest LinkedIn: (add Milton’s LinkedIn URL here)

Company Website: https://imagequest.com

YouTube (Video Podcast):

https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1

Learn More About the Vision Platform:

https://beringmckinley.com/vision

Apply to Be a Guest:

https://beringmckinley.com/bering-mckinley-podcast-blog

In this episode, Josh Peterson sits down with Todd Holloway, founder of Custech and one of the earliest ConnectWise adopters in the industry. Todd shares how a firefighting career unexpectedly led him into IT, how he built a 30-year MSP through relationships, and why client expectations are shifting fast in 2025.

Guest Introduction

Todd Holloway is the founder of Custech, an Atlanta-based boutique MSP known for deep client relationships and long-term operational maturity. We explore his early days in IT, the evolution of pricing models, the rise of low-cost national competitors, SDR hiring, and the ongoing challenge of technician time tracking.

• From firefighter to MSP owner

• Building a 30-year MSP through word of mouth

• Early ConnectWise history and adopting managed services

• Price fatigue & the return of hybrid MSP models

• Competing with national PE-backed rollups

• SDR hiring, comp plans, and bringing sales in-house

• List hygiene, postcards, and local outreach strategies

• Technician time entry culture

• Long-term client retention strategies

LinkedIn: https://www.linkedin.com/in/todd-holloway

Company Website: https://custech.net

YouTube: https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1

Learn More About Vision: https://beringmckinley.com/vision

Apply to Be a Guest: https://beringmckinley.com/bering-mckinley-podcast-blog

msp, msp sales, custech, connectwise, firefighting, managed services, sdr hiring, account management, service delivery, bmk vision podcast, msp growth, recurring revenue

(Using your Spotify template)

🎧 #52 – Firefighting, MSP Longevity & the Changing Client Mindset (Todd Holloway – Custech)

In this episode of the BMK Vision Podcast, Josh Peterson sits down with Todd Holloway, founder of Custech and a 30-year MSP veteran. They dive into Todd’s shift from firefighting to IT, how he accidentally launched an MSP, the evolution of pricing models, and why client expectations are rapidly changing.

This conversation explores the rise of low-cost MSP competitors, time-entry challenges, relationship-based retention, SDR hiring, and long-term operational maturity.

👉 Learn more about the BMK Vision Operating System: https://beringmckinley.com/vision

About the Guest

Todd Holloway is the founder of Custech, an Atlanta-based MSP specializing in long-term client partnerships, operational maturity, and proactive support. A true early adopter of ConnectWise, Todd brings historical insight and practical experience shaped by decades in the industry.

About the Host

Josh Peterson is the CEO of Bering McKinley and host of the BMK Vision Podcast, helping MSPs grow through operational maturity, financial clarity, and leadership development.

Learn more: https://beringmckinley.com/vision