The BIG Equation
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The BIG Equation
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In the inaugural episode of the Relevance Exchange Podcast, host Lisette Arsuaga is joined by Relevance Exchange founding partners Gilbert Dávila and Karla Lucia for a candid conversation about what it takes to remain relevant in a marketplace that is changing faster than traditional business models can keep up.
Together, they unpack The BIG Equation, exploring the connection between consumer intelligence, cultural understanding, business strategy, and growth. The conversation examines why relevance must be considered before decisions are made, not after they reach the market, and what organizations risk when changing consumer expectations and cultural influence are treated as secondary considerations.
Drawing on decades of experience helping brands understand and respond to an evolving marketplace, Lisette Arsuaga, Gilbert Dávila, and Karla Lucia discuss why Relevance Exchange was built, the gaps they see in how organizations currently approach consumers, and what leaders should be considering now as they make their next business, marketing, and investment decisions.
The question is no longer whether the marketplace is changing. It is whether businesses are equipped to change with it.