『The B2B Roundtable (hosted by Brian Carroll)』のカバーアート

The B2B Roundtable (hosted by Brian Carroll)

The B2B Roundtable (hosted by Brian Carroll)

著者： Brian Carroll
無料で聴く

このコンテンツについて

 The B2B Roundtable gives you practical marketing and sales strategies you can use to fuel growth. Host Brian Carroll sits down with leading GTM experts in B2B marketing and sales to uncover what’s working today — from account-based marketing (ABM) and sales development to content marketing, storytelling, leadership, and research-backed insights.Copyright 2025 markempa マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 出世 就職活動 経済学
エピソード
  • Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)

    Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)
    2025/10/08
    In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience. That’s a wake-up call for sales and marketing leaders everywhere. So, is this the end of sales as we know it… or the start of something better? On this episode of the B2B Roundtable Podcast, I sit down with […]
    続きを読む 一部表示
    43 分
  • The Power of Brand Activism: How Businesses Can Use It for Good

    The Power of Brand Activism: How Businesses Can Use It for Good
    2021/05/24
    Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.
    続きを読む 一部表示
    27 分
  • Mean people suck in marketing and what to do about it with Michael Brenner

    Mean people suck in marketing and what to do about it with Michael Brenner
    2019/11/07
    We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.
    続きを読む 一部表示
    19 分
まだレビューはありません