Is Account-Based Marketing (ABM) part of your current sales and marketing strategy? Or maybe you’re considering implementing it into your process? You’ve probably heard a lot about ABM; however, we are going to take a slightly different look at it to help you take your ABM efforts to the next level.

On this episode, we chat with Billy Bateman the Co-Founder of ChatFunnels, a digital conversation analytics and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.

In this episode, Billy shares ways to improve your ABM efforts:

• How to organize your sales and marketing teams to work together as a single ABM team with a single purpose and how to clearly define roles and shared metrics.
• Tips for building your Ideal Customer Profile (ICP) to ensure both sales and marketing are on the same page.
• How sales and marketing should work together to perfect messaging and promotion/outreach.
• How to make the handoff from marketing to sales work.
• How to manage the process when you have disparate systems.
• How to ensure the marketing goals support the sales goals and address the misalignment of goals that create friction between the two teams.

Want to connect with Billy?

• Connect with him on LinkedIn
• Website - ChatFunnels

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let’s talk!

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Do you struggle creating meaningful connections with fellow leaders? You’re not alone. Many executives find it difficult to make real connections in todays business world. Many turn to online groups to try and forge connections and seek advice; however, many groups fall short of creating an atmosphere that promotes building meaningful relationships. But there are groups out there that have mastered the art of groups. CORE Connect is one of those groups. Meagan DeMenna is the Chief Growth Officer at CORE Connect and she shares her thoughts on how to build stronger relationships to improve your performance.

In this episode, Meagan shares:

• What CORE Connect is.
• What were the issues or gaps that led them to create CORE Connect.
• Why sales and marketing executives are hesitant to be vulnerable in groups.
• Figuring out what type of group is right for you and when you’re ready to join a more in depth group like CORE Connect.
• What benefits can someone experience from joining a group.
• How the lack of “real life’ connections between professionals led us to the point where we have to be more intentional about joining groups like CORE Connect.
• What you get with the CORE Connect membership.

About Meagan DeMenna

Meagan DeMenna is the Partner and Chief Growth Officer at CORE Connect, a private network for executives to forge meaningful relationships with fellow leaders who want to maximize their quality of life while keeping their careers interesting. She lives in Phoenix, Arizona with her husband and two sons.

Want to connect with Meagan?

• Connect with her on LinedIn

Find out more on CORE Connect

The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let’s talk!

Connect with us on social media:

The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook

Stacy Jackson — Twitter, LinkedIn

Alanna Jackson — Twitter, LinkedIn

• Why Ollie opted for a month-long vs. "a couple of days" long event
• The operational and administrative details that go into pulling off a virtual conference
• Selecting speakers and setting expectations for speakers to help promote (based on lessons learned)
• And more