『The B-Word』のカバーアート

The B-Word

The B-Word

著者： James Healy
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 All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the most biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it? マネジメント マネジメント・リーダーシップ 社会科学 科学 経済学
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